Advertising and Media

Observations about content in 2015: fluidity and self-narrative

This piece is largely referenced by my work and the outcomes of it over the last seven years working in South Africa’s digital advertising…

Taking a ‘partnership approach’ to digital pricing models

In today’s fast moving and digitally-driven world of marketing and communications, it can be difficult for small and medium sized service providers to get…

The new extreme rules in marketing

The marketing world increasingly sounds like something out of the world of the security services as the primary conversations are around behavioural profiling, extreme…

I’m calling it: digital advertising is finally coming of age

Although tablets have become ubiquitous, their potential for engaging consumers in new ways is still being explored. Tablets and tablet advertising offer a new…

Mystery group creates publicly accessible online Sapa archive

A group of civic-minded hackers have come together to launch SapaFiles, a publicly available, searchable archive of articles belonging to the recently shuttered South…

Old Spice aims for viral return with series of awfully amazing prank sites

Did your friend just send you a strange link to a website which sells push up muscle shirts? Or perhaps one for leather sheets?…

Video fast gaining ground as mobile adspend set to hit $41.9bn by 2017

Mobile may still be one of the poorer members of the digital advertising family (which is worth over US$100-billion), but it’s set to experience…

4 steps to uncovering the personas behind your brand

Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…

Indian giant Micromax just launched a phone that pays you to watch ads

In a trendsetting move, Indian mobile device maker Micromax has launched its new Canvas Mad A94 model, which comes equipped with what it calls…

5 things you need to know about the cost of not doing website maintenance

Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to…

Here’s why real brand innovation is about participation and storytelling

The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…

Disruptions, doubts and hold-ups: state of the native advertising nation

Native advertising is the latest disrupter on the online advertising scene, and could translate into big bucks for companies and publishers alike. At first…

Creativity and innovation: the only way PRs can outgun massive ad agencies

The advertising industry is going through big changes and that means opportunities for PR firms to compete for large marketing budgets normally allocated for…

Nobody killed anybody: the case for radio and video in the internet age

Death is society’s favourite topic. The minute something new comes along, we predict the death of the old because it must be so. No…

What The New York Times tells us about the weaknesses of native advertising

Native advertising is the world’s worst idea and I can’t believe the New York Times management is so gullible and clueless in agreeing to…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)

Afeela is Honda’s luxury EV – with Sony tech