digital marketing

Boost Productivity & Returns with Marketing Automation

Everlytic has taken a step-by-step approach to growing your business’s digital communication abilities by developing what’s called the Everlytic Growth Journey. In it, they…

Optimise your email delivery systems to improve your marketing return

Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have…

Personalisation and Automation – The Next Iteration of a Communication Legend

Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

The one thing digital marketers don’t use enough

There’s a lot of room for interpretation in digital marketing, but there’s one thing you absolutely cannot and should not leave out of your…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

Catching the eye: how to do it in the digital space

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

Not just for geeks any more: digital is doomed as an ad industry specialisation

Digital won’t last. It’s already on its last legs as an advertising industry specialisation and about time too. Coming from an agency professional with…