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  • 5 debunked myths about selling and marketing on social media

    When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing professionals haven’t yet recognized what an effective sales tool social media can be. Part of the reason this is not more generally known is that, everywhere you look, people repeat common myths...

  • Snapchat Memories lets users save, back up and repost previous snaps

    Snapchat's latest update is decidedly, well, unlike Snapchat. The ephemeral messaging app, which has made a name for itself as such, today announced that its users can soon save snaps to their device. Dubbed Memories, Snapchat's calling the system "a personal collection of your favorite moments that lives below the Camera screen." It's effectively a reservoir into which users can save snaps and, more importantly, repost those same snaps to Snapchat. This update marks a huge change for the platform This update marks a huge change for the platform, which previously allowed users to only share live content to their ephemeral snap collection,...

  • WhatsApp ‘back up’ in Zimbabwe, regulator issues state warning [update]

    Update #1, Wed 7 July, 8.20pm: According to a report citing the Posts and Telecommunications Regulatory Authority of Zimbabwe, Zimbabweans who share and spread information about the country's protests will be disconnected from the country's mobile networks. "All SIM cards in Zimbabwe are registered in the name of the user. Perpetrators can easily be identified," the body announced late Wednesday following WhatsApp's four-hour outage. "Any person caught in possession of, generating, sharing or passing on abusive, threatening, subversive or offensive telecommunication messages, including WhatsApp or any other social media messages." Read the full report over on Fin24. Original article: Social networking services WhatsApp...

  • 1 in 5 South Africans don’t care about passwords, 8.8m hit by ‘cyber crime’

    South Africans have a lot to deal with. Whether its political news, the scourge of crime or one of its national sporting teams' latest dismal performance, it's tough being South African. Symantec's Norton Cybersecurity Insights Report has just given South African internet users another thing to worry about. The report's findings suggest that 8.8-million South Africans fell victim to online crime in the past year -- that's around 18% of South Africans. According to Symantec, South Africans also really love dinner and dating: "58% would rather cancel dinner plans with their best friend than have to cancel their credit/debit cards after...

  • Uber drivers share the ‘deepest’ passenger secrets they’ve heard

    Social news site Reddit frequently serves up some lovely content, with AskReddit in particular making for some entertaining reading. So when user IamHaiseSasaki asked Uber drivers about the deepest secrets they overheard, you just know it's going to be interesting. Of course, the internet being what it is, you have to take some of the stories with a pinch of salt. But I want to believe... User westport76 claimed that they picked up an "absolutely hammered" girl who asked to simply be driven around for a while and apologised for being drunk. The girl then said she had terminal brain cancer and chemotherapy wasn't an option. "She told...

  • Snapchat, meet Snow: Korea’s rival app makes waves in Asia

    While Snapchat is satisfying the West's need for self-centered video snippets, South Korea's rival app does much of the same. Developed by Line Messenger creator Naver, Snow is practically a clone of Snapchat, and allows users to post snippets of annoying videos and lace them with wacky filters. "Take videos with hilarious face effects and send them to your friends instantly. You can respond to snaps from friends with texts and animated GIFs as well. LIVE makes sharing your moments with friends easy, speedy and fun," explains the app's description on Google Play. Users can also add images and the like to...

  • Discovering YouTube: 6 binge-worthy YouTube channels for cinema lovers

    Education and entertainment are two faculties that aren't usually seen together, except perhaps on YouTube. Using this as a lens for our latest series -- Discovering YouTube -- we take you on a journey through some of the channels you may just want to subscribe to. It wouldn't be farfetched to claim that movies were the purveyors of popular culture well before the internet was born. Even to this day, motion pictures add to our perceptions and constructs about the world, the reaction memes we use online, and perhaps even the way we think about ourselves. Although watching Game Of...

  • Social recruitment: the next big trend in hiring for your business

    Social media, supplemented by news apps is the go-to place to find the latest news happenings, but it is also on these platforms where job seekers are finding out about available positions. Gone are the days of employers and recruiters advertising a position in print and online and being inundated by quality candidates. Recruiters now use social media platforms such as Twitter, Facebook and Instagram in addition to LinkedIn to find and engage with prospects, sometimes starting off with a very small pool of candidates meeting the criteria. What the water cooler of old was for office gossip, social media networking...

