Innovation, Interviews, Online media

Ex-Webby boss Tiffany Shlain on how the internet is revolutionising film

Tiffany Shlain For more than 15 years the Webby Awards, known as “the Oscars of the Internet”, have rewarded innovation online. Famous for their five-word acceptance speeches, the awards have honoured innovators like World Wide Web inventor Sir Tim Berners Lee and Huffington Post founder Arianna Huffington, and top online players such as Facebook, Wikipedia, and Pinterest. Memeburn caught up with the founder and former creative CEO of the Webbys Tiffany Shlain, who was honoured by Newsweek as one of the ...

Facebook, Infographic

Facebook by the numbers [Infographic]

Facebook by numbers infographic A lot has been happening over at Facebook in the last few months. Yes yes, we all know about their (un)successful IPO and how much fun it is to watch their share price dip and soar. But really, there are some other things happening over at the big blue social network. Zuck got married, it rolled out promoted posts, Facebook overtook Google as the most popular website in the world... wait, what? Yes, Facebook and Google alternated between first and ...


Why different mobile users think their devices are better than everyone else’s

people with mobile phones I have done extensive research, performing interviews with countless mobile users (well, four actually, but who's counting) to get to the bottom of which phones are at the top of the pile. This is what I discovered… Why we're better than everyone else -- iPhone users It is ridiculous that we should even be asked why our phones are superior to yours, dirty commoner. What an insult! Was the patron saint Steve Jobs not martyred so that we could enjoy superior ...

Advertising & Marketing, Future Trends

New Urban Tribes: It’s time to stop defining people by the gadgets they own

Confusion “Why am I still being defined by my fridge?” Dion Chang, a designer turned corporate analyst, asks the audience at the Flux Trends Review -- a one-day trend conference. He’s talking about LSMs, but it’s an unexpectedly apt description given the Icelandic conditions inside the auditorium (I half expected Bjork to appear on the beautifully decorated stage). LSMs (Living Standards Measures) have been used to categorise people since the 1980s, and they’ve become outdated. As it turns out, the gadgets ...

Advertising & Marketing, Social media

The increasing importance of social signals in search

social media sign Before a few months ago, search engine optimisation seemed rather cut and dry. Google, for the most part, used a combination of factors to determine where a website should rank. One such factor was links. Each link to a website carried a value and this value added value to the website being linked to. One might say that the more links to a website, the higher the website would rank. For the most part this was accurate, assuming that the ...


Motribe brings Instagram-style filters to Mxit

Motribe is best known for building mobile social networks, but the company is seems to be getting into another niche: building photo-based apps for Mxit. The South African-based company recently launched JudgeMe, an app that helps people meet each other by uploading and browsing photos. Today meanwhile saw it officially announce the launch MxPix -- an app that makes photo sharing and filtering possible for people with feature phones. JudgeMe was well received, gaining over 400 000 users less than ...


Rocket Internet launches second Nigerian site

sabunta When Rocket Internet launched its Nigerian Amazon clone, it was always just going to be a matter of time before it launched another site in the country. The German-based startup incubator's latest ecommerce property is called Sabunta -- a shoe and fashion site that runs along the same model as Zando in South Africa, Zalando in Germany and the UK, Locondo in Japan, The Iconic in Australia, and Zalora in Singapore. Perhaps conscious of the fact that a large portion ...


Facebook App Centre goes live

Facebook's App Centre has officially gone live, with around 600 apps available on the web as well through its iOS and Android apps. In an official blog post, the social network revealed more details about the app centre, after announcing it a few weeks back. First off, Facebook seems to be punting personalisation, saying that the centre "lets you browse the apps your friends use". It also claims that it "only lists high-quality apps, based on feedback from people ...


Facebook gets a little Twitter integration

Ever get annoyed with people who share the same updates on Facebook and Twitter? Or maybe you've set up your tweets to go out as status updates and you just wish it worked a little more seamlessly. Well now it looks like Twitter just got a little closer to the big F. According to The Next Web tweets that appear as Facebook status updates will now carry links to hashtags and user handles. Neither company has made any official announcements ...

Startup news

East African startup accelerator gets international attention

East Africa has a new tech startup accelerator fund and it’s getting international attention. The Savannah Fund is a partnership between Mbwana Alliy, Paul Bragiel and iHub founder Erik Hersman and is “focused on finding and investing in East Africa’s highest potential pre-revenue startups”. According to Hersman, the “idea is to bring the Silicon Valley-style accelerator model to Africa, seeing what needs to be tweaked to make it work for our region”. At present the fund has about US$10-million at ...






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    Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us here

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