• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Extra tickets available for Digital Edge Live

    The organisers of digital marketing event Digital Edge Live, now in its seventh year, have put up an extra 500 tickets for sale to the public. The event, which is sponsored by Nedbank and NATIVE VML in collaboration with 360 Degrees, will see the likes of US filmmaker Spike Lee take to the stage at the Sandton Convention Centre on 9 September. “Due to the incredible demand we’ve expanded our capacity in the Sandton Convention Centre Pavilion to allow more delegates the opportunity to see our headline speaker Spike Lee along with a powerful line-up of SA’s leading digital...

  • Boiling the frog: social networks have forgotten how to unlock authenticity

    Most worthwhile relationships in life boil down at some point, to feeling valued – usually as a result of a fair exchange of value, which often includes the need to feel validated. It’s part of the human condition and primal. Parents of a newborn baby melt with that first smile “I see you”, the words “mamma or dada” make us forget sleepless nights, pooh nappies and sore nipples from breast-feeding. We love them and they love us. Your dog wagging its tail with excitement at seeing you or a cat rubbing up against your leg. The first smile from the receptionist...

  • Marketing Padawans: you don’t know the power of the event hashtag

    You see hashtags on Twitter all the time, my young apprentice. In fact, you’ve probably used them in your everyday twittering. When you want to observe a conversation, you click a hashtag to see what other Twitter users are saying. To join the discussion, you send a tweet incorporating the hashtag. Hashtags provide a simple yet powerful way for people around the world to join the same conversation. Event hashtags are a great way to stir conversation about big events like trade shows, conferences, and conventions. Anyone can invent a catchy-sounding hashtag, but when used to their full advantage,...

  • Garmin Fenix 3 review: worth the money

    As a (relatively) young tech journalist, you often find yourself reviewing gadgets that you could never feasibly afford on your salary. It's something you try not to think too much about -- you'd go mad if you did. Despite my best efforts though, it's something I couldn't stop thinking about during my two weeks with the Garmin Fenix 3. And for the most part, that's because I also couldn't stop thinking about how much I want this device to be a permanent part of my life. From a purely technological point of view, there's no reason why that should...

  • Q&A: How Kaymu is helping thousands of Nigerian SMEs move to the cloud

    Ecommerce is a big deal in Nigeria. Several SMEs are considering it as an option to reach bigger markets without expanding their office space. But the complexity of the technology behind running an efficient ecommerce platform, in addition to the high cost of marketing, make ecommerce a future pain for SMEs. But Kaymu, an online marketplace, makes it possible for SMEs to realise their ambitions. Over 40 000 SMEs in various parts of the country are already on the platform, and thousands are joining each week. Read more on Ventureburn.

  • 5 kinds of app that that are total mobile data hogs

    With the days of unlimited data becoming a thing of the past, there has been a growing trend in customers using up mobile data much quicker than they were doing previously. Is this because user habits didn’t factor in just how data hungry our habits were or is there something else at play? It’s probably a mixture of both. With the rise of #GenMobile, users are probably spending more time on their mobile devices, but we also need to consider the increased data use of many apps that are on the market today. Today’s mobile workforce wants to be...

  • Google confirms Android 6 is called Marshmallow, reveals it likes to Troll

    Google has revealed that the latest version of its Android operating system is called Marshmallow. Set for release in the next few months, Google teased the new operating system -- code-named M -- some time ago. As it has done with the previous few Android releases though, Google kept the name under tight wraps. Along with the name, and an official lawn statue, Google also announced that the launch of the official Android 6.0 SDK and opened Google Play up for publishing apps that target the new API level 23 in Android Marshmallow. Read more: Google launches Android Experiments to...

  • Facebook revamps Notes, now looks ready to take on Medium, Tumblr, Blogger

    Facebook Notes is about to get a massive makeover, with the feature set to take on features more usually associated with dedicated blogging platforms. Notes has been around since 2006 but only ever received on major update, in 2010. The new Facebook Notes looks more like a blogging platform, shedding the ads and user name on the side that the current Facebook Notes has. The new Notes looks a lot like Medium. It has a clean layout, wider posts and large cover image. Read more: Facebook is now a publisher, launches Instant Articles Notes will also allow users to blog long...

  • Google redefined: the real implications of Alphabet

    Last Monday, Larry Page, the CEO of Google Inc., announced in a blog post that “Google will become a wholly-owned subsidiary of Alphabet”, a newly created holding company. The news surprised the general public and many of the tech pundits shared their first impressions about the restructuring and its potential implications for Google and its shareholders. Several people reached out to me to get my feedback about the move last week. My first impression was the same as it is now, Google made a genius move that will be seen as a game changer for the company in the...

  • Online gambling on the rise: one in 10 adults to take part by 2019

    Online gambling is set to explode in the next five years, thanks largely to increasingly liberal legislation in the US and Europe. In fact, a new report from Juniper Research suggests that as many as one in 10 adults will engage in some form of mobile or online gambling by 2019. Of course, some countries will see higher rates of gambling than others. Nearly half of adults in the UK and Italy for instance will be involved in some form of online gambling by 2019. As well as increasingly liberal laws, Juniper does note that the migration from traditional...

  • First Bitcoin academy launches in Africa to teach people about digital currency, blockchain

    The Bitcoin Academy is the first of its kind in Africa. The new company will focus on bitcoin and blockchain development courses, and is located at the Bandwidth Barn in Woodstock, Cape Town. The aim of Bitcoin Academy is to educate those wanting to know more about Bitcoin, blockchains, as well as developers wanting to integrate the exciting technology. The organisation is founded by Sonya Kuhnel, who's the founder of Bitcoin Payments and Bitcoin Events. Kuhnel says there has been much resistance towards the digital currency: When I first started in the bitcoin space, I encountered significant resistance towards digital currencies from...

  • 5 massive moments in Nigeria’s internet adoption

    Every month, Nigeria’s telecoms regulator, the Nigerian Communications Commission (NCC) releases the latest figures around the country's telecoms subscribers and internet users. While the various telecoms operators experience ups and downs in subsequent months, one parameter is consistently on the increase – total number of active mobile internet users – which adds millions of new users every month. It wasn’t like this in times past until some things happened apart from the advent of the global system for mobile communication (GSM). It is rather sad to note that these critical developments, positive and negative, are not well celebrated nor recognized...

  • Flash, with substance: how Apple mastered the art of the product launch

    Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping on stage to announce Apple’s latest product release. Jobs made Apple the master of new product launches, and Tim Cook has continued the brand’s legacy of intrigue, hype, and anticipation. Any whisper of a new Apple product sends the tech universe into a frenzy of speculation, and it’s all because Apple makes the product the star. Think back to the first iPhone spot from 2007. It was a montage of famous Hollywood “hellos,” ending with...

  • 5 seriously addictive and free Android games

    We all spend an inordinately large amount of time on our phones. I won't deny that I'm a big culprit here, if I'm not answering emails or browsing social media, I'm playing games on my phone. Yes I might have a problem, but it's undoubtedly exacerbated by games such as these. They're fun and incredibly addictive! While I have used iOS devices in the past, I've stuck to five seriously playable Android games for free in this piece. Read more on Gearburn.

  • Engagement shouldn’t always be the main goal with social media

    Engagement. This word is so overused in regards to social media. By now, I'm sure you have heard and seen articles, blog posts, tweets, and comments that a successful social media strategy is all about engaging with your target audience and not about hard selling. I've heard it a million times before and starting to get sick of seeing it. Even though it's true that social media shouldn't be used for hard selling, it should be used to strengthen your current marketing campaigns and can add a huge amount of value when integrated into your business processes. Engagement on the...