  • Viral Facebook video captures elephant wrecking bakkie in Maputo

    Human beings might be most frequently at the top of the food chain, but we're by no means a match for animals in the wild. Take elephants for instance. These gentle giants often grow to be four-metres tall, and weight nearly 6000kg. That's heftier than five family hatchbacks. With that in mind, a new video of an elephant wrecking a tourist's vehicle in Mozambique's Maputo Game Reserve shows just how puny human machinery really is. Related: Family car in Kruger National Park smashed by stampeding buffalo The video surfaced on Facebook on 4 July and captures the bakkie driver's perspective of a...

  • Voyage of Time and System Shock: this (past) week’s must watch viral videos

    Welcome to a new feature at Memeburn, where we take a look at videos worth watching this past week. Whether they’re viral, funny, amazing or just plain interesting, we’ve got you covered. We scoured YouTube's charts and the rest of the internet for some of the coolest videos this week. So what did we find? Our highlights in this edition include a visually arresting documentary, getting a baby to clean the house and the System Shock reboot. A trailer for the Voyage of Time documentary is getting a ton of views. June's news bloopers are here, courtesy of News Be Funny. A new System...

  • NASA’s Juno probe is now orbiting Jupiter, sends time-lapse too

    Sending a probe millions of kilometres away to orbit around a gas giant is no easy feat, but NASA has managed to do just that. The space agency received confirmation of Juno's orbit around Jupiter at 5.53am SAST (11.53pm EDT). In a rather fitting note, the orbit was confirmed on the USA's Independence Day. "Independence Day always is something to celebrate, but today we can add to America's birthday another reason to cheer -- Juno is at Jupiter," said NASA administrator Charlie Bolden in a statement. "And what is more American than a NASA mission going boldly where no spacecraft has gone before? With...

  • South Africa’s Lidudumalingani wins 17th Caine Prize for African literature

    The Caine Prize is a prestigious literary award for writers on the African continent. Given to the best English short story written by an African, it's an honour that has been bestowed on authors since 2000. Of the 16 previous awards, only two South African writers have won the Prize before 2015. We can now proudly add another to that list. Myolisi "Lidudumalingani" Sikupela has won the 17th Caine Prize for his short story Memories We Lost. The story explores the stigma of mental heath in rural South Africa. A choked up @Lidudumalingani accepts his Caine Prize for African Writing 2016! Congratulations!...

  • The Pretty Cities of Instagram: 8 stunning shots of Mbombela

    As much as Instagram’s a great platform for cat pictures and brunches, it’s also rather great for couch travellers. Speaking of which, welcome to our new feature entitled Pretty Cities of Instagram where each week we’ll take a look at some of the best snaps of cities as seen from the lenses of Instagram users across the world. This week, we take a trip back into South Africa's lowveld to Mbombela -- capital of Mpumalanga. Although still referred to by its previous name, Nelspruit, Mbombela is a city in flux. It's fast becoming the cultural hub of South Africa's north-eastern corner,...

  • A brief introduction to content marketing in South Africa

    A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could secure blocks of time in front of their customers. TV wasn’t malleable  -- if anything commercial breaks were an opportunity to grab a snack  --  and radio was the only platform that we could find out about the latest band or artist. The advent of the internet has ensured, even in developing markets, the growth of available entertainment and information resources, marketing channels and, in turn, noise. Marketers have become increasingly good at interrupting consumers  --...

  • 5 mega-trends that will soon revolutionize the real estate market

    The real estate market is on the verge of major transformations that will revolutionize how we do business. Climate change, ecommerce and a demographic explosion are building new horizons in real estate. The next few decades will usher in a new era where technology dominates business and lifestyle, creating a new impetus for stakeholders and investors to stay ahead of the curve if they don’t want to go extinct. Here are the five biggest trends that will reshape the industry over the coming decades. Generation geriatric Over half the world’s population will be over 60-years-old by 2030 according to UN. That 1.4-billion...