Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount?
That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a brand that thinks creatively outside the box?
Printing their own publications
The fashion industry seems to be leading the pack with this increasingly popular trend. Marketing director of ...
By now, unless you’ve been spending the vast majority of your time hankering around the Gobi Desert, sans internet, you’ll have noticed the abundance of ecommerce sites that have sprung up, especially in emerging market regions. There’s no disputing it, ecommerce is a booming industry, and if the latest stats are anything to go by, we can assume that it's going to develop into even bigger and better things over the next few years.
An interesting success story around ecommerce is ...
No one should have been surprised by RIM’s year-end and fiscal Q4 earnings results, but then again no one expected RIM co-founder Jim Balsillie's retirement to come at the same time.
Three months ago we reported that Balsillie and RIM’s other co-founder Mike Lazaridis stepped down from their co-CEO positions to sit on RIM’s board, while then COO Thorsten Heins was promoted to new chief executive officer.
Balsillie’s retirement ends his 20 year run with Canada’s leading smartphone maker.
As I complete ...
UK newspaper The Guardian claims that Google's Android operating system is far less valuable than Google's revenues from Apple devices. The story was, of course, picked up and even a respected site like TheNextWeb reported it as fact.
According to the newspaper:
Android generated less than US$550m in revenues for Google between 2008 and the end of 2011, if figures provided by the search giant as part of a settlement offer with Oracle ahead of an expected patent and copyright ...
MXit has announced the launch of a new set of developer APIs as well as a redesigned Developer Centre.
The company claims that by using open web standards, it is opening MXit up for anyone who wants to develop apps for it.
The new APIs will reportedly allow developers access to MXit authentication and messaging, and will also allow them to publish apps on MXit, through its Mobi Portal API.
Developers will also able to tie into the MXit payment ...
Once a year, brassiere manufacturer Wonderbra sponsors National Cleavage Day in celebration of, well, cleavage. This year, it’s gained enough attention to trend globally on Twitter.
The overwhelming sentiment seemed to be positive and the mood light-hearted:
Today is National Cleavage Day? Awesome. I've been working on these manboobs for a while now - time to unleash the boys! *buys low-cut top*— Chris Hewitt (@ChrisHewitt) March 30, 2012
Happy National Cleavage Day, the one day it is acceptable for men to ...
This week, we look at PressReader, a dandy little offline newspaper reader available not only for iPhone, but practically every platform under the sun.
For my purposes, I tested it first on the iPhone, then the iPad. Despite the blisteringly clear screen of the iPhone 4S, magazine content seems trapped on the tiny screen. On the iPad however, the app opens up the user to a world of offline and online content. Let's get into into.
The every-man eReader
The issue of reading ...
New Yorkers will tell you that a lot can happen in a 'New York minute' and it's also one of the fastest minutes you'll ever experience. In this new tech age where we are all plugged in, the internet is our fast-paced minute. What could possibly happen in one internet minute? Intel decided to try and answer that question.
According to the chip manufacturer, the number of networked devices we have today is equal to the global population -- yep that ...
Google has been behind startup facilities in countries such as Egypt and South Africa. Now it’s taking the model established in those countries to a more established market player: London.
The internet giant opened a seven story facility it calls Campus London, located in an area of the city known as Tech City.
According to an official Google blog post, the internet accounts for around eight percent of the UK’s economy. It claims it built Campus London because it believes ...
A leaked screenshot has revealed some more details about Google’s soon to be released Drive product.
The cloud storage product appears to gives users around 5GB of free storage and the ability to access their files on their PCs, Tablets, mobile devices, and on the web.
Sounds a lot like every other cloud storage product out there. More to the point, it sounds eerily like the service provided by Dropbox.
The only real difference, so far as we can tell ...