News, YouTube

Brandcast: Google’s bid to help brands target YouTube audiences

YouTube Brandcast YouTube has stealthy launched Brandcast, a new site that gives brands insight on the best ways to reach their audience through the video sharing platform. The launch comes on the heels of Google's announcement of an ad sponsorship model for brands which will help them target their audience through specific packages. These packages will relate to original content shared on YouTube. Google seems to be working hard to make it easier for brands to find the right fit for them on ...

General Tech

Women in tech: Leading the geek world one stiletto at a time

Women in tech It seems no matter how much society evolves, women are always left just that little bit behind. No, this is not an article about gender equality -- this is a tech site for crying out loud. As Google's Marissa Mayer recently wrote about IBM CEO Virginia Rometty for her inclusion in TIME magazine's 100 most influential people of 2012, "women in the workplace and women in technology will be key drivers of global competitiveness and innovation in the future." Interestingly, ...

Mobile

Are smartphones encouraging self-diagnosis?

I'm going to start this post with a little disclaimer to save my own ass: if you're ill, go see a doctor. Of course, sometimes we all have little aches and pains that we don't want to bother our hard-working GPs with, and the temptation to get on the net and start Googling the answer is just too great. In fact, even when I do plan to a see a doctor, I don't think I've ever not Googled first -- just to ...

Apple, Google, Microsoft

Digital wars: Apple, Google, Microsoft [Infographic]

Digital Wars I've been listening to Charles Arthur every Tuesday on the Guardian pod-cast, Tech weekly, for the past year. Arthur would mention his upcoming book whenever the tech giants of Apple, Google or Microsoft were pitched against each other in the news. Hearing Arthur in my car once a week makes me feel like I know the dude, so when he announced that his book had just been published I downloaded a copy for Kindle. The book got me thinking in ...

Gearburn

App of the Week – Drafts

A while back, I wrote a piece on one of my favorite and most frequently used apps, Phraseology, developed by the guys over at Agile Tortoise. This week I take a look at its latest creation, the aptly titled quick launch note taking and text prepping app, Drafts. So as I am not (yet) a full-time writer, I can unfortunately not spend as much time on my craft as I would like to. This means that I can only devote small ...

Future Trends, Startups

Google’s Page and Schmidt backing asteroid mining startup

planetary_resources Wired is reporting that a group of intrepid billionaires will soon announce their new venture called Planetary Resources, Inc, “which plans to send swarms of robots to space to scout asteroids for precious metals and set up mines to bring resources back to Earth." Nope, this is not a movie, this is actually happening. “The resources of Earth pale in comparison to the wealth of the solar system," Eric Anderson who founded the commercial space tourism company Space Adventures, told Wired. Anderson ...

Advertising & Marketing, Social media

The sarcasm machine: Measuring sentiment in social media mentions

Social Media At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social Engagement Reporting (SER) in order for site owners to measure the impact of social media mentions in and outside of the website, as well as “real-time” which allowed users to see what was happening on their site at that exact moment. The real glitch, however, was how we expected computers to accurately report on social media metrics ...

Humour

Chicken? Santam hits back at Nando’s [Update]

About a week ago Nando's, in its usual cheeky way, ripped off a Santam ad, the one that features famed thespian Ben Kingsley. The fast-food outlet's ad satirised the tone and setting of Santam's original ad. But Santam is not upset. Quite the contrary -- the group is flattered. So in the spirit of fun Santam decided two could play that game. The financial services provider released its own ad that challenges the fast-food outlet to donate to a charity chosen ...

Social networking

Is BranchOut the new LinkedIn?

branchout social networking app for facebook To date, LinkedIn has been the social network of choice for business professionals. According to Socialbakers, there are 1 575 842 registered LinkedIn users in South Africa. If you compare this with the 4 745 920 registered Facebook users in South Africa, should LinkedIn take the new kid on the block, BranchOut, seriously? BranchOut is a Facebook app which enables users to present their résumé (current job, work history, summary, specialities and endorsements) and form connections with Facebook users, using name or company as search criteria. In addition, you may also request introductions through existing connections. Neal Schaffer of Windmill Networking wrote an article recently where he describes BranchOut as ...

Google

Google Drive: Official, launches with 5GB free storage

google_drive Google Drive. After six years of rumours, it’s finally here. The details that recently leaked out are true. The first 5GB is free. If you want more, you can upgrade to 25GB for US$2.49/month, 100GB for $4.99/month or even 1TB for $49.99/month -- your move Dropbox. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB. Google Drive will permeate most of Google’s services and is "built to work seamlessly with your overall Google experience". ...

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