Advertising and Media

South African digital agency Black Beard rebrands to Basalt

South African digital agency Black Beard has rebranded to Basalt, the company announced last week. The company believes that the rebrand reflects its “the…

Trust me, I’m Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

The flames of a long standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

You should care about Gmail’s dynamic content: here’s why

Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…

9 tips for getting the most from your ecommerce SEO

Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…

Reddit’s Joel Meek on challenges facing digital publishing

Joel Meek has been VP of Operations at Reddit for over a year. In his role, Joel oversees Reddit’s Community, Trust and Safety, Finance, Media…

Google wants to make annoying mobile interstitials a thing of the past

Google has announced that it will soon revamp its mobile search functionality to better aid users on their journey through the web. This improvement…

Fake news in South Africa: 5 websites you should definitely avoid

Whether it’s to simply hoodwink people or to generate ad revenue, fake news websites have received mainstream attention in recent months. Now, we’ve already…

South Africa’s Quirk rebrands as Mirum

One of South Africa‘s largest digital agencies, WPP-owned Quirk, has today announced that it is rebranding to Mirum. The move comes after the company…

AT&T, Time Warner in $85bn deal – but will it happen?

US network AT&T has agreed to acquire Time Warner in a deal worth around US$85.4-billion. The acquisition, which will take the form of stock and cash,…

Kansas City Diaries: the art of organic search

Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…

Publishing power: blasting the tech barrier to innovative ideas and content

Enterprise organisations still caught in the dark ages of taking days, even weeks to publish simple content changes need to look hard at their…

Google now lets you ‘Fact Check’ News articles

Mountain View’s Google has announced that its News portal will now include “Fact Check” tags to “help readers find fact checking in large news…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Google Pixel is a physical search bar, according to ad

Google doesn’t do subtle any more. Sure, Google Tricks weren’t exactly marks of elegance, nor are the coy names for its Google Pixel smartphones’…

TasteMonster uses AI to recommend movies and series you’ll like

Often, the biggest issue with binge-watching series or movie sequels is finding content you’ll actually enjoy. That’s the problem local service TasteMonster is trying…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Apple’s new products star in stunning advertisements

In Apple’s bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three…

Huffington Post, Media24 team up for HuffPost SA

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24. HuffPost…

BREAKING: Daily Maverick gets R12m funding round

The holding company for local online news publication the Daily Maverick has announced the conclusion of a R12-million funding round. The round comes in the…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project