Advertising and Media

Eskom moves to stage 4 after generation units trip

Power utility Eskom has been forced to implement stage 4 loadshedding on Tuesday. The parastatal issued a sudden change to loadshedding schedule after it…

Eskom briefing: Sabotage, budget, more load shedding, Eskom sheds light

Jan Oberholzer, Eskom Group Chief Operating Officer, alongside Eskom’s management team listed several challenges as reasons for ongoing power outages. Lack of skills at…

WATCH: Eskom briefing on power outages here

Eskom will have a media briefing to provide much-needed answers to rolling blackouts. Eskom Group Chief Operating Officer, Jan Oberholzer alongside Eskom’s management team…

UPDATE: Eskom implements stage 3 load shedding until Monday

Eskom has implemented stage 3 loadshedding on Friday from 2 PM until 5 am on Monday 12 September, 2020. Stage 2 loadshedding will resume…

Load shedding continues all night on Thursday

Eskom has confirmed load shedding will be implemented throughout Thursday night. Eskom announced it would implement stage 2 load shedding on Tuesday, this week,…

Meta sets date for major update reveal at Connect event

Save the date as Meta, Facebook’s parent company, will be live streaming its Connect Conference on October 11, 2022. You can watch streamed live…

Load shedding tonight and everyday this week

Eskom has announced Stage 2 load shedding to be implemented on Tuesday from 4 pm until 10 pm. The parastatal said load shedding will…

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

The ongoing evolution of SEO content

Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter…

7 digital conferences to attend in South Africa in 2018

If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Facebook bans cryptocurrency ads

Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…

Business Insider South Africa set to launch February 2018

South Africa will soon get its own edition of Business Insider, thanks to a partnership between the latter and Media24. Launched in 2007, Business…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

Fake news catches Helen Zille, Cyril Ramaphosa off guard

During the 2016 US presidential election, “fake news” was a hot topic. Articles about Hillary Clinton declaring Sharia law permeated the web, as did…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the…

Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

Uber’s first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town…

Facebook evens the playing field by discontinuing ‘dark posts’

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid…

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