TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
TV is dead…at least as we know it
Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….
Hard earned lessons from Twitter on branded domain extensions
Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…
4 things to consider for video game-based marketing
The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…
Call centre management: are you managing the people or the tech?
It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…
