Africa’s Moment in the AI Economy By 2030, artificial intelligence could create more than 230 million digital jobs across Africa, reshaping the continent’s economic…
The future of marketing is data-driven, creative, and (most importantly) people-based
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…
Data analytics and its impact on your business
We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…
Embracing video in sales and marketing
As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…
The ongoing evolution of SEO content
Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter…
