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  • 3 Stages of the web as a storytelling medium for brands

    The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature. But they will talk about Nando's "The Last Dictator" ad, or Coca-Cola's "Reasons to Believe" campaign. For decades, there's been an assumption in advertising that if you want to tell a grand story for a brand, then you do it in a TV commercial. But all indications are that this could be changing, and the web might be the next medium for great brand stories. The best TV ads have always had the ability to move audiences, get...

  • Niche social networks: Too focused or a playground for smaller brands?

    For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller brands with less budget to cut through the clutter and get themselves heard in advertising spaces. But how true is this statement when there are a lot of smaller niche sites out there? Where are the major brands advertising? The major consumer brands are spending a lot of advertising and marketing budget on the major social networks -- Twitter, LinkedIn and Facebook. This makes sense, because there is a lot of activity on these social networks with...

  • Racy, romantic or drunk dialler: What your phone says about you

    It seems Android is trying to overtake iPhone in every way possible. A recent survey from Match.com says that Android users are quick to get a little action, reports Venturebeat. The online dating service revealed that Android users are more likely to have sex on the first date than iPhone or BlackBerry users. It arrived at the results after running a survey on a sample of 1 068 Canadians. Kimberly Moffit, Match.com's "Relationship Insider" and psychotherapist, said the survey shouldn't be taken too seriously, though it can give insight into people’s dating habits. "As a psychotherapist, if somebody walked into...

  • New Die Antwoord video looks set to repeat viral success [Video]

    Fresh off making their new album Ten$ion available for download on iTunes, Die Antwoord have dropped a brand new video for the single "I Fink U Freeky". Since going live, the video has had upwards of 40 000 views and counting. Shot entirely in black and white, it features Ninja and Yolandi in a variety of gritty domestic scenes -- including Yolandi flicking a cockroach out of a messily fried egg. These household scenes are interspersed with flashes of Yolandi and Ninja dancing with fellow "Zef" characters, including a strongman, a boy...

  • Twitter heads defend new censorship policy

    Twitter heads are defending the company's new censorship policy, which was announced last week. Executive Chairman and co-Founder Jack Dorsey said that the new censorship policy will not harm Twitter's ability for change and that, if anything, "it actually censors less" reports TechCrunch. The new policy allows Twitter to withhold content from users in a specific country. Before now the social network's only option was to remove the content globally. Dorsey was speaking in an interview after accepting an award for Biggest Social Impact on behalf of Twitter at the Crunchies. In the interview says that only alternative to its...

  • What if we designed houses like web apps?

    David Galbraith has embarked on a fascinating journey, exploring the notion that the flow of people and their interactions inside buildings, is similar in design to the flow of data and user interaction of Web apps. Could best practices in web app design be applied to architectural design? Galbraith is a buddy and he belongs to what is a very small group of people I know, who are both insightful and foresightful, about the tremendous changes that our digital technologies are creating around us. In his essay: Use Case Study House #1 -- A house designed like a web application he...

  • Hands-on with Nokia’s Lumia 710 and scorching Lumia 800

    At a recent launch event in South Africa, we got some hands-on time with Nokia's new Lumia 710 and 800 handsets. Read on for our first (or second) impressions. Hardware Both the Lumia 710 and 800 are powered by 1.4GHz processors, 512MB RAM and run Windows Phone "Mango". Both handsets also use micro-SIMs, so be prepared to do the SIM swap shuffle. The main differences between the mid-range Lumia 710 and 800 are related to display type, flash memory, camera and build quality. The Lumia 710 has a 3.7" LCD screen, 8GB of flash memory, and a 5MP camera with an f/2.8 aperture,...

  • BlackBerry reveals new smartphone, the ‘London’

    London’s calling. From the leaked slideshow of the BlackBerry Roadmap of 2012 comes the revelation of the anticipated BlackBerry “London”. November 2011 saw the first photo of the BlackBerry London bubble to the surface, but it was a dummy phone which resembled the ultra-expensive, Porsche-designed P’9981. he BlackBerry London in the leaked slide seems to resemble a smartphone version of the disastrous PlayBook. Flat, with iPhone 4S-like rounded corners and rocking a similar interface to the PlayBook, the London looks dramatically different to BlackBerry’s usual designs. The launch strategy sees BlackBerry target the UK first, with the US looking to get two other models of...

