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  • Check out Twitter’s first TV ads

    Twitter has gone all traditional media on us. The social networking giant recently aired its first ever TV ads. The first ad aired during the 2012 Pocono 400 Nascar race and featured driver Brad Keselowski, sharing his view of the world from his phone. The series of adverts is meant to promote Twitter's new promoted hashtags. More particularly, they pointed to http://twitter.com/#nascar which immediately redirects to http://twitter.com/hashtag/nascar. The new page shows a series of tweets and people related to Nascar. As much as the ads were focused on getting eyes on the Nascar page, they were...

  • New Japanese webcam tech could be the future of CG, gaming [Video]

    This is beyond cool. It's a new form of webcam to animated avatar technology, courtesy of Yasue Mitsukura and the good people at Keio University in Japan. The system uses an ordinary webcam to track minute changes in the user's face, which are then mirrored in detail by an animated avatar. According to Mitsukura (via Diginfo) the system is actually superior to kind of motion capture technology used by big film and gaming projects. Systems using motion capture with markers on the face aren’t convenient for ordinary users. In that sense, until now, there hasn’t been technology for moving a...

  • Ex-Webby boss Tiffany Shlain on how the internet is revolutionising film

    For more than 15 years the Webby Awards, known as “the Oscars of the Internet”, have rewarded innovation online. Famous for their five-word acceptance speeches, the awards have honoured innovators like World Wide Web inventor Sir Tim Berners Lee and Huffington Post founder Arianna Huffington, and top online players such as Facebook, Wikipedia, and Pinterest. Memeburn caught up with the founder and former creative CEO of the Webbys Tiffany Shlain, who was honoured by Newsweek as one of the women “shaping the 21st Century” for her work on the awards. Shlain is now at the...

  • Facebook by the numbers [Infographic]

    A lot has been happening over at Facebook in the last few months. Yes yes, we all know about their (un)successful IPO and how much fun it is to watch their share price dip and soar. But really, there are some other things happening over at the big blue social network. Zuck got married, it rolled out promoted posts, Facebook overtook Google as the most popular website in the world... wait, what? Yes, Facebook and Google alternated between first and second place in worldwide traffic ranking a few times in the last month (according to Alexa). Google is back...

  • Why different mobile users think their devices are better than everyone else’s

    I have done extensive research, performing interviews with countless mobile users (well, four actually, but who's counting) to get to the bottom of which phones are at the top of the pile. This is what I discovered… Why we're better than everyone else -- iPhone users It is ridiculous that we should even be asked why our phones are superior to yours, dirty commoner. What an insult! Was the patron saint Steve Jobs not martyred so that we could enjoy superior mobile technology? But don't worry, I just installed a new app that is answering this question for me while...

  • New Urban Tribes: It’s time to stop defining people by the gadgets they own

    “Why am I still being defined by my fridge?” Dion Chang, a designer turned corporate analyst, asks the audience at the Flux Trends Review -- a one-day trend conference. He’s talking about LSMs, but it’s an unexpectedly apt description given the Icelandic conditions inside the auditorium (I half expected Bjork to appear on the beautifully decorated stage). LSMs (Living Standards Measures) have been used to categorise people since the 1980s, and they’ve become outdated. As it turns out, the gadgets and appliances you own do not determine your outlook or your propensity to buy a particular brand. In the...

  • The increasing importance of social signals in search

    Before a few months ago, search engine optimisation seemed rather cut and dry. Google, for the most part, used a combination of factors to determine where a website should rank. One such factor was links. Each link to a website carried a value and this value added value to the website being linked to. One might say that the more links to a website, the higher the website would rank. For the most part this was accurate, assuming that the links back to the website weren't from websites which had absolutely no value. There was always a lot more...

