More South Africans than ever before are trying their luck at online casinos and sportsbooks. If you’re new to this world or just confused…
Digital may be obsessed with numbers, but advertising’s still a people game
An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…
5 things you need to know about converting fans and followers into sales
Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…
5 April Fools’ pranks that would’ve made weird SA that much more interesting
With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…
Targeting customers in emerging markets? Why you need to work harder to earn their attention
There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…
