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  • YouTube goes wild for new ‘Avengers’ trailer [Video]

    You know the online buzz around a movie is pretty substantial when its trailer leaves YouTube’s view counter unable to keep up. The second trailer for comic-book based action flick Avengers Assemble has done precisely that in the few hours since being uploaded to the world’s most popular video-sharing platform. More usefully, the like button on the video had been hit over 7 000 times at the time of writing. The film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson. The film is directed by Joss Whedon, most famous...

  • Apple hits $500bn market valuation as stock continues soaring

    Apple’s stock market valuation rocketed past the US$500-billion mark in the wake of news that the Cupertino-based tech giant would be unveiling the iPad 3 on 7 March. Stock in the Cupertino-based tech giant has been on a continual growth trajectory ever since it announced stellar first quarter results. In fact the price of an individual share in the company recently went past the US$500 mark. This effectively meant that it was cheaper to buy an iPad 2 off the shelf than a single share in Apple. In going past the US$500-billion valuation, the price of individual shares rose to...

  • TED presents 10 ‘Ads Worth Spreading’ [Videos]

    The TED conference series is all about ideas an innovation. But when most of us think about the kind of innovation TED preaches, we tend to focus on the three areas that comprise its name: Technology, Engineering and Design. What we tend not to think about is advertising. TED wanted to change all that with an initiative called “Ads Worth Spreading”. The organisation claims that the idea behind the initiative “is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience”. “An idea can reset someone’s worldview and...

  • Orange threatens to leave emerging markets

    Mobile operating giant Orange has threatened to pull out of emerging markets if it does not meet two important targets. Orange's Executive Vice President for Africa, Middle East and Asia Marc Rennard said that the company would have to increase its revenue from €3.4-billion (US$4.5-billion) today to €7-billion (US$9-billion) by 2015 and become the number one or two operator in each emerging market to consider staying. The announcement comes in the wake of news that the operator would be offering Visa Mobile Prepaid functionality to its customers using Orange Money across to the Middle East and Africa. Orange Money is...

  • Why Facebook’s revenue growth is dwindling

    There may be a ton of competition in the social platform market at the moment with new entrants Google + and Pinterest making some serious waves; not to mention the likes of Twitter and old stalwart LinkedIn still going from strength to strength. None of this, however, seems to be hurting Facebook ad revenue growth too much. In the United States; 6.5% of all advertising revenue will be earmarked for Facebook. That means that Facebook’s ad revenue in the United States alone will be a little over US$ 2.5 BILLION. Its worldwide total for advertising revenue will come in at around...

  • 6 Pinterest-inspired website designs

    Pinterest seems to be the latest social network to hit the big time, and its design has been heralded as an example of the layout which will grace many future web pages. Some designers cite a J-Query plug-in called Masonry as the source of the layout style which groups images together likes bricks in a wall and has been replicated on many websites. While you could argue the line between inspiration and duplication is barely noticeable in some of these examples, there are a few sites which put their own twist on the photo-heavy format. 1. Get Vega Get Vega uses a similar...

  • Facebook rolls out new brand pages, includes Timeline

    Timeline was big news when it landed on all our individual profiles, even if it took a long time to roll out to everyone. Thing is, brands with Facebook pages have been waiting even longer. Their wait ends today. Brands can upgrade their pages include Timeline immediately, although they do have the option to curate their timelines for 30 days before having to do so. The social network claims that the new Facebook Pages “help businesses, organisations and brands share their stories and connect with people." Among the first brands to receive Timeline were Coca Cola and Starbucks. TechCrunch’s...

  • Eric Schmidt offers his vision of the future

    Google's chairman Eric Schmidt took the stage at the Mobile World Congress in Barcelona to talk about the role of technology in the "world we live in today" and how it will shape the societies of the future. Schmidt, for example, noted that the number of people who use smartphones is still very small, but "think how amazing the web is today with just 2-billion people" and what will happen when another 5-billion get online. The future according to Eric Schmidt In Schmidt's vision, societies will be split into three strata in the future and will be divided by how they...

  • Fabrication and manufacturing: The future of African hardware innovation

    Across Africa there is a vibrant culture of people creating things. Hardware products. It’s rarely glamorous as our inventors and micro-entrepreneurs innovate on products due to necessity -- there simply aren’t enough jobs and they need to feed their families. Regardless of the reasons why they do it, what this has created is a culture of innovation. When you have a problem in Africa, there isn’t another option, you either improvise, adapt and overcome, or you die. You don’t give up, you figure out a way to make things work. This environment has bred a generation of problem solvers: people confront immense...

  • Email or automated software: Which is best for getting your business out there?

    For Joe Public, trying to determine the best service to successfully promote his small business, taking a highly detailed look at the different capabilities of specialised marketing software applications and choosing between them can be difficult. So what is he to do? There are two main roads to take: either one opts for email marketing software or marketing automation software, though many people mistakenly think that these terms are interchangeable or are just fancy ways of describing the same thing. As a result, business people incorrectly compare email service providers and desktop emailing software against automation based marketing services --...

  • What will a TED talk look like in 2023? [Video]

    “Ideas worth spreading”. That’s the motto of the TED conferences. But what kind of ideas will be worth spreading in 2023, for instance? Ridley Scott offers a hint of what might on offer in a promotional video for his new film Prometheus. The film is intended as a prequel to his 1979 hit Alien. The plot reportedly follows the crew of the spaceship Prometheus in the year 2085, as they explore an advanced alien civilisation in search of the origins of humanity. TED partnered with Scott for the promotional video, even providing a biography for Guy...

  • Twitter brings promoted tweets to mobile

    It seems that you can’t get away from advertising on Twitter -- even if you’re using its mobile app. Twitter announced yesterday that their promoted tweets will soon start appearing on their Android and Apple apps. Promoted trends and promoted tweets have appeared in search on the Twitter apps and mobile web for some time, and Twitter’s mobile site has included promoted accounts and promoted tweets in timeline for the last few months, but Android and iPhone users have had advertising-free timelines until now. Twitter says it will “only display promoted tweets in the timeline when they are relevant” and that...

  • Real-name rules may force Sina to change the way it makes money

    New government-enforced regulations may force Chinese internet giant Sina to change the way it makes money. According to the Wall Street Journal, the company is worried about an upcoming government edict that will force it to verify the identities of users on its immensely popular microblogging service Sina Weibo. The Journal reports that Sina posted a fourth quarter profit but that it had already noticed weaker advertising revenue in the current financial quarter. The government’s demand that Weibo accounts be verified is part of its attempt to regain control of the country’s immensely popular social networks. According to...

  • Social media is great for crisis management, just be careful

    We all know social media plays an important role in the way businesses communicate with each other and the general public. That's old hat by now. It could, however, also play an increasingly important role in the way businesses deal with a crisis. Tech research company Gartner reckons that by 2015, 75% of organisations with a roadmap for continuing operations under adverse conditions will include public social media services as part of their strategies for communicating in the midst of a crisis. There a number of benefits in including social media in your business' plan for dealing with a crisis....

  • Ford: Car and telecoms industries must cooperate to avoid ‘global gridlock’

    Bill Ford Jr., the executive chairman of the Ford Motor Company used his keynote address at the Mobile World Congress in Barcelona last night to lobby for a stronger cooperation between mobile tech companies and the auto industry to avoid "global gridlock." Given numerous predictions that we will see global car ownership go from about one-billion to four-billion by 2050, Ford believes that unless these cars get smarter and become an integrated part of a larger and Internet-connected transportation system, we will soon face massive problems. "Cars," Ford said," are a great untapped opportunity for mobile." Cities, he said, will...