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  • What developments can you expect from email marketing in 2011?

    2010 has come and gone and arguably the biggest industry prediction that came to pass was the rise (and rise) of social media and its relevance and impact on how we use email. Towards the end of the year many marketers were left mumbling when Gmail announced its Priority Inbox and Facebook unleashed Messages, both of which have added a heap of new email deliverability issues, to which answers are still being sought. As far as 2011 goes, I’m loathe to use the word “predictions” when I talk about email marketing, simply because I am not a fortune...

  • Multiple DDOS attacks threaten WordPress and int’l governments

    In a day of multiple cyber-attacks across the web, WordPress, the government of South Korea and 29 international government agencies were threatened by DDOS attacks. South Korea issued a cyber security alert as the websites of 29 government and other agencies came under attack Friday, the Korea Communications Commission said. A commission spokesman said the DDoS (distributed denial of service) attacks had initially been expected to hit 40 websites but only 29 were actually affected. They included those of the presidential Blue House, the US forces, the military Joint Chiefs of Staff, the ministries of foreign affairs, defence and unification, parliament...

  • The Daily, Murdoch’s digital newspaper is a hit

    Media tycoon Rupert Murdoch has fared well with the success of The Daily, a digital newspaper created for Apple’s iPad by his company, News Corp. It requires users to pay for the content they view, and has already tallied hundreds of thousands of downloads since its launch a month ago, according to the latest reports. “It’s going great,” Greg Clayman said at the PaidContent 2011 conference in New York. “We’re not disclosing the exact numbers (of downloads) but it’s in the hundreds of thousands.” Although The Daily has extended a free trial period until March 21, Clayman said a number...

  • Real Time Wine: Wine in 140 characters or less

    We live in the age of the Twitter mindset. If you cannot say it in 140 characters, chances are it’s not worth saying. All around the globe, social media wine communities are emerging to educate the masses about wine. US-based social network Snooth, has built an online community for wine drinkers. Users of the site can review and shop for wine. Wine-life in the UK engages audiences with topics, reviews and tales of winemaking in society today. South African site Spit or Swallow allows users to rate and review wine farms along popular wine routes. South Africa’s wine community is...

  • Five steps to looking good online

    “The first ten Google results on a search of your name are now your resume,” says author and reputation.com CEO, Michael Fertik. If online reputation management is the third-wave in the evolution of the internet security industry, then taking pro-active steps to manage your safety and reputation are increasingly crucial. Here are 5 steps to protecting your personal brand online: First impressions are made online. Check your search engine regularly. It’s a new form of personal grooming. Look at the image of you the world is seeing. If it’s not the result you want people to see, then you have...

  • The ‘baby boomers’ are taking over Facebook

    When 54-year-old Sister Maria Jesus Galan was ousted from her convent in Santo Domingo after 35 years of service, it wasn’t for any grave mortal sin or the renunciation of her orderly vows. In fact, Sister Maria was about as industrious as a nun could be behind the walls of her Dominican abbey. Her apparent misdeed? An over-reliance on social networking, which had made life for fellow Sisters “impossible”. Like many of the best laid schemes of mice and men (and nuns), this story started with the best of intentions. Some 10 years ago, the Santo Domingo convent had...

  • At TED, new technology unveiled to end need for kidney donors

    The shortage of organs for kidney transplants has been met with a tech solution that eliminates the need for donors. The latest touted breakthrough took place live on stage at the latestTED conference in California. A surgeon specialising in regenerative medicine on Thursday “printed” a real kidney using a machine that removes the wait for donors when it comes to organ transplants. “It’s like baking a cake,” Anthony Atala of the Wake Forest Institute of Regenerative Medicine said as he cooked up a fresh kidney on stage at a TED Conference in the California city of Long Beach. Scanners are used to...

  • Is Charlie Sheen on his way to becoming the new king of Twitter?

    How do you follow up a bizarre television appearance that becomes an instant viral hit and coins the new phrase “bi-winning“? Which is already a follow-up to the news that you went on a 36-hour drink and cocaine bender that ended up in hospitalisation. Well, if you’re Charlie Sheen, the highest paid television star in the world who’s just been fired from a hit TV show, it’s easy. You join Twitter and attract over 1.2-million followers in a little over two days, and break the Guiness World Record for the “Fastest Time to Reach 1 Million Followers”. Sheen has...

