Advertising and Media

Specialist tech companies need a specialist digital agency

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to…

Is it worth their time? What you should be thinking about for your next online campaign

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers’ time…

Thumbtom is an app that pays you to look at advertisements

Currently trending on South Africa’s Google Play store is Thumbtom — an app that pushes ads to your smartphone’s lockscreen in return for vouchers…

10 digital trends you have to know about for 2015

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and…

Storytelling with a twist: how PR consultants can talk digital

Content is king and as PR consultants we have adapted our toolbox to include the crafting of content that can live and work on…

One poorly drafted contract can destroy the agency/client relationship

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLA), together with their service providers,…

Redemption on a global stage: the night South Africa shone at Cannes

It has not been a good week on earth for South Africa. Its cricketers played with all the resolve of wet biltong. The so-called…

The most in-depth digital marketing guide you’ll see today [Infographic]

It’s pretty easy to get lost when trying to understand digital marketing. Its rapid rise and constant state of evolution means that it has…

51 absolutely incredible online campaigns [Cannes Lions]

Online advertising’s been with us for a good while now. No longer an emerging player, more money is now spent on it than on…

#SurrenderYourSay: taking over Twitter to raise awareness of Tourette’s

Imagine if you had no control over what was posted to your Twitter account. It could be filled with random, embarrassing, unintelligible nonsense, making…

Now back to mine: Old Spice hits back at Nando’s with its own parody

Oooh… are we looking another back-and-forth ad exchange? In case you missed it, quirky fast food chain Nando’s took some inspiration from the viral…

Innovation, health and wisdom in the digital age: why Cannes isn’t crap

While eating duck breast with strawberries on a bed of bulgur wheat laced with raspberry jus I decided yesterday that Cannes is not crap….

42 brilliant mobile marketing campaigns [Cannes Lions]

There was a time when mobile marketing meant sending someone out onto the street with a sandwich board with your latest special printed on…

Busting the myths: why linking out will not kill your website

In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO…

New Nando’s ad takes a leaf out of the Old Spice book

Check this out. It’s the new ad for fast food chicken franchise Nando’s. Notice anything familiar about it? Nope? Cast your mind back a…

Hacktivists ‘Anonymous Africa’ attack South African news site IOL

Independent Newspapers has confirmed that its subsidiary IOL suffered a denial-of-service (DDos) attack yesterday, rendering the popular news website unavailable for hours. Behind the…

Traditional SEO copy: is it still feasible?

“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in…

A view-through focus could stop the anti-banner ad freakout: here’s how

There’s been a lot of bad blood about display ads flowing through the marketing industry of late. Some are misguidedly dismissing display advertising’s relevance…

Twitter inks deal with ad giant WPP

Twitter has just signed a deal with global advertising giant WPP, which will apparently see the two collaborating more closely in future. The deal…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China