Epson has announced international music icon and philanthropist Shakira as the new face of its ‘Imagine New Possibilities’ campaign across Africa, the Middle East,…
Be ready to respond: how brands can stay relevant in the age of immediacy
I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…
4 top ways to make use of digital signage in your retail space
In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article)….
5 reasons why email is still a great B2B marketing tool
The glory days of outbound marketing are slowly drawing to a close, and are being replaced with a new form of marketing called inbound…
In advertising, great work is not enough to succeed
There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…
