Forget chatbots and robo-advisors, Absa just introduced an AI-powered digital clone of award-winning journalist Fifi Peters, and it’s rewriting the rules of what’s possible…
5 SEO tips for optimising your Magento store
Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the…
Twitter is not a strategy: why digital marketing should be all about the customer
Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…
Why empathy matters for your marketing strategy
Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…
Now, more than ever, content is king in the digital space
There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…