The Bookmarks, a digital award showcase which aims to recognise excellence in digital advertising, has reorganised its categories, something it claims will open it up to "a wider range of digital publishers and agencies".The awards are an initiative of the Digital Media Marketing Association (DMMA).According to DMMA and Bookmarks chairperson Nikki Cockroft, the categories were reorganised, not just to open up the awards but also to “ensure all submissions were compared to relevant competitors, and evaluated by judges ...

The advent of eBooks means the publishing world now faces similar piracy battles to the music industry faces with illegal downloads.Publishers and experts at the Frankfurt Book Fair in Germany say eBook theft is unlikely to go away, but is a manageable problem with vigilance and action already underway.eBook readers such as Amazon's Kindle and Apple's iPad are fuelling demand for digital books, which account in the US for about 20% of book sales according to Claire Holloway, of ...

The mystery virus which reportedly struck the US Air Force's unmanned drone fleet has been dismissed as a "nuisance" by the US Air Force.In the first official confirmation of the virus, Air Force Space Command said that while computers at the Nevada base were infected, the virus posed no serious threat to flight operations.Space Command also stated that the malware had not been a key-logger but rather a "credential stealer found routinely on computer networks"."The infected computers were ...

Sony was quick to negate reports that its popular line of Bravia LCD TVs was being recalled due to safety issues. Over 1.6-million Bravia's were thought to be affected. Instead of owning up to any technical error, however, Sony has decided on a free TV inspection program on selected models.When contacted, Bravia stressed that there was most definitely no recall. UK PR manager for Sony, David Edwards said, "The issue came to our attention through reports in Japan that a ...

In my previous post I spoke about ROI being the forgotten metric in online marketing, and how the hype around social media has veered digital marketers away from first getting the basics right.If you are focusing on social without having the fundamentals in place, it’s like putting the proverbial horse, which happens to be a real socialite, before the cart carrying the pot of gold! So for the sake of not putting the horse before the cart ourselves, lets ...

It's been a wild three days -- and counting -- for millions of BlackBerry users across several continents. Facing the BlackBerry Internet Service's biggest outage in history, and compounded by a hoax BBM message that asks users to forward it to their contacts in order to maintain BBM service, RIM held an emergency press conference on Wednesday to mitigate some of the growing animosity of its weary customer base.Following sporadic service status updates on its website since Monday, RIM addressed ...

The train might’ve already left the station. With iOS and Android powering ahead, notching up record activations every day, analysts have all but written off other platforms.This is especially evident in developed markets like the US and Europe, where the “experts” continually question and criticise Nokia and RIM’s (BlackBerry’s) every move. Never mind the fact that Android handsets are dime a dozen and the fragmentation of the operating system is causing headaches for everyone: Operators, device makers, customers, Google (that’s ...

Following an emergency press conference held on Wednesday, RIM's CIO Robin Beinfait posted an apology and status update on RIM's corporate site.During the press conference, RIM was critcised for not being more forthcoming in communicating with its customers, who have taken to Twitter and Facebook to voice their frustration.RIM has seemingly taken the criticism to heart and responded with its most in-depth update yet.Service update from RIM CIOTo All BlackBerry Customers:I want to first apologize for the service interruptions and ...

iOS 5 is here and Apple fanboys worldwide are rejoicing. iOS 5 went live last night, while areas such as San Francisco received the Apple update first (at 10am). The remainder of the global Apple population managed to get their hands on it not long after.After an intensely long and stressful 700MB update which involved the manual restoration of my iPhone's data, I was good to go. For users who received the now dreaded “error 3200” during their installation, there ...

Wired recently reported that a virus had infected ground control stations of US unmanned autonomous vehicles, more commonly known as unmanned drones. What this means is that malware had, in fact -- not fiction -- gotten inside the cockpits of Predator and Reaper drones. According to reports, once the virus had gotten inside the cockpits of Predator and Reaper drones, it started logging pilots' keystrokes as they remotely flew missions. The drones fly missions Afghanistan, Pakistan and Iraq in the ...