With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
What does Google and Facebook’s mobile ad dominance mean for advertisers?
According to digital marketing research company eMarketer, Google and Facebook together now have control of 75% of the global mobile advertising market. Facebook has…
So the advertising way of thinking is dead. What now?
I was almost tempted not to write this article, because among most of my peers (agency / digital / technology folk) this subject is…
4 reasons why your content marketing strategy is failing
Content marketing’s easy right? All you need to do is write a blog, post it to your site and watch all your new customers…
Jawbone founder: the web hasn’t really empowered average people the way it promised to
Opinions are everywhere, pretty much everyone in the world has them. These opinions have a right to be aired irrespective of who you are,…
