With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
The omni-channel experience and its true definition
The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…
Facebook’s shifting algorithms and the importance of owning your own lists
Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories…
7 digital conferences to attend in South Africa in 2018
If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
