The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
5 debunked myths about selling and marketing on social media
When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to…
Twitter makes Vine (and video) relevant again with 140-second videos
With Instagram’s latest video improvements — allowing users to record bursts of 60-second videos — it’s Twitter’s turn to play its hand. This week,…
5 social tools to help boost brand awareness and audience engagement
Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections…
Twitter pans (then praises) Springboks after comeback against Ireland
Even if you missed this weekend’s second rugby test match between South Africa and Ireland, you probably heard disgruntled Springboks fans shouting at their…
