News

AfricaCom Awards 2012: recognising African tech innovators

The AfricaCom Awards 2012 ends off the 15th annual AfricaCom congress and exhibition and celebrates innovation in the African tech industry. This year, several new categories have been added, giving a wider array of companies the opportunity to be recognised. Entries close 7 September. Awards will be presented to companies with initiatives in the following categories. Best Network Improvement -- an eye-catching, successful initiative that has significantly improved a network in Africa, since the end of November 2011. Most Innovative ...

News

Rolling Stone joins the AR magazine cover brigade

This is one of the cooler magazine world versions of Augmented Reality we've seen in a while. When people scan the latest edition of Rolling Stone South Africa, they'll get a free music video. The September issue uses AR app Layar to allow readers real-time access to watch former Springbok Nude Girls singer Arno Carsten’s new music video, “Two Dogs” as well as preview its interview with him. They'll also be able to share the story with friends on Facebook ...

News

Apple kills drone warning app

Let's level for a moment. Armed military drone attacks are terrifying. So you can see why someone might want to know exactly when one happens. The natural solution, as far as New York University graduate student Josh Begley was concerned, was to build an app. Thing is, he claims that Apple has repeatedly shot down his attempts to publish the app on the app store. "I just wanted to make a simple app that would send a push ...

Advertising & Marketing

The Loeries: why SA’s top ad awards are still relevant in a digital world

Loeries As usual, around Loeries time, the assaults have begun in the media, social and otherwise. As a past subscriber to the criticisms leveled at South Africa's pre-eminent advertising awards, and now a committee member of them, I feel that I need to break my silence and say a few things in their support. Take that as a disclosure if you must. I sit on the Loeries Committee, which is to say, I volunteer my time as a representative of the Digital ...

Future Trends

Google, Facebook won’t be your next bank and here’s why

moneysmartiphoneandroid Everywhere you look, big tech players are looking to get into the financial services game. But that doesn't mean Apple, Google, Facebook will replace your bank any time soon. Not by a long way. Certainly digital has lowered barriers to entry into the financial services space, but it hasn't killed banking and it won't for some time to come. According to Gartner research vice president Alistair Newton, saying that Google is the bank of the future is like trying fit ...

News

Obama on using Reddit: ‘not bad’

Obama Reddit US president Barack Obama took to Reddit yesterday evening for an hour-long session of the “Ask Me Anything” series. In the process, he became the first sitting head-of-state to do so and added a huge dose of credibility to the social news website. The site was inundated with visitors and the surge in traffic made sure that the session wasn't as productive as the president would have liked, but part of the strategy was surely to divert a whole lot ...

News

Get paid to tweet, for real

new twitter logo blue Ever wished you could tweet for money? Well now you can. And you don't have to become a social media manager either. A new product from advertising network company Ad Dynamo allows ordinary people to monetise their tweets. The service today announced the launch of its Sponsored Tweets service, which enables Twitter users from around the world to get paid for sending tweets that promote advertisers' products and services. In order to take part in the service, people have to respond ...

News, Twitter

Twitter ads: now targeted to your interests

twitter logo blue So you might notice something a little different about your Twitter stream from here on out. Well, if you pay attention to the promoted tweets and accounts that is. The social network announced that from now on its two biggest advertising streams would be tailored according to your interests. While the service has been available to a select beta group for a while, it's now open to all advertisers. It says that by targeting people’s topical interests, advertisers "will be ...

Advertising & Marketing

Has technology really killed marketing?

Blank billboard on blue sky The Harvard Business Review is one of the most respected and watched academic journals in the world. So when it publishes a piece with the simple title “Marketing is dead”, then the world of PR, marketing and advertising is going to sit up and take note. The story, written by author and consultant Bill Lee, begins by asserting the various ways in which traditional marketing has fallen apart before going on to explain what actually is working in the 21st ...

Africa, Innovation

Online piracy: how African innovators are tackling music’s biggest scourge

Digital music Despite a cat’s cradle of challenges around digital rights and payments, not to mention the constant threat of piracy, digital music is seen as a large opportunity for African musicians and mobile industry players, according to speakers at the Mobile Entertainment Africa 2012 conference held in Cape Town this week. General sentiment is that making digital music more available will go a long way to thwarting piracy. According to Yoel Kenan, founder and CEO of AFRICORI, a digital music company specialising ...

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