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  • Memeburn’s WWDC software roundup

    Ahem. If you'd care to take a couple of minutes out from drooling over the new Macbook Pro, we'd like to tell you about some of the software updates Apple announced today at its World Wide Developers' Conference (WWDC). The Cupertino-based tech giant unveiled new iterations of both its desktop and mobile operating systems at the San Francisco event. Here's the run down. OS X Apple was pretty keen to punt its desktop software at the event, calling Lion "it's best-selling release ever" with 26-million sales to date. Today it officially launched OSX Mountain Lion, just four months after the...

  • Online ad revenues hit new peak

    We recently told you about how online advertising is killing the traditional media model. As it turns out, it's breaking records along the way. The Interactive Advertising Bureau today announced that internet ad revenues for the first quarter of 2012 totaled around US$8.4-billion. That represents a 15% increase–over the US$7.3-billion figure reported in the first quarter 2011. According to David Silverman, a partner at PwC US, that increase is a "solid affirmation the internet is delivering on its promise to attract consumers and the advertising dollars that follow.” “More online consumers than ever are taking to the internet to inform and...

  • Microsoft scrapped 2011 plans to buy Nokia

    The ties between Microsoft and Nokia run deep. But apparently not deep enough for the Redmond-based giant to consider buying the Finnish phone maker. According to a report from UK-based tech news site The Register, Microsoft had the opportunity to buy out Nokia in 2011 but ran screaming when it got a glimpse at the former phone giant's books. As the report's author Andrew Orlowski notes however, a buyout may have been in neither company's best interests: Nokia still has time and cash with which to mount a fight back. Microsoft has time to generate an "ecosystem", the clunky technology...

  • Nando’s hits back at broadcasters with print ad

    Nando's has hit back at the decision by all of South Africa's national broadcasters to ban its pro-diversity ad in the only way it knows how: big and with tongue placed firmly in cheek. The SABC, DStv, and eTV all refused to flight the ad last week citing fears that it would provoke xenophobic attacks. In response, the fast-food franchise took out advertising space in the country's largest newspapers detailing the advert scene by scene. Full size The online version of the ad now has just under 400 000 views and Nando's has a lot more publicity than it would...

  • Online advertising: Exorcising the business model ghost of media’s past

    Print is dead. Television is dead. Terrestrial radio as we know it, is dead. What we are currently experiencing is the business model ghost of media's past: advertising that sends an irrelevant message at an inopportune time, followed by the frustration of having wasted your time purveying it. This is not a new situation, Rupert Murdoch's introduction of paywalls for The Times site formally announced that the print business model was in deep trouble late in 2010 after other numerous publications "shed fat" or closed down entirely. Let's have a quick discussion about the subscription model: it's not sustainable by itself; it...

  • How IPv6 will revolutionise the internet

    IPv6 is finally rolling out onto the internet. We've been waiting for this to happen for nearly ten years now. On 6 June 2012 we celebrated World IPv6 Day. This event marked a commitment by many major ISPs, home networking equipment manufacturers, and web companies around the world to permanently enable IPv6 for their products and services. In the very long-term, this will revolutionise the internet. The number of unique addresses available under IPv6 is difficult to express in non-mathematical terms. Wikipedia describes the number as 2^52 addresses for every observable star in the known universe. One of the...

  • The quest for quality digital music in the age of iTunes and MP3s

    One of the great game-changers of the digital revolution has been the shake up of the music industry. Today, music is more accessible and more ubiquitous than it has ever been, and there is almost nothing recorded that a fairly tech-savvy consumer can’t get with just the click of a few buttons. But while the quantity of music is increased substantially, the quality of the sound produced is a shadow of what it was during the analog era. Since the early days of the MP3, the music industry has made a trade-off which favours portability and ease of access over the rich,...

  • Reviewed: Galaxy S III — the only phone you will ever want

    When you pick up the successor to the best phone of the year in 2011, you expect something special. The minute we unboxed the Samsung Galaxy S III at Burn HQ, something special happened. The hallelujah chorus resounded and we all stared at the device that is sure to change our lives -- it is after all the most anticipated phone of the year. Overall design The Galaxy S III, as Samsung touts it, is "inspired by nature -- it sees, listens, responds, and allows you to share the greatest moments," and that theme is ever present when you turn on...

