Advertising & Marketing, Social media

Does a Like equal loyalty or ‘give me free stuff’?

like button So you have a Facebook page and you have spent a great deal of time crafting the landing area on your page. You have had it specially designed and made it -- well, you have made it beautiful. Users begin engaging with your page and because it is so beautifully done, they start liking it and before you know it, you have gone from 0 likes to 1 000 likes. Excellent! Or is it? How loyal are those “likers” (lurkers) ...

Social networking

Pinterest: A beginner’s guide to pinning stuff

Pintrest Pinterest is the latest social media craze and seems to have the web all aflutter. It is currently the web's second fastest growing site -- of any kind, having gone past the ten-million user mark just a month after launching. This latest social media platform goes far beyond simply just sharing or liking things of interest. It allows users to collaborate on various projects or topics of interest. From creating a mood board for your home renovations to keeping tabs on ...

Semantic web, Startups

Gatfol: Google, Yahoo! and Bing are OK, we can make them better

Search engines get you the results you want 80% of the time. That's according to a South African startup called Gatfol (pronounced Gat fole, not like the Afrikaans Gatvol) which will soon be launching its first product to help you get closer to 100%. Gatfol may seem like an odd name for a startup, but its US patented semantic search algorithm certainly isn’t. Rooted in natural language processing or NLP, the free Gatfol browser plug-in will attempt to optimise your search ...

Gearburn

App of the Week – Clear

This week I take a look at Clear, an amazing app that is setting the net on fire with its simple, unique approach to creating, using and interacting with lists. Being in the position that I am right now, writing this column every week for such an amazing site, I constantly strive to build my app of the week posts around apps that I know people will love as much as I do. I see it as a showcase for apps ...

Africa, Mobile

Why Mpesa is still a financial disruptor

mobile money Farhad Manjoo makes a compelling argument for why the real winners of the payments revolution are the same players we already know, the credit card companies and the banks, in in an article entitled "Don’t mess with credit: Why the future of payments is already in your pocket." “Nearly every start-up working in payments is simply creating a new front end for your credit card. That’s not a small thing; we need new ways to use our credit cards. But we ...

News

Chinese court orders halt on iPad sales

Apple has been ordered to stop selling iPads in Huizhou, a city in southern China. This after a court ruled that sales of the device by local manufacturers violated the rights of Proview -- a manufacturer engaged in an increasingly wide-ranging dispute with the tech giant. According to the Associated Press, Proview has asked regulators to seize iPads and may demand a pay-out from Apple. The dispute arose after Proview claimed that it held the rights to the iPad name, ...

Gearburn

Video: Nokia 700

Another tiny Nokia is unleashed into the hands of the unsuspecting public. The Nokia 700 is small, powerful and packed with features. But, is it worth your money? It's an in-between phone. A phone which straddles the line between feature phone and smartphone and for my money, I'd leave it in the box it came in. Can the light, beautiful build of the Nokia 700 make up for the various flaws? Or is Nokia once again walking into one of Steven ...

News

Google brings Foursquare-style check-ins to Latitude

Hidden in Google’s most recent update to its Maps for Android app is a new gamified element to its location-based check-in service Latitude which suggests it could be chasing down the likes of Foursquare. People who use Latitude can now be ranked through a feature called Latitude Leaderboards. Whenever a user checks in to a location, a small leaderboard appears, their points are tallied and added to their overall score. The internet giant slipped out the update without much in the ...

Gearburn

Aakash-II set for 2012 release

Remember the Aakash, the “world’s cheapest tablet”? It’s inching ever closer to a worldwide release date thanks to new developers C-DAC and ITI jumping in to take over where Datawind Ltd, previous manufacturers of the Aakash, failed. An improved version of the Aakash, or the UbiSlate is set to release at a cost of US$50, slightly steeper than the previous US$35 model. Indian Telecom and HRD Minister Kapil Sibal is proud to present a “truly Indian product” and says, “There have ...

News

Record-breaking Levi century trends globally

Cricket SA South African cricketer Richard Levi became a globally trending topic on Twitter after hitting a record number of sixes in his country's second T20 International against New Zealand. The young batsman made 117 off just 51 balls, helping his side cruise past New Zealand’s total of 173 in 16 overs. Levi’s knock included 13 sixes and five fours. It was only his second international innings after making his debut in the first T20 International in New Zealand's capital Wellington a ...

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