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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • 3 Ways brands can fail every day on Facebook

    Consumers today expect brands to be active online -- and that doesn’t just mean placing pointless banner ads. Does anyone still do that by the way? No. consumers expect your brand to be engaging and interactive. they expect you to have a facebook page with regular updates. Anything older than a week is shameful. They expect you to tweet regularly about interesting and newsworthy content. Tweets like "I posted XYZ in album ABC" just don’t cut it. Personally, if I come across a brand that isn't on facebook it raises an eyebrow. Also brands who are obviously pushing products...

  • Facebook to reach one billion users thanks to emerging markets

    Facebook is set to reach one billion users by August 2012 thanks to emerging markets according to digital marketing firm iCrossing. The firm, made its projection based on the social networking juggernaut's recent growth. "Using a process of linear regression on the data from the end of 2008 onwards we expect Facebook to hit a billion active users around August 2012. Looking at the data from 2006-mid 2008 it looks like Facebook was growing at an exponential rate, however more recent data suggests it’s growing in a linear fashion," says the firm. Facebook currently has more than 800-million users, of...

  • 5 Solar gadgets at CES

    Not so long ago, your choice when it came to solar-powered gadgets was pretty much limited to calculators and seriously expensive wrist watches. Here at the Consumer Electronics Show in Las Vegas, however, there’s a plethora of solar gadgets on offer. Here are a few that Gearburn came across. Solar lighted cover for Kindle The Kindle’s e-ink technology is great for your eyes, but it’s not so hot if you want to read at night without turning on a light (to avoid disturbing the person sharing a room with you, for instance). This product, from a company called SolarFocus, claims to...

  • Zeebox and BSkyB combine to create social TV

    TV and social media. The perfect combination? British Sky Broadcasting and startup Zeebox would like to think so. While Zeebox launched last year October as part of an iPad, iPhone and web app, BskyB has now taken a 10% equity stake to further cement the importance social TV. The Zeebox service mixes tweets and status updates, plus a “living” TV guide to show users who is watching what. An undisclosed sum The service was launched by those behind the BBC iPlayer and has already enticed over 250 000 users into its digital grasp. BSkyB bought into Zeebox for “an undisclosed” sum, rumoured to...

  • Freelancer.com outlines best jobs of 2011

    The 50 fastest-growing online job categories for the fourth-quarter of 2011 were recently announced by Freelancer.com. Known as the "Fast 50", this current list of jobs highlights the best and brightest positions in the online industry. 114 000 jobs were posted in the third quarter of 2011. By the fourth quarter, over 134 820 were posted, according to Freelancer.com. Trending fourth-quarter jobs in 2011 SEO content writers jobs were destroyed by the Google Panda update (which effectively "rewrote" the rules for content writers). By late 2011 content writing made a comeback, but AdSense jobs plunged by 21%. Android jobs rode on a wave...

  • Ericsson CEO says networked society will connect ‘everyone, everywhere’

    The growing pace of connectivity is going to fundamentally change the way we function as individuals, businesses and humanity as a whole. So much so that we're all going to be part of something called the networked society. That was the message behind Ericsson CEO Hans Vestburg's keynote speech at the Consumer Electronics Show in Las Vegas. Ericsson is a company with a long history. Its vision in the 135 years since its founding has been to connect the world. Hardly surprising seeing as “Communication is a basic human need” was the mantra of its founder Lars Magnus...

  • Google’s personalised search: Your world…or is it?

    Google+ continued to defy its critics by growing 55% in the US in December compared to November according to Experian Hitwise. It’s no wonder the social network is growing at such a rate, considering that during the holidays all sorts of new Android devices landed with Google+ preloaded. Users were asked, upon switching on their phones, if they wanted to link or create a Google+ account and this links nicely with the idea that Google+ is about knowing your identity and being able to give users customised results. Yesterday, Google announced that it is incorporating Google+ data into its...

