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  • 4 types of people who are least likely to engage with your brand online

    Many Memeburn readers are considered "social media gurus", most often by themselves. A "social media guru" is kind of like being a spiritual guru, except instead of devoting your life to the quest for enlightenment, you devote it to trying to make big brands look good online. I am not making fun of these people, in fact I am one myself. I was recently ordained to official guru status by his holiness, Śri Sathya Dave Duarte after staring at the screen of my Macbook for seven days, until I had a godlike marketing awakening. My awakening was this: to...

  • The Sable Accelerator: A gateway into Silicon Valley for SA startups

    With the imminent launch of The Sable Accelerator, South African businesses look set to benefit from a new network of advisers and investors based in Silicon Valley and London that can help with international expansion. Founded by South Africans now living abroad, The Sable Accelerator is backed by angel investors, CEOs, directors and consultants from companies such as McCann Erickson, Grant Thornton, McKinsey and Hasso Plattner Ventures Africa. According to Tech Central, Vinny Lingham, founder of Yola and more recently Gyft -- check out Ventureburn’s exclusive peek at Gyft -- is also onboard as an investor. Read more at Ventureburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • What 6 members of the Digerati make of Google Fiber

    With the launch of Google Fiber, we think it's safe to say that never before has Kansas City Missouri seemed more of an attractive destination. With a gigabit network -- think 100 times faster than today's average broadband -- we're about to have a vicarious look into what the future holds for the rest of us, as about 500 000 people log onto Google's new network. While we wait to see if Google Fiber manages to upend the telecommunications and broadcasting industry with its cost saving DIY approach, we collected some opinions from the digerati. For more on Google Fibre check...

  • Sir Tim Berners-Lee’s epic Olympics ceremony tweet

    Proving that the internet is truly a part of great world events, father of the world wide web, Sir Tim Berners-Lee made an appearance at the opening ceremony of this year's Olympic Games in London. The man, known as the inventor of the web, also tweeted during his appearance. His tweet was displayed around the stadium, with the letters made up of 'pixel' squares set up alongside seats. With close to one-billion people watching, that's what we call a tweet with reach! This is for everyone #london2012 #oneweb #openingceremony @webfoundation @w3c— Tim Berners-Lee (@timberners_lee) July 27, 2012 Berners-Lee is currently working...

  • Nando’s reminds everyone they’re foreigners, then makes soup [Video]

    You may recall that fast food brand Nando's managed to get its anti-xenophobia advert banned on South African television recently because everyone from the national broadcaster to satellite service DStv deemed the advert to be offensive. Which, of course, is probably the best way to make sure that almost everyone with an internet connection went in search of the YouTube link. The advert, which has racked up more than half a million views, was part of its diversity initiative, which ran alongside an online-only campaign which encouraged citizens to volunteer to work at soup kitchens that Nando's would be...

  • Apple nabs Samsung, LG security provider for $356m

    This is interesting. Apple has just forked out US$365-million for security company AuthenTec Inc. In an 8-k filing the company says that it entered into an agreement with the Cupertino-based tech giant that gives Apple non-exclusive domain over its hardware, software, and patent portfolios. The company, which specialises in fingerprinting technology, also does work in secure networking, content and data protection. According to its Fact Sheet: AuthenTec’s award-winning smart fingerprint sensors provide multiple touch-powered features that extend beyond user authentication to include convenience, personalization and touch control. The Company’s TouchChip area fingerprint sensors and modules comply with government...

  • Instagram hits 80 million users, but loses access to part of Twitter API

    Instagram has been on a roll recently: it followed up its popular iPhone app with an Android version, agreed to sell itself to Facebook for US$1-billion and expanded its community to 80-million users. Wait, what? Yes, the team behind the photo sharing app recently announced that their community has grown to 80-million users who have shared almost four billion photos since the company started in late 2010. But if you hop along to the Apple App Store or Google Play today, don't be surprised if there is one less feature in your update than there was in the previous...

