The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
In advertising, great work is not enough to succeed
There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…
Embracing the age of the customer: where content and commerce come together
According to an Accenture Industry report, 68% of Millennials (those born between 1980 and 2000) demand an integrated, seamless online experience, regardless of the…
Are all QR codes created equal?
The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…
Personalisation should always be the number one goal in all your digital marketing efforts
In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…
