Tech giant TCL has just landed a major victory, securing a long-term global partnership with the International Olympic Committee (IOC) that extends all the…
4 steps to uncovering the personas behind your brand
Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…
Google, Nest and the Internet of Things: welcome to your future
Who does not know Google? It’s a brand that is etched into the consciousness of almost everybody who has touched a computer, smartphone, or…
Mail chauvinism? Why people are so upset about Google’s new social email ‘service’
In May 2013, Google surprised users by introducing a new design to Gmail, with incoming mail divided into primary, social, and promotions inboxes. Eight…
3 top tips on optimizing your campaign for social search
Quite a while ago, Facebook made some changes to its interface by integrating “Graph Search” and implementing a new timeline format. Graph Search is…
