Tech giant TCL has just landed a major victory, securing a long-term global partnership with the International Olympic Committee (IOC) that extends all the…
Snapchat, meet Snow: Korea’s rival app makes waves in Asia
While Snapchat is satisfying the West’s need for self-centered video snippets, South Korea’s rival app does much of the same. Developed by Line Messenger…
5 social tools to help boost brand awareness and audience engagement
Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections…
Twitter pans (then praises) Springboks after comeback against Ireland
Even if you missed this weekend’s second rugby test match between South Africa and Ireland, you probably heard disgruntled Springboks fans shouting at their…
Influencers are impacting consumers’ purchasing decisions more than ever before
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed…
