Video

YouTube goes wild for new ‘Avengers’ trailer [Video]

You know the online buzz around a movie is pretty substantial when its trailer leaves YouTube’s view counter unable to keep up. The second trailer for comic-book based action flick Avengers Assemble has done precisely that in the few hours since being uploaded to the world’s most popular video-sharing platform. More usefully, the like button on the video had been hit over 7 000 times at the time of writing. The film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, ...

Apple, News

Apple hits $500bn market valuation as stock continues soaring

illuminated apple Apple’s stock market valuation rocketed past the US$500-billion mark in the wake of news that the Cupertino-based tech giant would be unveiling the iPad 3 on 7 March. Stock in the Cupertino-based tech giant has been on a continual growth trajectory ever since it announced stellar first quarter results. In fact the price of an individual share in the company recently went past the US$500 mark. This effectively meant that it was cheaper to buy an iPad 2 off the shelf ...

Video

TED presents 10 ‘Ads Worth Spreading’ [Videos]

The TED conference series is all about ideas an innovation. But when most of us think about the kind of innovation TED preaches, we tend to focus on the three areas that comprise its name: Technology, Engineering and Design. What we tend not to think about is advertising. TED wanted to change all that with an initiative called “Ads Worth Spreading”. The organisation claims that the idea behind the initiative “is to find ads that communicate ideas with consumers ...

News

Orange threatens to leave emerging markets

Mobile operating giant Orange has threatened to pull out of emerging markets if it does not meet two important targets. Orange's Executive Vice President for Africa, Middle East and Asia Marc Rennard said that the company would have to increase its revenue from €3.4-billion (US$4.5-billion) today to €7-billion (US$9-billion) by 2015 and become the number one or two operator in each emerging market to consider staying. The announcement comes in the wake of news that the operator would be offering ...

Advertising & Marketing, Social media

Why Facebook’s revenue growth is dwindling

Facebook There may be a ton of competition in the social platform market at the moment with new entrants Google + and Pinterest making some serious waves; not to mention the likes of Twitter and old stalwart LinkedIn still going from strength to strength. None of this, however, seems to be hurting Facebook ad revenue growth too much. In the United States; 6.5% of all advertising revenue will be earmarked for Facebook. That means that Facebook’s ad revenue in the United States alone ...

Design

6 Pinterest-inspired website designs

Pinspire Pinterest seems to be the latest social network to hit the big time, and its design has been heralded as an example of the layout which will grace many future web pages. Some designers cite a J-Query plug-in called Masonry as the source of the layout style which groups images together likes bricks in a wall and has been replicated on many websites. While you could argue the line between inspiration and duplication is barely noticeable in some of these examples, there ...

News

Facebook rolls out new brand pages, includes Timeline

Facebook Pages Timeline was big news when it landed on all our individual profiles, even if it took a long time to roll out to everyone. Thing is, brands with Facebook pages have been waiting even longer. Their wait ends today. Brands can upgrade their pages include Timeline immediately, although they do have the option to curate their timelines for 30 days before having to do so. The social network claims that the new Facebook Pages “help businesses, organisations and brands share ...

Google

Eric Schmidt offers his vision of the future

Eric Schmidt Google's chairman Eric Schmidt took the stage at the Mobile World Congress in Barcelona to talk about the role of technology in the "world we live in today" and how it will shape the societies of the future. Schmidt, for example, noted that the number of people who use smartphones is still very small, but "think how amazing the web is today with just 2-billion people" and what will happen when another 5-billion get online. The future according to Eric Schmidt In ...

Africa, Innovation

Fabrication and manufacturing: The future of African hardware innovation

Manufacturing Across Africa there is a vibrant culture of people creating things. Hardware products. It’s rarely glamorous as our inventors and micro-entrepreneurs innovate on products due to necessity -- there simply aren’t enough jobs and they need to feed their families. Regardless of the reasons why they do it, what this has created is a culture of innovation. When you have a problem in Africa, there isn’t another option, you either improvise, adapt and overcome, or you die. You don’t give up, you ...

Advertising & Marketing

Email or automated software: Which is best for getting your business out there?

For Joe Public, trying to determine the best service to successfully promote his small business, taking a highly detailed look at the different capabilities of specialised marketing software applications and choosing between them can be difficult. So what is he to do? There are two main roads to take: either one opts for email marketing software or marketing automation software, though many people mistakenly think that these terms are interchangeable or are just fancy ways of describing the same thing. As ...

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