In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Shazam for TV arrives in SA with J&B campaign up first
If you spend a reasonable amount of time on app stores, you’ve probably at least heard of Shazam. Maybe you’ve even used its smartphone…
Google Hummingbird and its role in the promotion of content marketing
Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high…
MetropolitanRepublic hit with ACA sanctions as Loeries fallout continues
No, it’s not over yet. The advertising agency that was found to have serious problems with one of its winning entries for the Loerie…
Wherefore art thou social media ROI?
As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be…
