Advertising and Media

Why understanding high impact brand stories is vital to getting online influence right

If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim,…

People: the real power behind Gangnam Style, Harlem Shake’s viral successes

Offering space in exchange for payment has become the tried and tested technique of monetising online properties. And rightly so; the number of eyeballs…

3 ways to avoid making horrible digital marketing mistakes

Are you overwhelmed by all the confusing terms related to digital marketing such as search engine optimisation (SEO), pay per click (PPC), social media…

Retail and the Internet of Things: addressing the elephants in the room [Pt 1 of 2]

By now, anyone with an eye on retail has probably come across one version or another of the cornucopic marketing opportunities presented by the…

Discover Digital VoD service acquires sports content, looks to make internet TV big in SA

Discover Digital is a digital entertainment business planning to launch an alternative Video-on-Demand (VoD) TV service in South Africa later this year. This recent…

Will the real content marketing specialists please stand up?

A few years ago I was having a chat with a close family friend, who also happens to run one of the world’s leading…

Popcorn Time: what the ‘Netflix you always wanted’ taught us about ourselves

I think it is pretty safe to say that we have all done it. We have succumbed to the peer pressure of the masses…

Does Denny’s have the ultimate recipe for online marketing success?

Denny’s is America’s breakfast diner of choice. But it also seems to have got the recipe right (excuse the pun) when it comes to…

How Google moved the online advertising goalposts

The power of digital marketing over its more traditional offline brethren such as TV and Radio has been the measurability of the medium: advertisers…

Nando’s delivers final word in ad battle with Santam

The advertising battle between Nando’s and Santam has been one of the more entertaining ones in recent history. And just when you thought it…

Linked Content Coalition — The answer to online copyright law woes?

SOPA/PIPA/CISPA/ACTA. Intellectual property (IP) and copyright laws are hot right now, but none of the proposed laws are sticking. Why? What should be exercises…

Engage: Google’s latest move to help small businesses help themselves

This week the Google Africa team came to Cape Town with their Google Engage for Agencies program. Google Engage is designed to empower eMarketing…

7 of the dirtiest tricks SEO agencies can pull

We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that…

When did tech journalism become about scooping product specs?

Why has tech reporting become such tedious product journalism? Why are reporters trying to scoop each other on news that is essentially a spec…

See if you can spot who Nando’s is ripping off with its new campaign

Nando’s is renowned for tilting its sword at everyone from dictators, to politicians, and young pretenders. This time it’s taken a stab at an…

Great lessons on amazement, interactive shopping, products and people

There was a lot of information floating around the recent PSFK Conference in New York and it took some time to digest the insight…

Online music licensing: The good, the bad and the ugly

Rumour has it that Spotify is looking around for yet another huge round of investment, one that would take the company’s valuation from around…

Oooh, Julian Assange’s TV show is on the horizon

This was inevitable, in fact I am a little surprised it took this long. Wikileaks infamous leader will be coming to a small screen…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China