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  • 4 hot tips for getting your social media campaign off the ground

    Do you have a social media strategy that isn't producing any positive results and ROI? Do you understand what you want to achieve with your campaign? Do you know how social media can support any other initiatives you have to get your name out there? With any form of digital campaign, it is important that you define your objectives, goals, targets, and strategy before you start with your campaign. The reason you have to define your goals with social media is that if you don't have any goals, you might be wasting a lot of time and effort on something...

  • 8 Olympic moments caught on YouTube that’ll make you wince

    The Olympic Games are supposed to represent humanity at its best. The athletes competing are meant to be the pinnacle of physical and mental achievement. Even at our best though we're still only human. That means that things can still go wrong. Even Olympic athletes are capable of bending, breaking, and crashing spectacularly. In anticipation of the latest edition of the Olympiad, which kicks off on Friday in London, we've assembled a collection of videos that remind us just how fallible the athletes competing over the two weeks of the games really are. Also, if the events going down...

  • 5 cooking apps that’ll turn you into a Masterchef

    I’ll start this article off with some complete honesty: besides toasted sandwiches and the occasional omelette here and there, I’m not much of cook. Sure, I can braai (South African term for BBQ) with the best of them, but when it comes to the kitchen, I am absolutely hopeless. I’ve always had some sort of interest in getting into cooking, but because my lovely wife is such a good cook (and is scared of contracting something fatal from my undercooked attempts), I’ve never really tried my hand at it. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Facebook rolls out new features, beefing up Pages offering

    Facebook seems seriously determined to boost its Pages offering. The social network today announced a raft of new features for the tool. Having already begun offering admin roles and scheduled posts, the social network is now rolling unpublished page posts and Page admin permissions. According to Facebook, unpublished Page posts were developed because admins frequently want to create Page posts that they can sponsor: However, these Page posts usually contain information that are relevant to only a segment of the Pages's audience, e.g., 50% off all women shoes in all the bay area stores. Moreover, these stories don't contain information...

  • Indian mobile operator reckons Google, Facebook should share profits

    The issue of Net neutrality has reared its ugly head, this time in India. Mobile operator Bharti Airtel reckons that web-based companies should pay for using its infrastructure. In an interview with the Hindu Business Line, company executive Jagbir Singh said that the situation was unfair, saying that nearly all the data costs fell to the mobile companies: Today, Google, Yahoo! and others are enjoying at the cost of network operator. We are the ones investing in setting up data pipes and they make the money. There is interconnection for voice then why not for data. Network is capital-intensive, we have...

  • Amazon offers to pay for employees’ studies — even if they leave after

    Wow. This is Big. Amazon founder and CEO Jeff Bezos today took over the company's front page to announce that it would be paying for some its employees to study in high-demand fields. According to Bezos, the online giant will pay up to 95% of the cost of courses such as aircraft mechanics, computer-aided design, machine tool technologies, medical lab technologies, and nursing for its fulfilment centre employees. These are the people working in the massive warehouses where the company's products are shipped and stored, some of whom are only brought on as relief workers during the busy holiday...

  • Chappies uses crowdsourcing to gather the latest ‘Did you knows’

    Everyone is reinventing themselves in the social era. Even popular budget bubblegum maker Chappies has decided to join the revolution. The gum-maker's wrappers are popular for their quirky "Did you know" fun facts meant to entertain chewers as they enjoy their gum. The company has decided to launch a new crowdsourcing campaign that allows lovers of Chappies to contribute the latest set of "Did you knows" through its website and Facebook page. Throughout July, users have been posting facts on the Chappies Facebook page. "If yours is one of the best, it’ll be printed on millions of wrappers and become...

  • Twitter to curate Olympic Games

    Worried you'll miss out on all those magical Olympic moments while you're at work? Relax, Twitter claims it's got your back. The social network will be acting as a sort of commentator for the forthcoming London games, set to officially kick off this Friday. Under a deal, formed in partnership with US broadcaster NBC, the social network will curate “millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities”. According to the Wall Street Journal, the messages will appear on a single page. NBC will reportedly attract viewers to the page “with on-air promotions and...

  • Sina Weibo copies Twitter, takes ‘sponsored tweets’ route

    This is interesting. Chinese social network Sina Weibo, which has over 350-million registered users, is taking a leaf out of Twitter's book when it comes to making money. The micro-blogging platform has introduced in-line advertising. On Twitter it's called sponsored tweets, and on Sina Weibo it goes by the name 'Weibo Tui Guang’. According to Tech in Asia, the social network's parent company Sina confirmed that it is using the ad placement product but hasn't put a timeline on an official launch. There are however a couple of brands involved the beta-testing of the product including BMW China and...

  • NFC payments set to go big in next few years

    NFC's been kicking around for a few years now -- Nokia’s 6131 was the first phone to come with it and launched all the way back in 2006 -- but it's never really fulfilled its potential as a payment mechanism. It seems, however, that the technology's time may finally have come. According to a new report from tech analysis company Juniper Research, NFC retail payments will exceed US$180-billion globally by 2017, more than a seven-fold increase over 2012. The company reckons the turning point for NFC came in 2011. This down to a number of factors, including the...

  • Is social media spend spent?

    Ask anyone in the know where companies should be spending their cash and 98% of the time the answer will be a resounding “on social media!”. But the reported marketing spend doesn’t seem to add up. In June of 2012 Advertising Age and Citigroup spoke with businesses in The United States and most of them have a maximum of 20% of their marketing budget devoted to social media advertising or maintenance. Hang on…. 20%; that can’t be right can it? Social media is heralded as one of the most critical forms of digital marketing today. Let’s dig a little deeper. ...

  • Social media: we’re not mad, just disappointed

    Social media held such promise. On these platforms, we could create and share content instantly. We could connect on unprecedented levels, entirely breaking down the conventional, lateral flow of information that once held sway. Micro-blogging platforms meant there was no longer a production hierarchy. Content was being made for people by other people, not just by men in suits with overly-gelled quaffs. It was going to be so amazing. But now, all we get is pictures of people we didn’t even like in high school, taken on their iPhone with their arm stretched out. Pictures of some guy you...

  • 4 tips for protecting your tech startup idea

    In this month’s Entrepreneur magazine, startup adviser and mentor Ed Hatton provides four tips for turning your idea for a tech startup into a business, without someone stealing it. To develop an idea, founders need to approach service providers and investors. This may require divulging your secret recipe. Unlike offline businesses or products that can be protected by patent laws, internet-based businesses require a different approach. #1 Deal with trustworthy suppliers Check references carefully before picking financiers and advertising agencies. Read more on Venturburn.com var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Why an Amazon smartphone makes complete sense

    You may have seen reports of an Amazon smartphone kicking around recently. Some people, like MarketWatch columnist Therese Poletti, think it's a terrible idea. I think they're wrong. Poletti's report that an Amazon smartphone is in the works and could be available by the end of this year is, by and large, not that much different to most you'll read online. One thing that comes through however is that she's not a fan of the strategy. Poletti quotes an analyst who shares her opinion: Colin Sebastian, an analyst at Robert W. Baird & Co., is an outlier on this topic, and doesn't...

  • Motorola Xoom 2: the anti-iPad

    As soon as the delivery man arrived in the ‘burn offices, I knew we were in for trouble. His demeanour suggested we were to be in possession of something dark and edgy for the next two weeks. We all stared as our hirsute Gearburn editor opened the package. He stared at it for a moment, looked around the room and walked slowly over to me. “Here you go Stu, you like tablets”, he said, in much the same tone as I imagine a judge might when condemning a man to death. Read more on Gearburn.com var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");