Advertising and Media

There’s massive potential for targeting impulse buyers online

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

Twitter is not a strategy: why digital marketing should be all about the customer

Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…

Why empathy matters for your marketing strategy

Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…

Now, more than ever, content is king in the digital space

There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…

Specialist tech companies need a specialist digital agency

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to…

Is it worth their time? What you should be thinking about for your next online campaign

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers’ time…

Thumbtom is an app that pays you to look at advertisements

Currently trending on South Africa’s Google Play store is Thumbtom — an app that pushes ads to your smartphone’s lockscreen in return for vouchers…

WPP boss slams Google, Facebook as faux tech companies: why he has a point

Sir Martin Sorrell, CEO of marketing giant WPP, slammed Google, Facebook, AOL, and Yahoo over their refusal to take editorial responsibility for their content…

Rumours of advertising’s death have been greatly exaggerated

I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than…

Sony puts micro-ads on Wimbledon player that can only be seen in 4K

Welcome to the era of 4K advertising. Sony has placed incredibly small adverts on the fingernails and clothing of British tennis player Anne Keothavong…

Hey iPhone users, Nokia thinks you’re a bunch of photo-crazed zombies

If you’re an iPhone user, you probably won’t take too kindly to the latest ad for Nokia’s Lumia 925. The ad follows a 925…

Redemption on a global stage: the night South Africa shone at Cannes

It has not been a good week on earth for South Africa. Its cricketers played with all the resolve of wet biltong. The so-called…

The most in-depth digital marketing guide you’ll see today [Infographic]

It’s pretty easy to get lost when trying to understand digital marketing. Its rapid rise and constant state of evolution means that it has…

51 absolutely incredible online campaigns [Cannes Lions]

Online advertising’s been with us for a good while now. No longer an emerging player, more money is now spent on it than on…

#SurrenderYourSay: taking over Twitter to raise awareness of Tourette’s

Imagine if you had no control over what was posted to your Twitter account. It could be filled with random, embarrassing, unintelligible nonsense, making…

Now back to mine: Old Spice hits back at Nando’s with its own parody

Oooh… are we looking another back-and-forth ad exchange? In case you missed it, quirky fast food chain Nando’s took some inspiration from the viral…

Innovation, health and wisdom in the digital age: why Cannes isn’t crap

While eating duck breast with strawberries on a bed of bulgur wheat laced with raspberry jus I decided yesterday that Cannes is not crap….

42 brilliant mobile marketing campaigns [Cannes Lions]

There was a time when mobile marketing meant sending someone out onto the street with a sandwich board with your latest special printed on…

Busting the myths: why linking out will not kill your website

In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO…

New Nando’s ad takes a leaf out of the Old Spice book

Check this out. It’s the new ad for fast food chicken franchise Nando’s. Notice anything familiar about it? Nope? Cast your mind back a…

Hacktivists ‘Anonymous Africa’ attack South African news site IOL

Independent Newspapers has confirmed that its subsidiary IOL suffered a denial-of-service (DDos) attack yesterday, rendering the popular news website unavailable for hours. Behind the…

iGaming FAQ: Answering the Most Common Questions for South African Players

AI’s $4.8 Trillion Explosion – Will Africa Get a Slice of the Pie?

10 Must-Know Photography Tips for New Camera Owners

AI in Recruitment: How Blue Pearl is Transforming Hiring for Modern Businesses

enza Secures $6.75M Seed Funding to Revolutionize African Payments

MGX’s $2 billion investment in Binance marks historic institutional backing

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Tires and tariffs

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Ranger 3.0 V6 Platinum double cab review