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  • 20 ads that went viral on YouTube

    Social media has changed the nature of advertising. Companies target consumers through Facebook, Twitter and YouTube. Going viral used to be an organic process, now it's part of a product's campaign goals from the start. Every now and then, though, an advert will completely surpass the expectations of the people behind it. The place where most of the videos are viewed, shared, commented on and viewed again is YouTube. With this in mind, Memebeurn decided to have a look at 20 of the most popular adverts on the video-sharing platform. Volkswagen: The Force (43 107 313 views) A perfect storm...

  • Were the Luddites onto something?

    Back in the early 1800s a group of disgruntled artisans based around Nottingham, in the UK, began a movement that opposed the new technology that was being introduced into England as the industrial revolution gained steam. The Luddites, as they were called, felt that the introduction of all of this new-fangled technology was ultimately going to increase productivity but that the requirement for human labour would diminish. The rich would get richer, through their use of machines, and the poor would get poorer as unemployment would grow. Of course, this view isn't exactly true. In fact, the industrial revolution actually...

  • Jimmy Kimmel makes kids cry in viral Halloween YouTube challenge

    US late-night talk-show host Jimmy Kimmel, on Halloween, issued a bold challenge to parents in the US: "Tell your kids you ate all their candy and post the reactions on YouTube". Whilst he, and the parents who took him up on the challenge, certainly must have known the reaction would be strong, that it would prove to be so funny was probably unexpected. For the average American kid, Halloween is possibly the most important nights of the year. It’s not the chance to dress in cute outfits that will have parents and adults "oohing and aahing" and snapping away "capturing memories"...

  • Groupon shares rise 46% in early trading

    After a tumultuous journey, Groupon Inc. is finally trading. Early reports from news agency Reuters say that shares in the group buying site rose 46% in "hectic early trading on Friday". This puts the shares at US$29.15 or 46% above the company's US$20 IPO price a few minutes after opening on the Nasdaq, says Reuters. This gives the company an US$18-billion valuation. According to the news agency: "The company on Thursday sold 35-million shares for US$20 each, raising US$700 million. It had filed with the U.S. Securities and Exchange Commission to sell 30 million shares for US$16 to US$18 each." According to The...

  • Four Twitter lessons Kim Kardashian could learn from Helen Zille

    Kim Kardashian’s now infamous divorce has dominated the Twittersphere this week. In fact, days after the announcement, the topic was still trending (her cuckolded ex-husband, Kris Humphries whom no one here had heard of until the wedding, was trending alongside his ex). Kardashian herself has contracted a serious case of denial which, when it comes to Twitter, could be fatal. Kardashian is usually a prolific Tweeter, keeping her followers entertained with her "pearls of wisdom". Then the divorce was announced, and all Kardashian could do was Tweet about her latest collection of handbags and Halloween outfits. In fact, she's...

  • Google to bring more ‘fresh’ results with new search algorithm

    Google announced a major adjustment to its search algorithm, which will impact 35% of web searches. The adjustment is designed to give current information a higher ranking. The internet-giant states that the nature of search can be compared to freshly baked cookies and is best when consumed fresh. "Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show...

  • Six ways to make your YouTube channel competitive

    Media evolution is often driven by technology. YouTube is no exception. The video-sharing platform has around 3-billion views a day. The mobile version of the platform gets over 400-million views a day, or 13% of the platform's total views. Few of us, however, think about it as an avenue for making money. And if we do, we probably don’t think of it as something within the grasp of ordinary people. The truth is, YouTube empowers ordinary people to market themselves in extraordinary ways. Ayite Gaba, a Google Business Development Associate who specialises in YouTube marketing, points out two incredibly...

  • Google rumoured to get into ‘triple play’ communication with pay TV

    Google is rumoured to be considering a move into the pay television business, a move that would expand the internet giant's reach into the profitable world of television, reports the Wall Street Journal. The search monolith has already announced plans to build a fiber-optic high-speed internet service in Kansas City, and according to the Journal, Google might now also be considering ways to expand that into pay video and telephone services. A move like this would put Google in direct competition with pay television companies and phone companies that have expanded into what is referred to as "triple...

  • Samsung Galaxy Note launches in South Africa

    The Samsung Note has been officially unveiled across the world and in South Africa. George Ferreira, Head of Mobile, for Samsung launched the Galaxy Note calling it “a new product category which fits between tablet and smartphone”. The Samsung Galaxy Note is a behemoth of a smartphone, 5.3 inches of HD Super AMOLED screen which is begging to be explored. The 1.4GHZ dual core processor ensures that the Note is the fastest mobile phone in the world. 21MBS HSDPA support delivers lightening fast internet and the 8MP camera provides pixel perfect shots. Samsung is proud of features such as the embedded...

  • Jawbone launches UP, the wearable health monitor

    Jawbone, creator of some of the damn finest Bluetooth headsets in existence has launched “UP”, a wearable gadget for Apple devices which monitors basic health. UP is a wristband, embedded with electronics which tracks activity, sleeping and eating patterns. Hosain Rahman, Jawbone CEO proudly presented the new gadget: “UP is Jawbone’s first step in giving people tools to become engaged as consumers of their own health. As the global health crisis mounted, we felt a strong sense of responsibility to see if we could leverage our resources and talents to make a difference”. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • ‘84% owner of Facebook’ ordered back to the US

    Paul Ceglia, who has been waging a legal war against Mark Zuckerberg from Ireland, has been ordered to return back to the US by a New York Court. Ceglia, who claims to be the rightful owner of an 84% stake in Facebook, has argued that he provided Zuckerberg with the seed money for a website called "The Face Book" or "The Page Book". Judge Leslie Foschio has now ordered Ceglia to return to the US to look for removable computer storage devices he claims are both no longer in his possession and integral to proving his case. Alternatively, Foschio ordered Ceglia...

  • It’s Nook versus Kindle with the newly-released Simple Touch

    The Barnes & Noble Nook is seemingly set to enter into an almighty throw down with the Amazon Kindle. It has now been discovered that Barnes & Noble will be announcing a new Nook, called the “Simple Touch”, a gadget which is seemingly in line with Kindle’s current line-up of cut-price eReaders. The Nook Simple Touch, priced at US$99 has “the world’s best reading screen and longest battery life” according to a leaked slide from Barnes & Noble, a US-based book retailer. Read more on Gearburn.com var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • 20 of the most (and least) connected words on LinkedIn

    I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got around to playing with it a little bit and found a few interesting things. First, I looked at the words in the title and summary of more than 40 000 randomly selected profiles and how they correlated with the number of connections those profiles have. I found that there are a handful of highly connected positions (unsurprisingly investors and recruiters) as well as under-connected titles (religion and healthcare). The infographic below shows the 20 most connected common words (and the 20...

  • The evolution of videogame advertising

    In the 80s and early parts of the 90s, commercials for videogames were few and far between. When you did see them, they looked something like this: Aside from the fact that it exuded 80s “radness”, for which there is no cure, the commercial itself was just disparaging of gamers. But that’s not really a surprise, ad agencies at the time were trying to sell a product to a demographic that they couldn’t relate to. Playing up the stereotype was a lazy approach, but it was also the typical approach at the time. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Start-up co-founders: 10 tips for choosing your significant other

    They say that starting a business with a partner is like a marriage. What they don't tell you is that if your marriage does really well it's like having a few hundred kids too. When things go wrong they can go really wrong, so here are ten tips for picking the right startup co-founder. Do not marry Lorena Bobbit The first and probably most obvious part of the selection process is to try avoid starting a tech company with a psychopath or someone who acts rashly and against the best interests of the people around them. You will...