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  • AlwaysOn Wi-Fi will be free on Freedom Day

    For anyone who has been caught at an airport or mall without data probably knows about AlwaysOn. The company that provides many Wi-Fi hotspots in the country has announced that it will allow users free access to said hotspots on 27 April, or Freedom Day. Usually only the first 30 minutes or 50MB of data is free while connected to its platform, but it's now opening up the service to all users for the entire day. "We believe that everyone should have access to fast, affordable WiFi. Why? Because, quite frankly, the Internet is awesome and everyone deserves a piece of...

  • Four industrial revolutions and an Internet of Things

    2016 is the year of the fourth industrial revolution and the Industrial Internet of Things (IIoT), but is the industry IoT-ready? Industry 4.0 refers to the fourth industrial revolution – the first being manufacturing and mechanisation, the second mass production and the third the digital revolution. The next iteration will be the computerisation of machinery and automation using robotics, as well as the intelligent measurement and analysis of data to improve efficiency, profitability and safety. The fourth industrial revolution will be shaped by a fresh wave of innovation in areas such as driverless cars, smart robotics, materials that are...

  • Beauty and the brain: why it’s impossible to take your eyes off an iPhone

    There is an inherent paradox in the title of this article: While beauty does not need “reason” to make an impact, there is still so much we can learn from exploring why it impacts us. When humans experience beauty, the brain’s default mode network (DMN) activates and begins interacting with other brain regions. Together, these regions process emotion, perception, memory, imagery, and language — it’s no wonder beauty is so deeply moving to us. As such, the more senses involved in a beautiful experience, the greater the chances are of complex neurological interactions and brain growth. Now, think about...

  • 7 common misconceptions about database encryption

    With technological advancements, we are easily able to store documents and records of medical information, tax, financial transactions and other important information electronically. Prior to this, physical copies were held in safes or archives, but today databases allow the storage of important data. Electronic storage has allowed a variety of data to be easily readily available for sharing between many people and organisations. However, such databases that contain important information have become targets for threatening hackers. Every year with increasing frequency, hackers mobilize a variety of hacking methods to target databases with important information causing data leakage. Encryption is...

  • Entrepreneurs, want a high-funded crowsourced product? Make a board game

    Over the past decade or so, board games have been making a serious comeback in the mainstream. These aren’t your typical Monopoly or Cluedo titles, which is now a cliche to say, but in-depth, strategic, and beautifully crafted products of enjoyment. Looking at the list of most-funded projects on crowd-funding website Kickstarter yields some interesting results. Sure, there’s a range of electronics, video games, and even music, but in between those are board games. Those collections of cardboard and plastic tokens can net you a tidy funding amount. Read more on Ventureburn.

  • Marketing automation – spring cleaning for your content

    No one likes clutter; it makes finding the important stuff that much more difficult. But based on the plethora of articles titled “10 tips to declutter your life” (or something equally intriguing that you’ll read but never implement), we all find it challenging to achieve a clutter-free life. This same applies to the content clutter that fills up our inboxes. And while individuals might perform a periodic purge, as digital marketers we should be consistently spring cleaning our content and communication to better engage with clients and consumers. I was reminded, at the recent Girl Geek Dinner in Cape Town, that...

  • Why you should have a plan to generate leads with magnetic content

    Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online because this is the universal currency to generate awareness and to drive action for all your marketing efforts. While many understand that good, unique, and shareable content is needed for digital marketing success, not everyone is sure how to start creating a content marketing plan and strategy that will yield results and help them achieve their business goals. Magnetic content marketing plan Creating a solid content marketing strategy takes time, but to get started is easy. Everything...

  • CERN gives away 300TB of sweet research data

    Last week, the European Organization for nuclear Research (CERN) released 300TB worth of data to the public. The data includes over 100TB of proton collisions alone from 7 TeV (the Large Hadron Collider). This release is over half of the data collected during tests in 2011. The data has been released in two different variations: the 'primary datasets,' which is the same format used by CMS Collaboration (CERN researchers) to perform research, and the 'derived datasets,' which is available in a limited number, but is accessible to high school and university students for analysis. According to a CMS physicist at CERN, Kati Lassila-Perini,...