  • ‘You’ve been Punk’d’ : Ashton Kutcher’s Twitter account hacked at TED

    With over 6.3-million followers worldwide, Hollywood icon and new media entrepreneur Ashton Kutcher is one of the Twitter elite, and is the sixth most followed person on the micro-blogging site. But, according to a post on Read Write Web, earlier yesterday at technology conference TED, Kutcher’s Twitter account appears to have been compromised – largely due to one “snarky and politically minded adversary” who managed to post two tweets over a local network, indicating that the hacker was in the near vicinity when he committed the security breach. In the tweet, the hacker wrote “Ashton, you’ve been Punk’d, This account is...

  • Still undecided about Foursquare? 5 pros and cons

    Remember when location based social networks were the new sexy thing on the web? It seems like such a short while ago that the first mayor of every major international Starbucks chain walked off all caffeinated up with their Barista badges and US$1 off a ‘however-you-want-it’ Frappuccino blended beverage. Then came the inevitable power struggle as users ousted each other by checking in to their favorite diner/takeout/restaurant or seedy massage parlours , all coveting the inglorious mayoral title. This phase then gave way to the annoyance – the endless hubris of the bothersome ‘I’m at’ post or tweet and the need to...

  • Integrating marketing and social media remains a challenge

    According to industry sources, social media spending will become a larger percentage of companies’ marketing budgets. But as trends analyst and digital intelligence company eMarketer reports, integrating social media into their overall business strategies still poses a challenge. The American Marketing Association and Duke University’s Fuqua School of Business conducted research amongst over 400 top marketers for the February 2011 Chief Marketing Officer (CMO) Survey. Their conclusions reveal that over the next 12 months, social media spending will increase to 9.8% of marketing budgets, up from the current level of 5.6%. By 2016, it is expect to exceed 18%. “Marketers that...

  • Apple debuts iPad 2, gets favourable response from web world

    Apple CEO Steve Jobs made a surprise appearance at Yerba Buena Center for the Arts in San Francisco on Wednesday as Apple debuted the iPad 2. “We’ve been working on this product for awhile, and I didn’t want to miss it,” Jobs said before launching into the presentation. The iPad 2 features a new, faster OS (iOS 4.3) with dual-core processor, two cameras (front and back), offered in two colours (black and white) and 1/3 thinner (making it thinner than the iPhone 4).  It also automatically syncs with Apple TV and includes an HDMI output. It’s shipping in the United States on March 11...

  • 8 BlackBerry apps for the business folk

    Research in Motion has done a pretty good job marketing the BlackBerry as a business phone with great social media capabilities. As a BlackBerry user, the amount of applications in the “Blackberry App World” still overwhelms me, and I am a social user. It seems I’m not alone — most of the people I know use the BlackBerry for personal use. However for the business users out there connected to the BlackBerry Enterprise Server, who require their phones to function in the business world, here are a few apps that might help. Not all apps are exclusive to the...

  • Prepare for the New York Times paywall

    New York Times fans, prepare yourself. The paywall is imminent for readers of one of the world’s most widely read news sources. The New York Times announced on Wednesday that it is in the “final testing phase” of its plan to charge readers for full access to the newspaper’s website and will start doing so soon. The Times Co. announced in January of last year that it would begin charging readers of NYTimes.com in early 2011, using a “metered model” that will offer users free access to a set number of articles before they will be asked to pay. “The pay...

  • 6 tips for startup success

    Rob Stokes is an entrepreneurial successes heading a multi-national agency, Quirk eMarketing. His company delivers marketing solutions for businesses and brands that seek to engage with connected audiences. Quirk has grown from a one man agency working out of Rob’s home to an international business with headquarters in Cape Town, Johannesburg and London. In just under a decade there are now over 80 “quirkstars” across the 3 offices, with the main production studio located in Cape Town. Through campaigns, platforms and software applications, Quirk has gained international recognition. Memeburn sat down with Rob, who is also chairman of the...