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  • Street-front businesses win with Pokemon Go, different story for those indoors

    I’ll admit: I’ve got to catch them all. And in all probability you do too. The last few weeks I’ve been reading the various takes on how businesses can capitalize on the Pokemon Go craze. Marketing media in particular seem to be trying to help brands and agencies understand the opportunities for them in the fastest growing mobile game of all time. Do you try to get your brand in Pokemon Go by working directly with Niantic? Do you buy hundreds of “lure modules” and tell players that the Pokemon in your outlets are for paying customers only? Do you offer...

  • Update: Justin Bieber deletes his Instagram profile after warning us all

    Update, 16 Aug 2016, 10.01am: Well, we didn't think that Bieber's marketing team would allow this, but clearly you've gone too far, internet. The 22-year-old, after threatening to make his Instagram profile private, has deleted his account entirely. That's right: deleted. That likely means all 77.8-million of his followers on the social platform are now sobbing into their sleeves. There's no word on whether Bieber will revive the account if fans do quell the hatred for Sophia Richie, but for now at least, one of Instagram's heavy hitting accounts is no more. Thankfully for fans, Justin Bieber still happens to be...

  • Google Duo video calling app now available in South Africa

    Google's new video calling app, Google Duo, is now officially available on the Play Store in South Africa. Google Duo was announced earlier this year at the company's I/O 2016 conference in California, where it's companion chat app Allo was also unveiled. Duo allows users to place video calls to other users in similar vein to Apple's Facetime app. Duo also ties to phone numbers, which means users don't necessarily need a Google account to use the service. Calls are also encrypted from end-to-end, and to further set it apart from other chat apps, it has a "Knock Knock" feature, which...

  • Pokemon or big data: can you tell the difference?

    It's 2pm on a lazy Tuesday afternoon. You've had lunch, you're feeling sleepy, and likely also trawling the web to find something to do. Well, look no further than Pokemon. A Github project that started back in 2015 by Pixelastic is now thoroughly relevant once again, thanks in part to Pokemon Go and that other buzz terms we love so much -- big data. The project gives users an obscure term (like Azkaban or Vulpix) and you have to decide if it's indeed a big data technology, or a Pokemon. If you think it sounds simple now, try getting ten correct...

  • Weekend News in Tweets: Wayde van Niekerk wins gold, Milwaukee violence & more

    News moves at the speed of social media in today’s world, and that’s especially the case on the weekend. Take a look at the world news you might’ve missed this weekend through the 140-character lens of Twitter. Welcome to the Weekend News in Tweets (12 August – 14 August). Struggling Hull City beat reigning Premier League champions Leicester City 2-1 in the opening match of the season. It's the first time a reigning Premier League champion was beaten on the opening day of the season. 9️⃣0️⃣ | @HullCity 2 (Abel Hernández, Robert Snodgrass) @LCFC 1 (Riyad Mahrez) #HULLEI pic.twitter.com/zasabjHshJ — Hull City (@HullCity)...

  • Google’s Alternative Olympics medal table sheds light on small countries’ achievements

    After winning 26 gold medals, it's not delusional to believe the US is running away the Rio Olympic Games. At the time of writing, the 554-strong team have collectively won 69 medals, which dwarfs Great Britain and China's achievements. Still, the medals table doesn't really take into account other factors, like population, a country's general affluence or even, uh, overall Google Search rankings. That's where Google's alternative medals table comes into play. Ranking teams by more than just the "look at all my medals" philosophy, the visualisation allows visitors to understand just how big an achievement winning a single medal (gold...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • SpaceX is getting pretty good at this rocket landing thing

    Private space firm SpaceX launched another Falcon 9 rocket on Sunday, delivering a commercial satellite to geostationary transfer orbit. But, as usual, it was the company's Earth-based endeavours that attracted more attention... The company managed to successfully land the rocket's first stage on a drone barge, marking the fourth successful landing at sea. However, the landing was even tougher than normal due to the orbit needed, resulting in the first stage being subjected to "extreme velocities and re-entry heating", SpaceX wrote. Geostationary orbit occurs at an altitude of over 30 000 kilometres, being the preferred orbit for many satellites. On the other hand, missions to the International Space Station take...

