The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Now, more than ever, content is king in the digital space
There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…
Getting to grips with Atlas, the ad tool that’s helping Facebook challenge Google
Facebook bought Atlas from powerhouse Microsoft (for about US$100 million) in 2013 and then, for some reason, allowed it to lie in hibernation until…
10 digital trends you have to know about for 2015
Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and…
Storytelling with a twist: how PR consultants can talk digital
Content is king and as PR consultants we have adapted our toolbox to include the crafting of content that can live and work on…
