Built for South African lifestyles OPPO has officially launched the A6 Pro 5G in South Africa, bringing a combination of power, durability, and sleek…
Twitter is not a strategy: why digital marketing should be all about the customer
Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…
Why empathy matters for your marketing strategy
Decoding the intricate consumer mindset is something marketers have been trying to do for years. But to crack this complex puzzle, they need to…
Now, more than ever, content is king in the digital space
There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just…
Does the country you live in determine how you use your mobile? [Infographic]
It’s almost become cliche to say that we live in a mobile world. The thing about cliches though is that they often have more…
