Advertising and Media

Personalised marketing: Minority Report might not be so farfetched after all

Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…

#RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

There’s nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand. Local music festival…

Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in…

Uk’shona Kwelanga review: if only it weren’t an ad

With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We’ve seen the likes of movies told…

Tornadoes and Katrina: the totally fake news from Cape Town’s storm

If you’re reading this piece, good for you. It means that you’re actively searching for the truth among the steaming pile of manure that…

Track Cape Town’s storm in realtime with these 3 free resources

You might’ve heard passing reports about Cape Town’s inclement weather forecast today. These reports suggest that the oncoming cold front will be one of…

Coconuts: Cape Town entrepreneurs feud on Facebook after ‘blatant’ foul play

We’ve been giving avocados stick this month on Memeburn, but today, we’re looking at two coconut-orientated Cape Town startups locked in a social and…

5 ways brands can avoid having their ‘authentic’ marketing backfire

Marketing and authenticity seem like strange bedfellows. The whole purpose behind marketing is to capture people’s attention and then persuade them to buy a…

3 key steps when conducting an online brand reputation audit

The way businesses approach marketing has seen a lot of shift in recent years. Internet has made it possible for new brands to market…

5 companies that will help you automate SEO-related processes in 2016

Although factors such as keyword distribution, domain age and URL structure still play a critical role in SEO, they are not really enough to…

Be like Netflix: 3 ways to spark creativity within your brand

Creative branding used to mean clever ads and witty catchphrases, but content alone isn’t enough in 2016. Creativity today is all about disruption, attacking…

5 digital trends driving business growth

Keeping up with the latest digital trends is increasingly important as businesses fight to maintain competitive advantage and ensure strategic objectives are met. The…

Wow customers at the post box: how to entice them to buy

The Internet is where almost everybody lives in this new millennium. It is where we hang out with our friends (social media), do our…

Digital marketing is totally mainstream right now

Attention digital marketing hipsters, it’s time to put away your ugly sweaters, over-sized glasses, and latte art kits because digital marketing is now totally…

The 5 things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it…

Digital summits and the slow growth of the South African industry

Attending digital summits is always an interesting experience. This is where the who ’s who of the digital marketing sphere gather and where industry…

Marketing in Africa: a fresh set of insights from Ogilvy & Mather

Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this…

This selfie booth turns you into a hologram

Massively popular as selfies currently are, there’s no getting around the fact that there’s a limited amount you can actually do with them. Enter…

News24 falls for fake Malema Twitter account

This is awkward. News24, South Africa’s largest online publisher, has quoted a Julius Malema spoof account as coming from the EFF leader himself. The…

5 brands using VR to create spectacular customer experiences

Virtual reality has been a sci-fi dream for decades, but recent technological advances have lifted it off the launchpad more quickly than many tech…

Put customers before technology when delving into big data

Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…

Online reputation management and digital marketing

Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is…

7 online streaming technologies which have improved our TV viewing experience

Technologies in online streaming have come a long way over the past few years. With the birth of Netflix, Amazon Prime and other popular…

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Netflix’s New South African Series Exposes the Dark Side of Fame

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel