Back in the day, your website was the only presence you needed to reach new customers. With all the buzz about social media and blogging, a business that wants to stay ahead of the game must engage and interact on a frequent basis on these platforms. Engaging on various social media channels brings a new set of PR and digital marketing responsibilities that must be integrated in your business if you want to protect and expand on the web.A well ...

It looks like Business Insider, the New York based news site is for sale as co-founder Henry Blodget does an extensive round of media interviews.Blodget needs a high valuation so that he can discount the price against that, and please the buyer. It’s always good to leave some money on the table, as Twitter did in its IPO, it sweetens the deal.But how do you value a private media company? It all depends on the story you tell.USA Today’s ...

I recently caught up on Breaking Bad, and thought what great inspiration the show was for budding entrepreneurs, not the cooking meth bit but all the other things around building a business and a product that people want.With that in mind, I combed through my collection of moves and shows and whipped out seven I think all entrepreneurs should watch.12 Angry Men -- Doing what it takes to get people to see things your wayIf you have seen ...

Apple makes great looking phones, and the iPhone 5S is no exception. It's priced a wee bit too high to make it an essential purchase, but it would be one of the shiniest phones you'd ever own. Outside of its beauty, the 5S is fast, light and very useful, and it's also the world's first phone to come with a 64-bit CPU, for all that matters. I liked the 5S, a lot, subsequently there's very little to complain about. If ...

Hate waiting for couriers and having to make sure you're at home or in the office at a specified time? Well in the near future, Amazon could be delivering your shiny new Kindle or that awesome new office toy to you using a drone.During an interview with CBS' 60 Minutes, Amazon CEO Jeff Bezos showed off branded "octocopters" that he claims are capable of delivering small packages up to 16 kilometres in under 30 minutes."These are effectively drones," ...

WeChat's upcoming financial services platform will be launched in mid-December this year, according to Yicai (article in Chinese). Tencent is working with four Chinese fund companies to create a financial product in which users can invest their savings, similar to Baidu’s Baifa and Alibaba’s Yuebao.Users can store their savings straight from their smartphones through China’s most popular messaging app WeChat via TenPay, Tencent’s very own third-party payment system. Their money will be accessible at any time and there will be ...

Used to a nice soothing voice with a British accent telling you why the latest iDevice is oh so 'magical'? You've probably been watching too many Apple ads, or at least the videos where senior vice president of design Jony Ive explains how everything from the chamfered edge to the pixels nestled in the display were crafted and refined to perfection.But now they're also the main features of a new ad by Amazon, which directly compares the new iPad Air ...

Apparently not content with a series of bizarre ads and an even more bizarre clothing line, Microsoft has fired off the latest salvo in its war against Google. This time the target isn't in the realm of software, where Google's tried to muscle in on its space in recent years, but Google's hardware. More particularly, the Chromebook.Yup, Microsoft's decided to join the party and poke fun at a device everyone got bored of having a go at some time ...

2014 should be a very interesting year in digital marketing. Businesses are beginning to show more mature digital mindsets which are driving their agencies towards innovation, new media platforms are changing the landscape and the past few years of experimentation should lean toward major advancements and changes in effective digital communication. In my research I have found the following trends that should become evident in 2014.1. The rise of short videoPeople hate wasting time. I find myself, like many others, ...

He might not be happy about the upcoming movie about Wikileaks but at least he go to the States to watch it. Microsoft continues to only make themselves look bad by using smear campaigns. Google will soon be printing modular devices. Oh yeah and some guy threw millions in the trash can.INTERNETUS Government caught pirating military software, settles for $50 million “Piracy is theft, clean and simple,” Vice President Joe Biden once said. Well, in a case that showed the US ...