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There is a surge of transportation mobile apps kicking off in South Africa using technologies such as GPS and mobile data to connect potential passengers with available cab drivers. While transportation might be one of South Africa’s many issues, one that is more hungry for change is the disconnect between citizens and authorities when it comes to crime. In comes SPOTTM -- a crowdsourcing mobile application to help fight and inform people about crime in real-time.SPOTTM allows victims of crime, ...
Every now and again a startup comes along that is doing something really great -- a fledgling business both exciting and promising, and yet, it seems to be having a really hard time at making people understand the value of its product.In TargetingMantra's case, it might have something to do with its elevator pitch. The startup from Gurgaon, India, bills itself as a "one-stop solution for personalisation, targeting, and big data analytics needs of online businesses."Read more on Ventureburn.
The global video game market was valued at US$65-billion in 2011, US$79 billion in 2012, and is expected to reach US$93 billion this year. As an industry, gaming is simply booming, holding some of the hottest intellectual properties (read: GTA 5) in entertainment right now.However, as a gamer, and specifically as a gamer in South Africa, having gaming as your hobby is an expensive outing -- the latest console titles clock in at around US$70, never mind the price ...
MEF, the global community for mobile content and commerce, recently held a conference in Silicon Valley that focused on innovation, monetisation and growth. At the heart of the tech universe, emerging market entrepreneurs connected and networked hoping to soak up some of the success secrets this place holds.For tech entrepreneurs Silicon Valley is hallowed ground. It's where you come to pay homage to great companies, tech giants started from harebrained ideas. This is the home of Google, Yahoo, eBay, ...
We have been working on getting you up to date with the different startup ecosystems in Africa. We began this with South Africa and then moved on to East Africa. People have been asking us about other parts of Africa, such as the West and if we could put together a comprehensive guide for that region as well.We have heard you and done as you have asked, this time putting our focus on West Africa.As an entrepreneur, trying to make ...
The instant you put a .com next to your company name, your business is open to the entire world. Hell, any domain would do. Why is a global product and marketing strategy becoming more relevant and crucial for startups today?The one argument is that startups should go global because the markets are larger, the customers make decisions faster and they are less price sensitive than the those in emerging markets. Plus having access to the internet not only ...
At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.The way he described it was as if diversity would lead to the proverbial pot of gold at the end of the rainbow. I was a little sceptical to say the least. I ...
If there’s one thing you could argue is more important than your startup’s brand it’s your personal brand as a founder and entrepreneur. This is the brand that will transcend whatever companies you start or work for, and will be with you until the end of your career. Establishing your personal brand is hard work though, because it doesn’t start tomorrow, it started yesterday, and it’s an ongoing process.So what’s the right way to go about it? How do you ...
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential buyers. It’s called catching the eye –- and it’s a fine art.In many ways, marketing is in our DNA. To achieve success as a startup one must learn to attract positive attention. It’s survival of the fittest in the startup jungle. Only those willing to evolve will achieve long-term prosperity.Read more on Ventureburn.
Failure is the taboo, unacknowledged elephant in every organisation-especially in larger companies. When organisations don’t allow their employees to fail, they are paying lip service to innovation. It really is that simple.Innovation is essentially risk taking and success cannot be guaranteed. Innovation cannot happen without failure. Look at Thomas Edison, he failed 1 093 times before developing his version of the light bulb. Would your company have let someone fail so often? Probably not.Read more on Ventureburn.
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