General Tech

Your 10-Point checklist for integrating digital and mobile at your next live event

Conference Audience To elevate your live event game, you probably wouldn’t look to Maroon 5’s wedding-crashing stunt for inspiration. But you might reconsider when you recognize the massive engagement the chart-topping band achieved through a combination of digital marketing and in-person connections. To create footage for their “Sugar” video, band members traveled around Los Angeles and crashed weddings, surprising couples with concerts at their receptions. The resulting music video perfectly captures the reactions of the brides, grooms, and wedding guests and has ...

General Tech

5 ways tech companies can take customer support offshore

Call Center The internet has given technology businesses an easy way to build a presence in new markets by localising their websites to make products available to international customers. But before you start adapting your product and website for Kenya, Nigeria and Mauritius, have you thought about customer support? As technology gets more complex, consumers and enterprise users alike don’t always instinctively understand a new product. There needs to be some way for customers to get in touch with your company’s reps or ...

Advertising & Marketing

4 fresh frontiers in the search marketing space

Starship Enteprise When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on the highest ranked spots for the top producing keywords. Just as land is a finite commodity, so too the web soon ran out of digital real-estate. Sure, you could always launch a new website and maybe even come up with a catchy domain name, but first place in search became about as legendary as a US$300 a ...

BurnCast

Weekly Roundup #17: Sapa, Tag Heuer smartwatch, Elon Musk, WeChat’s Picup and Nintendo

Elon Musk Welcome to Weekly Roundup, our podcast discussing the tech trends, innovation and news from the last few days. This edition is once again pared down, with Jacques Coetzee and Andy Walker joining Stuart Thomas talking Elon Musk, Sapa, the latest from Nintendo, and the latest South African startup to take on the on-demand delivery space. No stranger to headlines, Musk once again got the tech press talking with his prediction that driving your own car would be illegal once autonomous ...

Social media

No communication = death to CRM

Tin can telephone Let's face it, CRM is now a buzzword and the space has become cluttered and somewhat over traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication. If CRM processes and systems can find their way to deliver intelligent communication, then there is unprecedented potential for businesses to hit the customer growth curve. Sadly, without the communication element, CRM as we know it will continue to be a drag rather than ...

Ventureburn

Startup going off the rails? Here are 5 basic things you can do to get back on track

rails Last year was a challenging one for South African businesses and there are few signs that 2015 will be much easier. However, get the basics right and your business will be in a good position to survive and even thrive this year. Here are five fundamentals that can help you to succeed in growing your business during 2015. 1. Get your admin sorted Most small business owners dislike doing admin because it’s a distraction from selling, serving customers and growing the business. ...

General Tech, News

Kruger National Park is getting drones to boost rhino protection

unnamed While Amazon has just received permission to test drone-delivery in the States, the Kruger National Park in South Africa is getting more aerial power of its own in an effort to improve rhino protection. South African National Parks (SANParks) announced yesterday that, as part of the current strategy to combat rhino poaching in the Kruger National Park, it is in the process of applying and evaluating various aerial support technologies, which include the testing of Unmanned Aerial Vehicles (UAVs). In a media ...

Africa, Video

This drone footage shows off Africa’s most incredible landscapes

Africa drone Relais & Châteaux Africa has uploaded a video made up of drone footage that showcases the true beauty of Africa. The footage was shot using a DJI Phantom 2 with Zenmuse H3-3D Gimal with GoPro 3+ at 2.7K with an ND filter attached. The drone captures enchanting views of Africa. As it takes flight, over different landscapes, it captures stunning visuals of Zambia, South Africa, and Botswana. Here is a list of the places featured in the video as listed in ...

Security

Ex UK intelligence chief wants spies to adapt digital ethics

Spying Over the past few years, revelations from the likes of Wikileaks and Edward Snowden have shattered our image of the global intelligence community. Far from the making it easier to spy on "the bad guys", technology has made it much easier for state security agencies to monitor their own citizens. Against that background, former UK security and intelligence coordinator Sir David Omand has put forward a recommendation that there be international ethical standards for secret intelligence activities. In a paper ...

Africa

iHub, Goethe Institut looking for art projects to fund in Kenya

iHub Kenyan innovation and hacker space iHub and Goethe Institut, have formed a partnership to fund creatives who use technology in their works. The programme, which is set to kick-start in the coming months, will see two applicants awarded funds to cover the productions of the artwork that they're expected to create. The artists will also be required to exhibit the artwork in a given timeframe. The organisers say that all the work must fall under the category of digital ...

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