  • Premier League 2016: follow all 20 clubs on social media right here

    With the Premier League season kicking off today, there are a fair few things to note beforehand. With the League's new branding scheme focusing more on the football than ever before, we'll likely see an even bigger push from clubs, promoting themselves on social media. Premier League clubs are social media marketing powerhouses (as well as being fairly good at kicking plastic air-filled bladders around too) with a combined 40-million Twitter followers; and that's not even mentioning reach through hashtags and other platforms. But while watching football sure is fun, we live in the age of social media. Have a look at...

  • Rogue One trailer and No Man’s Sky: this week’s must watch viral videos

    Welcome to a new feature at Memeburn, where we take a look at videos worth watching this past week. Whether they’re viral, funny, amazing or just plain interesting, we’ve got you covered. We've scoured the internet for some of the most entertaining and viral videos of the week, coming up with six gems in the process. As for standout picks? I'm partial to the Chinese lady reprimanding Chinese tourists, as well as that Rogue One trailer... A slightly NSFW No Man's Sky review Prominent YouTuber videogamedunkey gives us his take on No Man's Sky. A rant against Chinese tourists A Chinese woman in Thailand rails against...

  • 10 things #HighSchoolTaughtMe according to Twitter

    Do you remember wearing tartan ties, knee-high socks, your locker combination, the faint whiff of baked pies at lunch time, the screams of kids playing football on the field, or the clip-clops of teachers' heels as they enter class? If you do, then you'll likely remember your days as a high school student. You do remember it, right? If not, Twitter's latest trend will surely help you out. For some, it would've been a good while since you last set foot in a classroom as a student, but that doesn't stop Twitter from remembering the good ol' days. The hashtag #HighSchoolTaughtMe began...

  • Weekly Round Up #73: Domestly wins big, Facebook blocks AdBlock, No Man’s Sky

    Welcome to Weekly Roundup, our podcast discussing the latest tech trends, innovation, and news from the last few days. This week, Hadlee Simons plays host and talks to Matthew Alexander, Graham van der Made and Andy Walker. The team discusses Domestly's big win at the MTN app awards, Facebook blocking AdBlock, PlayStation Vita firmware and No Man's Sky. What are we watching, reading, playing: Andy cannot say because the game he is playing is under embargo, Graham is hoping to get his hands on an embargoed title too, Hadlee is watching pro wrestling and Matthew is watching Suits and playing No Man's Sky. Tweet of...

  • That was fast! Adblock Plus gets one over Facebook again

    Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming it now offered better ad designs and more advanced ad controls. "We've designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software,"...

  • How organisations can address the cultural shifts inherent in digital transformation

    In business, the purpose of digital transformation is to create a culture of innovation thereby enabling revenue growth in the new digital world. Many established companies are engaging in transformation strategies in an attempt to reach online buyers and the almost 19-million smartphone users in South Africa. However, not all digital transformation programmes that businesses launch are successful. Cloud technologies have the potential to enable rapid startup business growth at low cost. Startups are often better positioned to capitalise on this new digital market because they can begin with a clean sheet. Conversely, established businesses may be constrained by legacy technologies...

  • 5 great services and ways to help quell your weekly music craving

    Marilyn Manson once called music "the strongest form of magic", and he's right you know. After all, how else can we possibly survive the week's trials and tribulations? We all have our favourite genres, our beloved artists and our prized playlists, but listening to music often means purchasing a service, or downloading tracks illegally. We don't condone the latter, of course, but there are ways to get your music fix in a fair and free way. Here are some stellar examples. HypeMachine Thanks to its apps (as well as its website), the HypeMachine will keep your feet tapping all day. It trawls the...