Gmail fast becoming viable alternative to Outlook for big business

Google's Gmail, popular with individual users and smaller start-ups across the world, is now fast becoming a viable option for big business. Microsoft's Outlook has traditionally been the email client of choice for business, but that is changing says research firm Gartner.Gartner says Google's enterprise Gmail is building momentum with businesses that have more than 5 000 employees, opting for the service instead of the popular Microsoft Outlook."The road to its enterprise enlightenment has been long and bumpy, but Gmail ...

Emerging Markets

Four emerging market considerations for raising funds

raising funds Backing your case for investment often rests on making a strong case for why you will make money and beat others to opportunities. But managing your company also requires an understanding of ways to comply with legislation easily and grasp shifts in the world economy.At this point in the ongoing conversation on raising venture capital, Memeburn recommends four tips for emerging market entrepreneurs.1. Demonstrate understanding of the law In emerging markets, studies like the World Bank’s Ease of Doing Business ...


The holy grail of marketing — Tapping into the social matrix [WordCamp]

WordCamp"Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to work for you." These were the words of Fred Roed, one of the many speakers at Wordcamp Camp Town 2011.WordCamp is an informal gathering of WordPress bloggers, developers, programmers, designers, podcasters, coders and tech-heads.We investigated both tracks of the conference, the publisher track which focused on blogging, content creation as well as light SEO ...

Social media

Location-based services: The new social currency for teens

Teens Location-based services such as Foursquare, Facebook Places and Gowalla are more popular than ever. Recent stats from youth marketing research firm YPulse reveal that location-based services are more popular amongst teenagers in the United States.Four in 10 students (40 percent) have ever checked in via social media, with high school students slightly (45 percent) more likely than university students to have done so, according to Ypulse. The report was drawn from 1 326 interviews conducted among high school and ...

Conferences, Web development

How a flexible and scalable website is key to prolonged success [WordCamp]

WordCamp The combination of scalability and flexibility is becoming more and more prevalent, encouraging a single web presence that is not only ubiquitous but adaptable to almost any platform available. This and similar notions were common in most speaker presentations at this year's WordCamp held in Cape Town, South Africa. A resounding concept brought to light by Jason Bagley, was introduced to the crowd in the form of some insightful rendering of CSS to provide websites with a flexible architecture. The ...


Research In Motion: If government asks we’ll shut down BlackBerry Messenger

Blackberry BlackBerry maker, Research In Motion (RIM) announced that should the UK government ask, it would, in times of civil strife, shut down its "encrypted" BlackBerry Messenger (BBM) service.The statement was made by RIM executive Stephen Bates before a UK parliamentary committee tasked with investigating whether or not BBM played a key role in the riots which rocked England in August. Also appearing before the committee were executives from Twitter and Facebook."From our perspective we comply with the law and ...

Startup news

Kwiksta causes a stir in online education

e-Learning Kwiksta is an online education platform that aims to empower teachers to share their knowledge and earn money, while giving students the opportunity to learn from a global community of educators.The product is the brainchild of the Paddock brothers who created GetSmarter.The acronym "kwik" stands for "know what I know". A kwik is made up of multiple modules, and modules are in turn made up of multiple learning resources. Modules are completed by the students in a ...


IE10 bids farewell to Flash

First Apple snubbed Flash, now Microsoft. Flash has now been effectively banned in Internet Explorer 10 for Windows 8, specifically the Metro version of IE10.Speaking at the Microsoft BUILD conference, IE team leader Dean Hachamovitch said:Running Metro-style IE plug-in free improves battery life as well as security, reliability, and privacy for consumers. Plug-ins were important early on in the Web's history. But the Web has come a long way since then with HTML5. Providing compatibility with legacy plug-in technologies ...


Al Gore kicks off climate ‘reality’ campaign

Al GoreFormer US vice president Al Gore is spearheading a global internet campaign aimed at raising awareness around climate change.The "Climate Reality Project", which aims to bring the "facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it," kicked off with an event called "24 hours of reality".The event featured an online multimedia presentation showcasing how extreme weather events like floods, fires and storms are linked to climate change.The ...


PS Vita will land in Japan before Christmas

PS-Vita Handheld gamers rejoice. The Playstation Vita will be released on the 17th of December in Japan. Sony's anticipated handheld gaming machine and the successor to the PSP will go on sale for 24 980 yen (US$325) for the Wi-Fi version and 29 980 yen (US$390) for the 3G model. The announcement was made at a pre-press conference before the Tokyo Game Show.Previously, Sony had said that it aims to release the console before the end of the year in Japan. ...






future trends




social media








advertising & marketing


online media