  • New Die Antwoord album drops on iTunes, announced on Facebook

    Die Antwoord shot to fame, at least in part, by using social media to leverage their faux trailer-trash, multi-lingual flavour of rave-driven rap. It’s hardly surprising, therefore, that the medium is playing a central role in promoting the group’s new album, Ten$ion. The first inkling that it would as close to business as usual as you can get with the internationally renowned “Zef” group came in the shape of a teaser trailer for the album on YouTube. Since going live a few days ago, the video has received upward of 320 000 views. Bear in mind those views are...

  • Twitter ad revenue to hit $540M by 2014

    Twitter’s ad-revenue is set to hit US$540-million by 2014 -- triple its current value. That’s according to research from marketing analysis firm eMarketer. The news comes fresh on the back of Twitter CEO Dick Costolo claiming that the social network is "not a media company". Costolo made the comments while addressing AllThingsD's media conference. The comments were surprising given Twitter’s reputation as a platform for breaking news, entertainment and a variety of communications. "You sell advertising," AllThingsD's Peter Kafka pointed out to Costolo. Costolo elaborated saying that while his company is "in the media business", it is "not necessarily...

  • US still top Twitter country, Brazil climbs to second [Study]

    The US is still the country with the highest population of Twitter users and Brazil overtook Japan to climb into second place. The most active country on the social network, however, is still the Netherlands. That’s according to a new study from French-based research firm Semiocast. The results of the study also put a number of emerging market countries in the top ten when it comes to user numbers. Some of them, however, lag when it comes to engagement on the social network. Some 107-million Twitter accounts are based in the US, meaning that it represents 28.1% of all...

  • A tiger awakened: 10 of the top tech companies in India

    India is emerging. From the days of the non-aligned movement, and India's subsequent association with African nations, the world has been through a lot. In the past five years alone, we've witnessed two recessions. Well, it could be one long wave too. Only time will unfold the detail. As a kid I spent close to five years in southern Africa. The presence of United Nations and American Peace Corps in some of the nations in that region was a familiar sight. Fast forward close to three decades, and here we are. The rich nations are talking about austerity. Europe...

  • Stephen Grootes and the company-employee Twitter dilemma

    Stephen Grootes is cool. He's one of those passionate, enthusiastic journalists that you really enjoy listening to on the radio. And he's a prolific writer, broadcaster and Tweeter with almost 15k followers. It's not particularly large on a world scale, but good for the niche. And Grootes' followers will just grow and grow and grow as time goes on. I often hear Stephen's Twitter handle being punted on radio, and with every punt the followers rack up. And rightly so -- tweeting journalists have added a new richness and dimension to the 100-year wireless. Grootes is not alone. It's pretty...

  • 7 Things you should know before forming a startup

    As you sat watching the fireworks explode in the night air, bringing yet another year to an end, you may have quietly committed to a resolution that this was finally going to be the year that you take the plunge and start your own business. Naturally, you’re a bit of a geek, so it will most likely be in the tech sphere. The idea has been brewing in the back of your mind for years and, for some unknown reason, the time finally seems right to take those unguided steps and break away from the security of your 9-5 job....

  • Review: Sony Ericsson Xperia Pro — unforgettable it ain’t

    When I first got my hands on the Xperia Pro, I thought I was going to be pondering the merits of a slide-out keyboard in a touch-screen world. Then I started playing with it and was overwhelmed by how unimpressive it is. Sure it packs some serious fire power, but it just doesn’t leave an impression. It’s a bit like that nice couple next door, with their two mid-sized sedans. Perfectly nice to have a conversation with, but the whole time you’ll be looking at the whiskey-drinking, Mustang-driving designer and his indie-singer girlfriend across the road. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...