Advertising and Media

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

SA retailers need to get to grips with location-based messaging

The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…

Shazam for TV arrives in SA with J&B campaign up first

If you spend a reasonable amount of time on app stores, you’ve probably at least heard of Shazam. Maybe you’ve even used its smartphone…

Is it time to start thinking of brands as operating systems?

An interesting concept to get one’s head around is that brands are no longer mere brands with various sets of communication and touch points….

Google Hummingbird and its role in the promotion of content marketing

Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high…

MetropolitanRepublic hit with ACA sanctions as Loeries fallout continues

No, it’s not over yet. The advertising agency that was found to have serious problems with one of its winning entries for the Loerie…

The path to digital maturity: how to hit your milestones

Once you have reached your first milestone by bringing social media management in-house, the common assumption is that the client is able to manage…

Ashton Kutcher joins Lenovo as product engineer, no seriously

So it looks like the trend for Hollywood celebs taking on roles at large tech companies isn’t about to slow down any time soon….

5 big ways behavioural economics is changing traditional marketing

To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are…

Ouch. Forrester’s new research says that Facebook ads are ‘failing marketers’

If you were Facebook — a business which derives 88% of its income from advertising — the last thing you’d want to hear is…

Reading between the Lions: the effects of user mentality on the digital ad landscape

Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…

Think the digital agency model is dead? Think again

A recent article by web law specialist Paul Jacobson, which argues that companies that are more equipped to deal with risk will disrupt the…

Journalism might need a saviour, but billionaires aren’t the answer

Billionaires love buying media businesses and they’ve been doing it for decades but recent purchases are being viewed as philanthropic rather than vanity projects….

The digital agency model is dying, but no one in the space can see it

I’ve had this recurring thought that the current digital agency model is ripe for disruption and they won’t see it coming when it does….

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China