• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Who is looking at your incomplete LinkedIn profile right now?

    If you were applying for a job and were asked for your resume, you will provide the potential employer with a detailed account of your job history, what you do, your areas of expertise, your achievements and personal references from credible sources. If your company was bidding for a large contract, your bid will contain a detailed overview of what your company does, where you add value and all the resources that will be involved in the contract you are bidding for. You will attempt to make the document as concise as possible and will not purposefully omit anything. ...

  • 4 golden rules for making your online comments count

    I recently noticed an open discussion on the popular LifeHacker site around bookmarking in Chrome. My startup is in this space so I dived right into the conversation. I wrote one long reply to the posted question and two other replies to other comments. Over the next 24 hours over 130 visitors were referred to my landing page. I was able to add another 35 individuals to my invite list and even two emailed me directly asking to become early testers of our product. We can all learn four important lessons from this story: 1. Be active where your market is...

  • Meet Luna — light at your fingertips

    Ever walked into a bar and lamented the fact that you couldn't go to the nearest girl and say, 'hey baby, wanna come back to my place and check out my backlit keyboard?' Well now you can -- with the Luna from Moshi (SPOILER ALERT: don't use your keyboard as a pickup line, even if you do own the Luna from Moshi). Specialising in high-end Apple accessories, Moshi's range focuses on style -- it's not just a gadget, it's a lifestyle. Fortunately this electronic accessory just so happens to function pretty darn well too. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • How a hacker became a shit-hot entrepreneur

    Recently you may have seen massive hype and attention around a bank hacker called Alistair Peterson, mostly unknown, even in some parts of the tech world in which he operates. His blog had a few hundred hits less than a month ago, now it has over 22 000, with over 5 000 newsletter subscribers. If you still haven't heard about him, then read on, this is a fuller account of who he is. A Google search brings little except his own blog and a small LinkedIn account, so the questions begs, who is he really? Read more on Ventureburn. var...

  • Twitter wishes Madiba a happy birthday

    Nelson Mandela is trending worldwide on Twitter, not surprising at all. After all today is the living legend's 94th birthday and the world wants to celebrate with the global icon of freedom, democracy and peace. Many users of social media have changed their avatars to an image of Mandela in tribute to the celebrated statesman. There has been an overwhelming outpouring of tributes on Twitter and videos on YouTube. Today South Africans around the world also honour the man by dedicating 67 minutes of their time to doing something good for their community or a community. We thought we...

  • Nando’s sends Madiba birthday message ‘from one firestarter to another’

    Nando's is known for stirring trouble when it comes to its adverts. The fast food chicken franchise has taken the mickey out of politicians, singers, and even insurance companies. For Nelson Mandela's birthday, celebrated today, however the company abandoned its usual acerbic wit. Instead it compared itself to the meaning the celebrated statesman's middle name. Rolihlala means "pulling on the branch of a tree", or more literally, troublemaker. Although more restrained than its usual fare, Nando's couldn't resist a little chicken-themed punnery. "We'd like to thank you for teaching us that sometimes, ruffling feathers is the most honourable thing one...

  • Nelson Mandela’s life imagined in social media

    This is one of the coolest campaigns we've seen in a while. It takes the form of a YouTube video that imagines former South African president Nelson Mandela's life through social media. The video plays out Nelson Mandela's life as we use social media platforms like Facebook, Twitter, Instagram and Pinterest. The internationally respected statesman turns 94 tommorrow. People around the world are celebrating the date, and the video from Prezence Digital will join the likes of a five metre banner -- to be revealed during tomorrow's stage of the Tour de France. According to Prezence Digital CEO...

  • 4 hot talking points surrounding Marissa Mayer’s Yahoo! appointment

    Yahoo! stock rose two percent in after-hours trading off the back of the announcement that former Google “first 20” employee, Marissa Mayer, has signed on as the new CEO. The person responsible for what was rumoured to be 20-25% of Google’s workforce also designed the look and feel of Google’s iconic homepage and had a hand in cornerstone projects like Gmail. Let’s look at some pivotal discussion points surrounding the move: 1. Mission accomplished In Google’s management shakeup of October 2010 Mayer was moved off of Google’s most important product (search) and placed into “Local”. Even though it put her...