  • The state of LinkedIn in 2012 [Infographic]

    LinkedIn is by far the most useful business network on the internet. I say this because LinkedIn has grown from a social network that connects professionals into a powerhouse of business tools that can improve your bottom line. As is the case with much of the web, its prominence in emerging markets is also growing. In a country like South Africa for instance, LinkedIn grew 83% (600 000 professionals) in 2011 and 2012 has already seen a 45% increase with a total of 1.6-million people using the professional network. It's also interesting to note that the top growth sectors are...

  • Best of E3 2012: Gearburn Picks

    E3 2012 is done and dusted, and although the event was laden with sequels upon threequels, there was still reason to be excited. Each console had at least one attention-grabbing title whether for its use of new tech or for some clever design. Here are Gearburn’s picks of this year’s E3. Best PS3 -- Beyond: Two Souls Quantic Dream’s new motion-capture engine made ripples on the internet with their recent demo, Kara. Game developer, David Cage, along with Sony was able to showcase the real deal behind that technology with its upcoming PS3 exclusive Beyond: Two Souls. Actress Ellen Page...

  • Check out Twitter’s first TV ads

    Twitter has gone all traditional media on us. The social networking giant recently aired its first ever TV ads. The first ad aired during the 2012 Pocono 400 Nascar race and featured driver Brad Keselowski, sharing his view of the world from his phone. The series of adverts is meant to promote Twitter's new promoted hashtags. More particularly, they pointed to http://twitter.com/#nascar which immediately redirects to http://twitter.com/hashtag/nascar. The new page shows a series of tweets and people related to Nascar. As much as the ads were focused on getting eyes on the Nascar page, they were...

  • New Japanese webcam tech could be the future of CG, gaming [Video]

    This is beyond cool. It's a new form of webcam to animated avatar technology, courtesy of Yasue Mitsukura and the good people at Keio University in Japan. The system uses an ordinary webcam to track minute changes in the user's face, which are then mirrored in detail by an animated avatar. According to Mitsukura (via Diginfo) the system is actually superior to kind of motion capture technology used by big film and gaming projects. Systems using motion capture with markers on the face aren’t convenient for ordinary users. In that sense, until now, there hasn’t been technology for moving a...

  • Ex-Webby boss Tiffany Shlain on how the internet is revolutionising film

    For more than 15 years the Webby Awards, known as “the Oscars of the Internet”, have rewarded innovation online. Famous for their five-word acceptance speeches, the awards have honoured innovators like World Wide Web inventor Sir Tim Berners Lee and Huffington Post founder Arianna Huffington, and top online players such as Facebook, Wikipedia, and Pinterest. Memeburn caught up with the founder and former creative CEO of the Webbys Tiffany Shlain, who was honoured by Newsweek as one of the women “shaping the 21st Century” for her work on the awards. Shlain is now at the...

  • Facebook by the numbers [Infographic]

    A lot has been happening over at Facebook in the last few months. Yes yes, we all know about their (un)successful IPO and how much fun it is to watch their share price dip and soar. But really, there are some other things happening over at the big blue social network. Zuck got married, it rolled out promoted posts, Facebook overtook Google as the most popular website in the world... wait, what? Yes, Facebook and Google alternated between first and second place in worldwide traffic ranking a few times in the last month (according to Alexa). Google is back...

  • Why different mobile users think their devices are better than everyone else’s

    I have done extensive research, performing interviews with countless mobile users (well, four actually, but who's counting) to get to the bottom of which phones are at the top of the pile. This is what I discovered… Why we're better than everyone else -- iPhone users It is ridiculous that we should even be asked why our phones are superior to yours, dirty commoner. What an insult! Was the patron saint Steve Jobs not martyred so that we could enjoy superior mobile technology? But don't worry, I just installed a new app that is answering this question for me while...