Advertising & Marketing, Facebook

Why we should still be sceptical about the success of Facebook ads

Facebook Like Facebook seems to have succeeded in holding back widespread concerns about the effectiveness of its advertising platform with a recent paid-for study by comScore, in the wake of GM's announcement that its Facebook ad campaigns don't pay. That's a damning announcement by GM and it's not something that any company does in such a public manner. Many seemed to dismiss this event as GM being clueless about how to run social ad campaigns. But that's a poor argument because GM, like ...


No Barnes & Noble at today’s Microsoft event [Report]

If you were looking forward to Microsoft announcing that it would be going after Amazon tonight, sorry. You're going to have to readjust your expectations. According to Dow Jones, via Business Insider, the idea that the event would have something to do with the book seller is "not true at all". A Barnes & Noble spokesperson has also confirmed that the company will have nothing to do with the event. If Microsoft is indeed releasing a tablet, it now seems more ...

Social media, Twitter

Twitter goes googoo for #LadyGagaSA tour announcement

lady gaga sa Brace yourself, South Africa. Gaga is coming. Speculation in the country been rife since events company Big Concerts updated its Facebook cover photo last week to an image which looked suspiciously similar to her Born this Way Ball tour poster, but it's official: Big Concerts broke the news via social media this morning after an announcement on national radio station 5fm. The tickets for the Grammy-Award winning artist's shows in Johannesburg (30 November) and Cape Town (3 December) go on ...


Mozilla to build ‘simple’ iPad browser

This is interesting. Mozilla is set to build a browser for the iPad. And here's the thing: it has no tabs or search bars. According to Mozilla, the browser called Junior (cute right) "makes browsing more fun, more ergonomic and re-thinks browser user experience from the ground up". TechCrunch reports that browsing the web is reduced to pressing one of three buttons -- "forward, back, and a plus that displays a list of recent sites, bookmarks, and a search bar. The ...

Facebook, News

Facebook to pay $10-million in sponsored stories settlement

Facebook Ever thought that the ads proclaiming how your Facebook friends "like" some or other fan page are an invasion of their privacy? No? Well, some Facebook users did — and they took Facebook to court over it. Five Facebook members recently filed a class-action suit against the social networking giant, alleging the “sponsored stories” feature in Facebook violated Californian law by publishing users’ “likes” without compensation and with no opt-out function. They agreed on a settlement, which means Facebook will ...

Microsoft, News

Is Amazon trying to steal Microsoft’s thunder with rumoured price cut?

Amazon Logo A secretive "major announcement" from a major tech player tends to put the rumour mill into overdrive. Adding fuel to speculation that Microsoft could be announcing its own tablet on Monday is news that Amazon might well be cutting the price of the Kindle Fire by US$50. The price cut is reportedly to make way for a new seven-inch and a ten-inch tablet. According to tech news site Digitmes (citing supplier sources): To expand its market share, the sources believe ...


40 ridiculous new generic top level domains — .unicorn, .ninja and more

Ninja I haven’t been this riled up in quite some time, so pardon the candour. To quote the words of the dotfather Tim Berners-Lee: "when it comes to arbitrary new TLDs I am not a big fan". Eloquently put, but not quite acrimonious enough for my taste. The reveal of nearly 2 000 planned new generic top-level domains (gTLDs) makes me want to spit venom. Until now we've had 22 generic top level domains like .com, .org, .gov, .edu and so ...

Facebook, Humour

The 5 stages of your Facebook Timeline

louise lundberg facebook timeline hack Before Facebook, people had to rely on outdated things such as photo albums or genuine human interaction to keep track of their progression. Now, the kind of interactions you have on Facebook can help tell you exactly where you are in your life. Which is on Facebook, mainly. But here's what else Facebook can tell you about what stage of development you're going through... 1. The tentative teens Facebook is not yet an extremely important part of your life. You use ...


Oops — ICANN published the home addresses of new domain applicants

Whoops. It seems that the people over at the Internet Corporation for Assigned Names and Numbers (ICANN) accidentally included the home addresses of the people who applied for new top-level domains when they published the list of the applicants earlier this week. The organisation received almost 2 000 applications for new generic top-level domains (GTLDs), which, once the process is completed early next year, will allow websites include more than the standard .com, .biz, .org, etc, in their web address. ...

General Tech, Social networking

How to hack your way to your first tech job

Job Search Entering the job market is impossible; at least, it is if you round down to the nearest level of possibility. Getting a first time job for a skilled role or changing jobs without having several winters' worth of experience means that you're in for a tough battle. The problem is exacerbated when the same regurgitated career initiating advice is plastered all over job guides in popular magazines and on Alexa top 100 websites, in articles that are SEO'd to match ...






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