Advertising and Media

7 digital conferences to attend in South Africa in 2018

If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Facebook bans cryptocurrency ads

Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…

Business Insider South Africa set to launch February 2018

South Africa will soon get its own edition of Business Insider, thanks to a partnership between the latter and Media24. Launched in 2007, Business…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

5 buzzing trends that will shape your SEO in 2016 (and beyond)

Google algorithms are always changing. In fact, the number of updates currently stands at about 500 a year! It’s easy to understand why “evolve…

TV is dead…at least as we know it

Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….

Tips for creating great content on a tight budget

Search ‘how to create content that gets results’ (or something along those lines) and you’ll be presented with an unending stream of blogs and…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business….

Hard earned lessons from Twitter on branded domain extensions

Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…

4 things to consider for video game-based marketing

The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…

Call centre management: are you managing the people or the tech?

It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…

Google Maps ups ad game to help businesses capture mobile users

Google is about to get a lot more evil especially if you hold an absolute hatred for advertisements. Google Maps is getting a slew…

6 powerful collaboration tools for digital agencies

Digital agencies can be called as a conglomeration of many stakeholders such as in-house employees, freelancers, agency partners, clients, and of course the audience!…

32 of the most influential women in SA digital marketing [Digital All Stars]

Digital All Stars is a series of 24 articles which aims to celebrate the best of South African digital. The articles, which will appear…

Creating brand value through your company’s user experience

Technology offers an array of unending solutions, convenience and innovations that will thrill just about anyone. This progress has resulted in consumers who seek…

Need proof that content marketing is the future? Here it is

There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for…

Programmatic buying and what it means for advertisers

Programmatic buying is often described as ‘the future of display advertising’, but with the inevitable expansion of the digital media landscape, specifically display ads,…

Mortimer Harvey buys direct marketing agency Action Ambro’s

Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s. The Johannesburg-based Action Ambro’s…

Hitting the Bull’s-Eye: 3 brand lessons from Target

Companies are living organisms that need to keep moving to survive. Without a concerted focus on developing their organizations, owners can drown in the…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China