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All posts tagged "SMS"

  • Managing the customer lifecycle process: the case for consolidating CRM, ORM and social media

    The question isn't, 'What do we want to know about people?' it is 'What do people want to tell about themselves?' - Mark Zuckerberg This statement has far-reaching consequences for companies and digital agencies. In order for companies to provide maximum value to customers, they should listen to what customers want to tell about themselves first. Customer expressions, demands, viewpoints, needs and opinions can provide rich opportunities for fine-tuned, granular level customer segmentation, which if acted upon correctly, will lead to better customer experiences. Therefore, understanding why, where and how customers express themselves pre, during and post their customer lifecycle,...

  • Google lends disaster relief tools to typhoon stricken Philippines

    The massive typhoon that crashed into the Philipines late last week has left untold devastation in its wake. Estimated to be the largest in recorded history, Typhoon Haiyan is believed to have caused around 10 000 deaths. In a bid to help relief efforts, Google has launched several tools as well as a crisis page, to help gather and relay information in connection with the incredible devastation that’s occurred in the Philippines. The resources deployed by the internet giant include: Google Person Finder: a web app that allows individuals to post and search for the status of family or...

  • Google rolls out email from SMS service, starting with Africa

    This is very cool. Millions of people around the world have GMail accounts. But a sizeable number of those people who own "dumb phones" have only ever been able to access the service on a desktop computer. Until now. Google has just announced that it's rolling out GMail SMS, a service that lets you send and receive emails as SMSes on your mobile phone. The really cool part though, is that you don't have to be connected to the internet to use the service. Given the large number of people still using phones with zero or limited internet connectivity...

  • Five ways to decide if HTML5 is for you

    They say that the only certainties in life are tax and death. Nowadays there seems to be a third: you need to mobilise your business, or go out of business. But while this might be a certainty for many, what is less certain is how you go about this. Especially because it sometimes feels like you are getting conflicting, yet equally eloquent and passionate, advice about which path to take: native, HTML5, hybrid, and so on, and so on. HTML5 is the latest contender to enter the fray. This is the most recent iteration of the mark-up language that writes...

  • BBM is not dying, it’s BlackBerry’s secret weapon

    Much has been made about BlackBerry being backed into a corner. Its device sales are "falling" (not so, it has 20-million more users today than a year ago), there are "no apps" for the platform (yet it's the second most profitable app store), and BBM or BlackBerry Messenger is fast-becoming "irrelevant". Apple’s iMessage baked into iOS will "kill" BBM. Or, so say the headlines. Except it won’t. Today, BBM has more than 50-million active users (it had 28-million just a year ago). Having used both, it is clear that iMessage is a great replacement for SMS. This is more about Apple...

  • SMS is alive and kicking [Infographic]

    SMS is dead, or almost dead. It’s a fairly common refrain and one that is threading its way into the mainstream as smartphones become increasingly ubiquitous. Surely it must be true. I mean, with services like BBM, WhatsApp and the recently unveiled iMessage, why would anyone need to send something as old-fashioned as a text message? Well, the numbers would beg to differ. According to research gathered by online business course provider...

  • WhatsApp rocks and will kill SMS

    It’s an open secret that SMS is a cash-cow for operators. They can charge obscene amounts for messages (compared to the cost of delivering them), obscene amounts that become crimes against humanity when they rape you for sending SMS when roaming. WhatsApp is one of the best alternatives -- and one that may actually have a future when compared to much earlier incarnations like MXit that have millions of users but are still trying to find a way to make money. First, WhatsApp’s functionality. Quick to cover, there’s not an awful lot to it. Once you’ve installed the app (for...

  • The BBM debate: Can speech ever be consequence free?

    The latest call to intercept messages on the Blackberry Messenger (BBM) platform, by South African Deputy-Communications minister, Obed Bapela, threw the veritable cat amongst the pigeons with regard to freedom of speech and privacy. This call resonated globally, with TechCrunch and other media houses worldwide commenting on the statement. South Africa's own level-headed communications minister Roy Padayachie was quick to clear the air. He has stated categorically that there is no current plan to intercept or regulate BBM specifically, but did add rather ominously, that the government was still drafting a policy statement that "will review current regulatory and...

  • SMS and its role in the future of mobile marketing

    Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and advertisers and users alike. The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication, since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile...

  • SMS is dead. Well, almost.

    SMS is dead – more accurately, dying – and why wouldn't it be? Hundreds of millions of consumers around the world are wising up to the costs of mobile communication and because of its 160-character length, SMSes are obvious candidates for a subconscious cost/value analysis. Every so often the meme of SMSes being wildly overpriced (they are 140bytes of data after all) does the rounds. And then there was BBM. BlackBerry Messenger suddenly removed the need for SMS. It needed the BlackBerry installed base to reach tipping point before it became useful. The youth market, though, eventually cottoned on to...

  • Facebook messenger app and phone number hoover

    Earlier this week Facebook launched a mobile messaging app for iPhone and Android, creating some buzz and lots of angry buzzing. It's not a dramatic move, but almost certainly a very important move for Facebook as it looks to become even more entrenched in our daily lives – and make ever more connections between Facebook members and their real-life identities. The app does roughly what the messaging feature in the existing Facebook app...

  • Huh? Why is BlackBerry being blamed for the London riots?

    In recent days, the streets of London have descended into bedlam as riots and looting spread, sparked by a protest organised around the shooting of an alleged gang member. Scotland Yard reported that a total of 44 officers have been injured during running battles with angry youths and, as has become tradition, social networks such as Twitter have come under fire for enabling the orchestrations of public violence. This time, however, there has been much finger pointing at BlackBerry Messenger, the proprietary instant messaging service from Research In Motion. Steve Kavanagh, the deputy assistant commissioner of the Metropolitan police,...

  • Mobile marketing and mCommerce is where the money is moving

    Quality mobile marketing research has evolved well over the past two years, allowing individuals and companies to take advantage of the mobile space at an unprecedented rate. There is now a standard definition also offered by the Mobile Marketing Association. It is "a set of practices that enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network". While half a billion people accessed mobile internet worldwide in 2009, usage is projected to double within five years. It’s a simple truth that mobile is overtaking the PC...

  • The liberating power of SMS

    According to Clay Shirky, renowned digital media commentator, “communication tools don’t become socially interesting until they become technologically boring.” Now while I’ll never consider SMS boring, I’d argue that SMS has become so entrenched in our day-to-day lives that it meets this criterion, and has not only become socially interesting, but is impacting our society in significant ways. “The moment we are living through is seeing the largest increase in expressive capability in human history” says Shirky. SMS is definitely a critical role player in this increase in communication and expression, from dating services, to weather reports to fighting crime...

  • Mobile marketing needs a great leap forward

    Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. It is a fact that consumers are having interactive and fulfilling conversations via SMS. So why are so few companies really engaging with their customers via this channel? Too often, the mobile component of a marketing campaign is tacked on at the end, rather than being carefully considered during the entire design process. As a result, the immense power of mobile marketing...