As more and more of us realise the importance of developing an online strategy, an obvious question pops up: Where to start? And as with any business strategy processes, it's important to get a clear idea of where you are, where you want to go and how you intend getting there.Flourishing in this environment requires an adaptable, flexible and responsive strategy that continually monitors and measures reactions to campaigns outcomes in a manner that allows the brand team to ...

The use of mobile phones in providing health services is well documented. In countries like Kenya and South Africa, SMS reminders are used to remind Aids patients to take their medication. Other projects use mobile to educate people about malaria and help manage diabetes. That's all well and good, but a number of these projects are the preserve of NGOs, who are reliant on continual funding to keep going.As with any kind of public funding, there is a ...

Reviews for Amazon’s Kindle Fire tablet are trickling in. The US$200 “iPad Killer”, unveiled on 28 September,is seven inches of Android-powered goodness combined with a responsive multi-touch display. Here’s what a selection of the web’s most trusted sites have to say about the device:Engadget Tim Stevens praised the price of the Kindle Fire, calling it “an achievement at US$200“. He notes that while it is a perfectly useable tablet, the so-called “power users” will become frustrated with the Kindle Fire. The ...

On the heels of rumours that internet giant, Google, might be making a play for paid television -- Logitech has pulled the plug on Google TV set-top boxes. The manufacturer said that consumers just aren't ready for the device, which merges television and the internet."Google TV or the child of Google TV or the grandchild of Google TV will happen," said Guerrino De Luca, the chairman and acting chief executive of the Swiss computer peripherals maker.But it seems it just ...

Diaspora co-founder Ilya Zhitomirskiy has died at the age of 22. The cause of death is, as of yet, unknown.Local media reports indicated that the young technologist may have committed suicide. The coroner's office, however, said it would take several weeks to determine the precise cause of death.Along with Dan Grippi, Maxwell Salzberg and Raphael Sofaer, Zhitomirskiy created the open-source Facebook alternative as a response to the social networking giant's privacy changes in 2010.According to Mashable, the ...

Widespread internet adoption is crucial in allowing wired citizens to keep their governments in check when it comes to rights abuses. That’s according to Google chief Eric Schmidt.Speaking to business leaders at the Asia-Pacific Economic Cooperation (APEC) forum in Hawaii, Schmidt underlined how important the web is to keeping people informed about their governments."In nations and communities around the world, citizens are turning to online tools to keep their governments honest," adding that "Whistleblowing has never been so ...

The numerically pleasing date of 11/11/11 held the promise of the much anticipated multi-platform release Skyrim, the fifth title in theElder Scrolls series.Created by Bethesda Software, the same company behind Fallout 3 and Oblivion, Skyrim is the must-have title which RPG fans have been slavishly awaiting for.Between red-hot releases such as Modern Warfare 3, Batman Arkham Asylum and Battlefield 3,Skyrim looks as if it will make the most impact in the hearts and minds of gamers.

THIS COMPETITION IS NOW CLOSEDWant to up your business savvy? You can with Memeburn, University of Cape Town and GetSmarter, as we are giving away an online course valued at ZAR8200 to one deserving winner.The University of Cape Town (Law@Work) Start and Manage a Small business course, presented by GetSmarter, teaches existing and prospective business owners the practical skills needed to effectively run their own business from conceptualizing an idea through to day-to-day management and growth. This is a 9-week ...

When I was in Berlin recently, I spotted a T-shirt in a shop window. The slogan on it read: "I don't do Facebook or Twitter I have a life". Please, that's so 2009.The truth is that we live online and in so-called real life, at the same time, and this is the way it is going to be from now on. We have a digital self that we project out into the world via social media, and that self ...

The Uncharted series is Naughty Dog’s pride and joy for good reason; it is both a technological achievement as well as a fine gaming experience. So does the third in the series improve on its predecessors, and does advanced game technology translate into enhanced gaming pleasure?Emotional Story Nathan Drake: adventurer, explorer, wise-ass. When we last saw him, he was walking off into the sunset after having found the tree of life and getting the gal. Welcome to Uncharted -- a mix ...