  • New Doctor Who companion coming in 2017, is West End stage actress

    The long-running British science fiction television series Doctor Who will be receiving a new 'companion' actor. West End stage actress Pearl Mackie will join the series for its run in 2017. Not much has been said about the Doctor's new companion, other than that her name will be Bill. In 2014, Mackie played Anne-Marie Frasier on the TV series Doctors. She is currently performing in the National Theater's West End stage production of The Curious Incident of the Dog in the Night Time. Mackie replaces Jenna Coleman (Clara Oswald) who joined the shown in 2012 and officially left in 2015. Coleman's character...

  • Geeks: are you ready for the return of Silicon Valley this weekend?

    There is a slight chance that you thought the big tech news of the week was the impending sale of Yahoo, or the pivot by Intel towards cloud computing, maybe even the news that bio-tech startup Theranos was facing a federal shutdown of its labs for two years. But you would be wrong. The big news of the week has to be the impending return of beloved startup TV series, Silicon Valley, premieres on HBO on Sunday 24 April. Naturally, it’s not going to be on any local channels right off the bat (or ever) but we know that...

  • Comic books and Comic-Con: Memeburn interviews Readers Den co-owner Nizar Abrahams

    Many comic book fans dream of owning their own store; the idea of sitting behind a desk, reading the latest graphic novels and playing with merchandise. It's a profession that shows like The Big Bang Theory have romanticised, but like any business, it's not all fun and games. Over the past 24 years, Readers Den has become an integral part of the Cape Town comic book scene. The store has sold geek products to almost anyone even remotely interested in geek culture. Memeburn recently had a chance to catch up with co-founder and co-owner, Nizar Abrahams, and chatted about the stores,...

  • Once upon a time… business leaders thought stories were for entertainment only

    We’ve all grown up with stories –we’re told fairy tales when we’re very little, then the stories continue through school – and especially when we reach adulthood. Stories are all around us. Whether that’s getting engrossed in the latest crime fiction novel, religiously following our favourite soap -- or even a night out at the theatre, stories are generally seen as a device to amuse, entertain and provide a distraction from the real world. And these kinds of stories do just that. But, just because stories are often equated to flights of fantasy and the majestic, it doesn’t mean...

  • 5 steps to creating the customer data platform your business needs

    For most companies, storing, accessing, and using customer data is a massive headache. Duplication of efforts is almost inevitable, and people rarely feel confident that their data is accurate. Even worse, when one department creates a new source for customer data, other departments often aren’t aware or may be unable to rely on it because it lacks critical data. To combat these challenges, many companies are turning to a customer data platform. A customer data platform is a single repository that houses information about customer identity, behavior, purchase history, and more. Just storing logfiles of this data has limited utility,...

  • Why chatbots won’t replace humans

    Fear-mongering is everywhere, in every industry. And most recently, the contact centre has experienced its own dose of this with the announcement that Facebook will be making use of chatbots via Messenger to deal with customer queries. The concern, of course, is that the development and inclusion of intelligent tech will replace humans in a contact centre. There are many opinions on the matter, but many industry experts maintain that while the advancements of technology are remarkable, for the foreseeable future there will remain an important place for people, with the help of automation, in a contact centre. The reality is...

  • Trine 3: The Artifacts of Power review: colourful puzzling

    I've been through a load of "serious" games of late, which left me sweaty running from zombies, shooting things in the face while skydiving through space and time, and picking up as many radioactive coffee mugs as I can find. So when developer Frozenbyte decided to bring Trine 3: The Artifacts of Power to the PlayStation 4, I took damn good notice, and sighed at the thought of playing a light-hearted puzzler for a change. Read more on Gearburn.