Ads & Marketing

Cape Town’s the real star of Apple’s Watch Series 4 ad

Apple may have been trying to showcase its new Apple Watch Series 4, but its one filming location in particular glimpsed within its new…

Nando’s latest ad throws shade at South Africa’s brand campaigns

If you thought Netflix nailing DStv was harsh, or Cell C mocking Rain’s LTE service was crude, you’re going to love Nando’s shade at…

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix is now showing ads between episodes to some users

Update, 22 August: Netflix South Africa’s PR has told Memeburn that there’s “no confirmation that Netflix will be rolling out the previews in our…

Cell C’s new weatherman ad mocks Rain’s LTE network

We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want….

Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

Texas Senator Ted Cruz might’ve been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon…

Make your video campaigns pop with these Twitter-endorsed tricks

As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals…

Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital…

Those ‘fickle, unreliable, killer’ millennials are actually your customers

As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons…

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your…

Personalised marketing: Minority Report might not be so farfetched after all

Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…

#RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

There’s nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand. Local music festival…

Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in…

Uk’shona Kwelanga review: if only it weren’t an ad

With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We’ve seen the likes of movies told…

Coconuts: Cape Town entrepreneurs feud on Facebook after ‘blatant’ foul play

We’ve been giving avocados stick this month on Memeburn, but today, we’re looking at two coconut-orientated Cape Town startups locked in a social and…

Sanlam debuts SA’s first WhatsApp drama in novel marketing campaign

We’ve seen social media used extensively as the vehicle for performance art, but what about less image-heavy services like WhatsApp? Arriving via a clever…

McDonald’s ‘Dad’ ad trends on YouTube again after global backlash

When Pepsi suggested that its product could solve the world’s problems with the help of Kendall Jenner, you might’ve thought it would be the…

WordPress debuts new TV ads in limited trial run

Content publishing platform WordPress has this week debuted its first television advertisements. This is the first push in the company’s larger marketing budget for…

Facebook knows when teens are vulnerable, then targets them with ads

“Don’t be evil” is a common phrase uttered by Google executives, but we can’t help but think Facebook should perhaps adopt it too. A…

Google doesn’t want you using adblockers, so its building its own

Google’s wildly popular Chrome browser could soon feature its own adblocker, according to sources quoted by the WSJ. “People familiar with the company’s plans”…

Burger King’s ‘Connected Whopper’ ad is genius, but Google doesn’t agree

Burger King just couldn’t let Pepsi and United steal all the attention this week, could it? The fast food chain published an advertisement this…

HONOR celebrates Unsung Heroes this festive season with moving video and exciting giveaway

Here’s the answer to closing the digital divide in Africa

SA should be building own drones fast, here’s why

Amgen forges ahead with generative AI to expedite advanced therapies

Vodacom strengthens Mpumalanga network with R450 million investment

AWS supercharges Amazon Bedrock

SPONSORED: HONOR celebrates Unsung Heroes this festive season with moving video and exciting giveaway

Here’s an alternative for serious gamers

EcoFlow gets consumer thumbs up on Takealot

Budget speech misses NEV promise – again

Tokyo showcases a comeback for Japanese car design

Review: Amarok versus Ranger