  • CES 2012: Escort lets you avoid fines using the cloud

    Memeburn recently wrote about Ford's vision for a future in which cars have permanent cloud connectivity. Today at the Consumer Electronics Show in Las Vegas we learned that real time cloud connectivity in your car isn't some distant vision of the future. It's here now and ready to go. At least that's according to John Larson, president and CEO of Escort, a company that produces peripheral devices for your car. One of the company's flagship products is called Escort Live, and is designed to protect you from the curse of drivers everywhere: traffic fines. It does this by letting you...

  • The disruptive power of social media on US foreign policy

    Following Barack Obama’s successful 2008 election campaign which relied heavily on social media, it’s hardly surprising that Obama and social media are practically synonymous in the world of politics. What's less known though is the prominent role social media, under the guidance of Foreign Secretary Hillary Clinton, has played in his Presidency’s foreign policy. Memeburn, along with other international media, was afforded the chance to hear Washington’s thoughts on social media and foreign policy, via a virtual press conference conducted by the US State Department. As part of the State Department’s "21st Century Statecraft month," Alec Ross, Clinton’s Senior Advisor for...

  • Shades of Jane Austen’s Emma: The art of the Facebook photo pose

    This piece was inspired by the Facebook Profile of a beautiful and rich young lady for whom, in order to protect her privacy, I have chosen the pseudonym of EmmaFB (After the title character in Jane Austen's Emma). When I first started investigating her Facebook, there were 468 tagged pictures of her. A few months later, she was tagged in 317 photos. She had untagged herself or deleted (if the photographs were in her own albums) over 100 pictures of herself in that time period. Roland Barthes, the famous linguist, semiotician and photo connoisseur, writes extensively on the moment...

  • 5 Ways Ford is integrating tech into its future vision

    Ford is best known as the manufacturer of some of the most iconic cars in history, from the Model T to the Mustang. While it’s still business as usual for the Dearborn, Michigan-based motoring giant, the increasing pace of technological convergance means that it is no longer possible just to be a car manufacturer. Therefore, Ford now claims that it is looking to increase its presence in the tech space. Here Memeburn explores five ways it is doing this. 1. Wireless connectivity Ford is serious about wireless leading the way when it comes to connectivity in its vehicles. “Last...

  • Twitter calls Google’s update ‘bad for the internet’

    Twitter has slammed Google's latest search update, which includes a fair amount of social features. The microblogging platform, which partnered with Google until 2011, released a statement expressing "concern" over the fact that the new update will make it harder "for people, publishers, news organizations and Twitter users" to find information on its network. Google introduced its latest search update on Tuesday, which it calls a more "personalised" form of search. In addition to providing normal search results, the new update also pushes Google+ content on the first page of search results. The search giant claims to be transforming...

  • The other Silicon Valleys [Infographic]

    Silicon Valley is the tech epicentre, where venture capital firms churn out the “next big thing”. eBay, Google, Adobe, Apple, Hewlett-Packard and SanDisk all call Silicon Valley home. But is the USA, specifically California, the only region capable of being the home of tech? Globally, tech hotspots have begun to converge in Latin America, Africa, Asia and Europe. In this infographic, care of Gist.com, you can see which countries have the potential to become the next Silicon Valley, what their best attributes are, and how they contribute to the global tech economy. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Intel announces smartphone play at CES

    Intel is probably best known for its pc and laptop processors, but the tech giant announced that it is making a play in the smartphone market here at the renowned Consumer Electronics Show (CES) in Las Vegas. Intel announced that its chips will first be available in the Lenovo K800 smartphone. As with most things in life, however, there is a catch. The phones will only be available in China. Well, at first anyway. At the launch event, Liu Jun, senior vice president of Lenovo joined Intel’s CEO Paul Otellini on stage to reveal exactly what we can expect...

  • Getting to grips with patents [Infographic]

    Patent wars dominated tech news in 2011. One in particular, between Samsung and Apple spanned the globe and with suits and countersuits in the US, South Korea, Australia and a number of nations throughout Europe. Things don't look like they'll be much different in 2012. Patents came about with best of intentions: rewarding and protecting ingenuity, but can they actually do more harm than good? A large part of the battle between Apple and Samsung arose from the fact that the latter was responsible for manufacturing a number of the former’s products. Add in other outsourcing partners in the manufacturing...