Advertising and Media

5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

Is automation turning the proposal into a dying art?

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….

Online publication Quartz Africa launches in mission to cover the ‘next billion’

Renowned US publisher Quartz launches its second international chapter in Africa today, reiterating a ripple of international interest in the region which is said to…

Y&R CEO David Sable chats advertising’s next big markets, why ‘Dumb Ways to Die’ secretly sucked

For a guy at the top of an industry worth billions upon billions of dollars, David Sable doesn’t seem all that concerned with the…

Popular tech site ReCode bought by Vox Media conglomerate

The media landscape has been in flux for quite a while now, with digital eating into print publishers’ business models and more global audiences…

Global online video ads seeing double digits, to grow over $13b this year

The moving pictures on the newspapers in Harry Potter make it all seem so magical, but they’re not much different from the animations on…

6 things adland needs to know about SA’s smartphone space

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many realise. Here’s how to position your brand at the forefront of the…

Super Bowl 48: Beckham gets naked, Microsoft inspires

Super Bowl. Let’s face it, everyone in the United States and the world pretty much spends the whole of January waiting for the first…

5 lessons 21st century agencies can learn from David Ogilvy

Two things happened in the ad industry in the last few months that would have seen advertising legend David Ogilvy spinning in his grave….

Paper: a media display technology without equal

If paper were announced today, as an alternative technology to digital screens, its tech specs would be madly impressive. Paper is a media technology…

Print actually trumps digital in the attention economy: here’s how

There are few good things to say about printed media these days. It’s wasteful, inefficient, static, expensive to create and distribute. That’s why it’s…

Old Spice aims for viral return with series of awfully amazing prank sites

Did your friend just send you a strange link to a website which sells push up muscle shirts? Or perhaps one for leather sheets?…

Video fast gaining ground as mobile adspend set to hit $41.9bn by 2017

Mobile may still be one of the poorer members of the digital advertising family (which is worth over US$100-billion), but it’s set to experience…

4 steps to uncovering the personas behind your brand

Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…

Indian giant Micromax just launched a phone that pays you to watch ads

In a trendsetting move, Indian mobile device maker Micromax has launched its new Canvas Mad A94 model, which comes equipped with what it calls…

5 things you need to know about the cost of not doing website maintenance

Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to…

Here’s why real brand innovation is about participation and storytelling

The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…

Disruptions, doubts and hold-ups: state of the native advertising nation

Native advertising is the latest disrupter on the online advertising scene, and could translate into big bucks for companies and publishers alike. At first…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel