With stablecoins gaining traction and regulation improving, African merchants may be nearing a crypto tipping point. Here’s why 2026 could mark a shift from hesitation to adoption.
Watch that? Advertising on smartwatches to reach $70m by 2019
Maybe you’re one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer…
Yield optimisation: the term online publishers need to learn about, fast
Yield optimisation is a skill buyers apply on technology platforms to ensure the best possible performance for campaigns. This enables them to optimise the…
Digital may be obsessed with numbers, but advertising’s still a people game
An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…
In the battle between social media and email, there’s only one clear winner
The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a…