  • Google now lets you explore Antarctica from the comfort of your desk

    Antarctica is cold, foreboding and extremely hostile to human life. But there's something about it that's been drawing people there for years. Now you can try to figure out precisely what is that's sent explorers and scientists to the ice continent, all without having to leave your chair. Google today launched a series of extra StreetView images of historic locations in Antarctica. The locations -- which include the South Pole Telescope, Shackleton's hut, Scott’s hut, Cape Royds Adélie Penguin Rookery and the Ceremonial South Pole -- adds to the images of the continent it first posted in 2010. Google says...

  • Microsoft’s latest mistake could cost it $7bn

    As mistakes go, this is a pretty catastrophic one. Microsoft has revealed that the Browser Choice System it has to offer in the EU, doesn't work on millions of PCs. It's an error that could also end up costing it big time. The measure, which was forced on it in 2010 by the European Commission, in a bid to make sure that people knew that browsers besides Internet Explorer existed. In an official release, the Redmond-based tech giant admitted to the problem and said it was working on a fix: we believed when we filed our most...

  • UK police investigate racist tweet against top footballer

    Police in the UK are investigating allegedly racist comments made against Chelsea footballer Ashley Cole on Twitter. According Sky Sports, a Twitter user referred to the sports star as "choc ice" on the social network. Manchester United player Rio Ferdinand then responded, saying "I hear you fella! Choc ice is classic hahahahahaha!!". A UK police spokesperson said: "We have received complaints from members of the public regarding alleged racist comments made on a social networking site. "These concerns will be fully investigated to establish whether any criminal offences have been committed." Cole has released a statement saying that he will not...

  • 3 ways to lose social media followers fast

    If you are busy with a social media campaign, one of the most likely main goals is to raise your brand’s awareness and visibility. We are making connections on the social web to increase our personal visibility and the visibility of our business, products, and services. When starting with a social media campaign, do your best to research and find the best practices for each social media channel you will be diving into. It really isn't that hard. Follow a couple of key influencers in your niche, research how to use the channel, and always remember to give everyone...

  • What does Marissa Mayer see at Yahoo! that we don’t?

    By now you know that Google's top female executive, Marissa Mayer, has jumped ship to take the helm at Yahoo!. Admit it, you did not see this coming. This is a big deal for the company that once sat at the top of the Silicon Valley pile. As Cnet columnist and former Mashable editor-at-large says "Yahoo! has pulled off an incredible coup." Since the controversial axing of Carol Bartz, the contentious position as head of the struggling tech giant has been difficult to fill. Recently Bartz's successor Scott Thompson had to step down because he'd faked parts of his...

  • Don’t have a mobile strategy? You could soon be screwed

    Today, even though only eight percent of mobile apps are paid for, they generate more revenue than mainframes and the expenditure on devices are growing more than four times as fast as that of PCs. But more important than the devices and applications themselves are their impact on business. Think of retailers today. They are now not only able to detect all potential customers in a mall that come within 100 metres of their stores, they are also able to zone in on that person’s preferences for certain items, for example -- power tools. As soon as that person comes...

  • 10 of the funniest tweets around Marissa Mayer’s Yahoo! appointment

    Today is Marissa Mayer's first day on the job as Yahoo! CEO. Taking the wheel of an apparently sinking ship isn't going to be an easy task, however upbeat Mayer herself might be about the decision. Of course going from "employee number 20" at one of the biggest tech companies on earth to heading up a company whose shares have gone into free fall, declining more than 40% in the last five years, was bound to draw reaction from Twitter. In fact, nearly 12 hours after the announcement first broke, Mayer was still trending globally on Twitter: We...