  • Motribe brings Instagram-style filters to Mxit

    Motribe is best known for building mobile social networks, but the company is seems to be getting into another niche: building photo-based apps for Mxit. The South African-based company recently launched JudgeMe, an app that helps people meet each other by uploading and browsing photos. Today meanwhile saw it officially announce the launch MxPix -- an app that makes photo sharing and filtering possible for people with feature phones. JudgeMe was well received, gaining over 400 000 users less than a month after launching. Following a stealth launch MxPix is showing similarly strong potential for growth. The numbers put...

  • Rocket Internet launches second Nigerian site

    When Rocket Internet launched its Nigerian Amazon clone, it was always just going to be a matter of time before it launched another site in the country. The German-based startup incubator's latest ecommerce property is called Sabunta -- a shoe and fashion site that runs along the same model as Zando in South Africa, Zalando in Germany and the UK, Locondo in Japan, The Iconic in Australia, and Zalora in Singapore. Perhaps conscious of the fact that a large portion of its customers probably won't own credit cards, Sabunta allows its customers to make payments either via EFT or...

  • Facebook App Centre goes live

    Facebook's App Centre has officially gone live, with around 600 apps available on the web as well through its iOS and Android apps. In an official blog post, the social network revealed more details about the app centre, after announcing it a few weeks back. First off, Facebook seems to be punting personalisation, saying that the centre "lets you browse the apps your friends use". It also claims that it "only lists high-quality apps, based on feedback from people who use the app". Although the number of apps is limited at the moment it has some big name players...

  • Facebook gets a little Twitter integration

    Ever get annoyed with people who share the same updates on Facebook and Twitter? Or maybe you've set up your tweets to go out as status updates and you just wish it worked a little more seamlessly. Well now it looks like Twitter just got a little closer to the big F. According to The Next Web tweets that appear as Facebook status updates will now carry links to hashtags and user handles. Neither company has made any official announcements regarding the integration. The Next Web did however manage to get hold of a Twitter representative who said that...

  • East African startup accelerator gets international attention

    East Africa has a new tech startup accelerator fund and it’s getting international attention. The Savannah Fund is a partnership between Mbwana Alliy, Paul Bragiel and iHub founder Erik Hersman and is “focused on finding and investing in East Africa’s highest potential pre-revenue startups”. According to Hersman, the “idea is to bring the Silicon Valley-style accelerator model to Africa, seeing what needs to be tweaked to make it work for our region”. At present the fund has about US$10-million at its disposal with classes of five startups at a time being brought on board and invested in. Each startup...

  • Google Panda and Penguin got you stumped? Catch this live debate

    Google and the SEO industry seem to be in a constant state of battle. Algorithm changes like Panda, along with updates like Penguin have made it increasingly difficult to manipulate Google's search results. Livelihoods are at stake on either side of the fence, and if there's a middle ground somewhere, we should probably look for it. A leading group of SEO experts will be debating these issues and also discussing a proven formula to ensure one has the best possible rankings, marketing and ROI for your online business presence or website. The debate starts at 12:00 CAT (GMT+2), and...

  • What does the LinkedIn hack really achieve?

    If you haven't changed your LinkedIn password yet, it's time to do so. And for all of you who like to use the same password across all of the sites that you visit, you have a lot of password changing ahead of you. This week, a hacker in a Russian forum claimed to have hacked LinkedIn and to have obtained the password hashes for 6.5-million accounts. The hashes were posted online on a variety of sites, but have been released without corresponding usernames. Of course, while the usernames have not been released, only the hacker will be aware of...

  • Eulerian Video Magnification – the new video tool that will blow your mind

    Google Research earlier shared some breakthrough research to come out of MIT. This time, the research does not just influence the world of social or search — it is research that has the potential to break boundaries in medicine, the military and even law enforcement. The new video technique, called Eulerian Video Magnification, is designed to magnify subtle changes in the world. The system basically works by taking a video (or even still images) and comparing the changes that happen on a pixel level. These pixels are then amplified and their movement is exaggerated to make the change readily apparent....