The tech world was recently shaken by rumors of Elon Musk wanting to buy OpenAI, the AI powerhouse led by Sam Altman. But Altman…
Beyond ‘the customer is always right’: understanding the social shopper
The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes…
Is Programmattic the future of digital advertising?
I recently attended the first South African Programmatic Summit in Cape Town. The event was organised by ChargeAds, and focused on educating the industry…
Steve Jobs’ original Apple-1 computer expected to fetch $500k at auction
In 1976 at the age of 21, Steve Jobs sold an Apple-1 computer to Charles Ricketts from his parents’ garage in California. This is…
In digital marketing? Smile, ’cause your budget is only going to keep growing
If you’re rooted in the traditional advertising space, now might be a good time to avert your eyes. If however you’re in digital, then…
