digital marketing

What Shifted in Email Marketing Since We Went ‘Back to Normal’? [Infographic]

Everlytic has just published its highly anticipated email marketing benchmarks report for 2022. In it, Everlytic analyses email engagement data from the almost 5.5…

Discovery Vitality ‘Nails’ it in Everlytic’s ‘You Mailed It’ Email Marketing Awards

Sponsored by Everlytic They came, they shared their best email campaign and they conquered. Discovery Vitality has taken the crown in Everlytic’s inaugural ‘You…

Everlytic’s You Mailed It Email Awards Set a New Stage for Email Marketing Excellence

Everlytic recently opened submissions to the first-ever You Mailed It Email Awards – an opportunity for South African marketers to showcase their email marketing…

Boost Productivity & Returns with Marketing Automation

Everlytic has taken a step-by-step approach to growing your business’s digital communication abilities by developing what’s called the Everlytic Growth Journey. In it, they…

Optimise your email delivery systems to improve your marketing return

Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have…

Personalisation and Automation – The Next Iteration of a Communication Legend

Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

Email marketing is still relevant, ignore it at your peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

Catching the eye: how to do it in the digital space

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

Not just for geeks any more: digital is doomed as an ad industry specialisation

Digital won’t last. It’s already on its last legs as an advertising industry specialisation and about time too. Coming from an agency professional with…