  • Google’s Olympic doodle is kind of disappointing

    Google's done some pretty epic doodles in the past. The one it's done for the 2012 Olympic Games is not one of them. We were really hopeful when we saw the picture on the Google home page. A load of cutesy looking Olympians with the Google letters arranged them, what would happen when the mouse hovered over them. Would they start enacting their perspective sports? Nope. All you get is a line of alt-text saying "London 2012 Opening Ceremony". Bear in mind that this is the company that gave us the Freddie Mercury doodle and the Moog Synthesiser one....

  • Facebook’s first earnings report exactly as expected, stock price falls anyway

    Well there's one for the books. The analysts were pretty much dead on the money when it came to Facebook's first earnings call as a publicly listed company. The social network pulled in US$1.18-billion with a profit of US$0.12 per share. Analysts were predicting US$1.15- billion, also at US$0.12 profit per share. If you were looking for any spectacular revelations from CEO and founder Mark Zuckerberg, sorry no luck. The message from the hoodied one was more or less the same as it's always been: Our goal is to help every person stay connected and every product they use...

  • Which global leaders are winning when it comes to Twitter?

    Twitter's important. Most of us get it, and it seems the vast majority of politicians do to. At least, they get that being on Twitter's important -- some of them just aren't sure what do once they're there. In fact, according to a study released today by PR company Burson-Marsteller, nearly two-thirds of the world's leaders are now on the 140 character-or-less social network. Bizarrely though, less than half follow their peers from around the globe. The company claims that the study, called Twiplomacy is the "first research of its kind, aimed at identifying to what extent world leaders...

  • It’s not just you — Google Talk is down

    No, it's not just your computer or your phone or your tablet -- it's everyone. Google has confirmed that its messaging service is offline, and that it's working on the problem. Visitors to its app status dashboard will be greeted by a comforting red dot, and the following message: We're aware of a problem with Google Talk affecting a majority of users. The affected users are able to access Google Talk, but are seeing error messages and/or other unexpected behavior. We will provide an update by 7/26/12 1:50 PM detailing when we expect to resolve the problem. Please note that...

  • Google now lets you search with handwriting

    This is very cool. Google search now recognises search queries via handwriting. The new service, officially announced today, allows you to hand write your searches on tablets and mobile phones. Here's how to get started: Go to Google.com in your mobile browser, tap on “Settings” at the bottom of the screen and enable “Handwrite.” Note that after you've saved the setting, you may need to refresh the homepage to see the feature. On tablets, the Search settings are available as an option behind the gear icon. Once that's done, tap the Handwrite icon on the bottom right corner of your...

  • Facebook rolls out Recommendations Bar, claims tripled click-through rates

    Looks like Facebook's taken a leaf out of Twitter's "search and discovery's where it's at" book. The world's largest social network today announced that it was rolling out a recommendations bar. The new social plug-in is aimed at helping people find articles based on what their friends like and share from your site. As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page. Recommendations are based on content that friends have explicitly liked and shared in your app or website. Facebook says the plug-in...

  • Why Google display advertising is like dating

    Ever wonder what makes display advertising work? Ever wonder what makes for the perfect date? Well you're in luck! Here are some of my tips and tricks to keep in mind when looking to win those moments that matter! Context/ Environment -- Even if your personality doesn't sparkle with rays of sunshine, with the right environment even you stand a chance at romance! Category -- Do you go for quaint dinner? Do you go for a playful day out? Your category will send out certain signals of affiliation and intent. Interest -- Sharing common interests is always a great...

  • 10 things you need to know about the way we use mobile phones

    The mobile phone is the future. It’s prosperity, hope, development and empowerment all rolled into one handy device with a camera and an FM radio. What we do with our cellphones matters, wherever you are. Given all of this, it was hardly surprising that the meeting room tech media were gathered to hear the latest results from the Mobility 2012 survey conducted by research company World Wide Worx and sponsored by financial giant First National Bank (FNB) was so crowded. Based on interviews with a nationally representative sample, the Mobility 2012 project consists of two reports, The Mobile Consumer...