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  • Is tweeting profitable?

    The Next Web reportedly recently paid Paris Hilton US$3 000 for a sponsored tweet and while sponsored tweets are nothing new, we've got to wonder how profitable Twitter is both for itself and its users. Barack Obama has often used Twitter to broadcast his feelings on certain topics like tax (#40dollars) and the debt-ceiling (#Compromise) and, as a result, has also used it to drum up support for his re-election in 2012 -- so it clearly has a role to play in how prominent businesses and individuals engage with their followers, but what about pure ROI and at what...

  • How one court decision could change email forever

    A few weeks ago, the Californian court made a new ruling about email sender identification that now has people everywhere scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information. It mainly demands that commercial email advertisements (in other words, email sent specifically to sell a product or advertise a service) must include a domain name which is registered to the sender in the ‘from’ line of the email, or the name of the sender...

  • What kind of disruption does Africa’s tech scene really need?

    What is it really to disrupt, or what is a disruptive innovation? And to put it in the African context, what does ‘disruption’ mean for the continent and what are the opportunities to disrupt? A dictionary definition of the term ‘disrupt‘ is: to throw into turmoil or disorder to interrupt the progress of (a movement, meeting, etc.) to break or split (something) apart Disruptive innovation is NOT making a good product better Clayton Christensen, the Harvard Business School professor who coined the term and came up with the theory of disruptive innovation, describes it as that kind of innovation that transforms a product that was...

  • April Fools’ roundup: Google’s got big dreams

    The jokes are over for another year. April Fool’s Day has passed and you can go back to enjoying your favourite news sources in peace (that is, unless they get taken in by another hoax). Some big names took part in this year's April Fools' party and even though we didn't (or maybe we did and you didn't notice because it was that good), we found quite a few of the hoaxes quite fun. So here is our round-up of our favourite April Fools' hoaxes. Leading the pack is Google who seems to have crafted a prank for every one...

  • Hands on: Diablo 3 Beta

    With less than six weeks until Diablo 3 hits our shelves, it seems the perfect time to take a look at the latest version of the beta — a real treat with a bag of tricks. Gloomy Watercolours The first noticeable aspect of Diablo 3 (D3) as it stands is its simplicity. Blizzard has refined everything from the skills system to the menus, to such an extent that the result is uncluttered and unadulterated fun. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • How Facebook Connect is paying dividends for one mobile game

    How powerful is Facebook when it comes to connecting mobile social gamers with each other? In answering that question, it can’t hurt to look at a game with a significant number of downloads. Since launching in December last year, Diamond Dash for iOS has been downloaded around 11-million times. According to its designer Wooga, the game was also one of the first to include “a fully realised implementation of Facebook Connect”. This means that people can interact with each other in the game using features such as "synchronised scores between mobile and flash versions, a real time leaderboard and...

  • Ashton Kutcher to star in Jobs biopic?

    Is Ashton Kutcher set to star in a biopic of Steve Jobs? If an article from Variety magazine is to be believed, then the answer is yes. There was some doubt as to the story’s authenticity given that it first emerged on April Fools’ Day. Variety reporter Jeff Snider, however, sent out several tweets in an attempt to assure people of the story’s authenticity: Guys, do you REALLY think the top @Variety brass & my editors would let me post an APRIL FOOL'S DAY joke on the homepage? Uh... no.— Jeff Sneider (@TheInSneider) April 1, 2012 We discussed holding it...

  • Details leak for PlayStation 4, codename ‘Orbis’

    Despite no official news from Sony, PlayStation 4 rumours have spread like a bad virus across the internet. Gearburn.com rounds up the various factoids regarding Sony’s PlayStation 4. Codename: Orbis The likelihood of the PS4 being dubbed “Orbis” is low. This is the working title of the PS4 according to this report and is extremely likely to change. Orbis means “circle” in Latin, so a possible “circle of life” deal, tied with the PS Vita? Sounds romantic, Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • A geek at the helm: Memeburn’s interview with Vodacom CEO Pieter Uys

    It’s not often that a geek rises to the top of a multi-billion dollar company. These are spots frequently filled by accountants or lawyers. But times are changing. In a technology-driven world, the geeks are rising to the top. We know Microsoft was run by a geek (possibly the geekiest CEO of all time?) and Steve Jobs was somewhat of a geek (more a design-obsessed geek than anything else). In the startup world, technology investors frequently refuse to put their money behind startups unless at least one of the founders has strong geek credentials (they quite like programmers). Enter Pieter Uys....

  • Screw advertising, start a niche online publication

    Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a brand that thinks creatively outside the box? Printing their own publications The fashion industry seems to be leading the pack with this increasingly popular trend. Marketing director of BLK DNM, Max Vallot has been quoted saying that “the consumer is much more likely to engage with independent...

  • The benefits of customer reviews on your ecommerce site

    By now, unless you’ve been spending the vast majority of your time hankering around the Gobi Desert, sans internet, you’ll have noticed the abundance of ecommerce sites that have sprung up, especially in emerging market regions. There’s no disputing it, ecommerce is a booming industry, and if the latest stats are anything to go by, we can assume that it's going to develop into even bigger and better things over the next few years. An interesting success story around ecommerce is in South Africa. To give you an idea of just how successful it's proven to be so far, let’s...

  • RIM co-founder Jim Balsillie retires on the heels of dire earnings results

    No one should have been surprised by RIM’s year-end and fiscal Q4 earnings results, but then again no one expected RIM co-founder Jim Balsillie's retirement to come at the same time. Three months ago we reported that Balsillie and RIM’s other co-founder Mike Lazaridis stepped down from their co-CEO positions to sit on RIM’s board, while then COO Thorsten Heins was promoted to new chief executive officer. Balsillie’s retirement ends his 20 year run with Canada’s leading smartphone maker. As I complete my retirement from RIM, I'm grateful for this remarkable experience and for the opportunity to have worked with outstanding...

  • Google makes more from Apple than Android? What a crock

    UK newspaper The Guardian claims that Google's Android operating system is far less valuable than Google's revenues from Apple devices. The story was, of course, picked up and even a respected site like TheNextWeb reported it as fact. According to the newspaper: Android generated less than US$550m in revenues for Google between 2008 and the end of 2011, if figures provided by the search giant as part of a settlement offer with Oracle ahead of an expected patent and copyright infringement trial are an accurate guide. The figures also suggest that Apple devices such as the iPhone, which use products...

  • MXit launches new developer APIs

    MXit has announced the launch of a new set of developer APIs as well as a redesigned Developer Centre. The company claims that by using open web standards, it is opening MXit up for anyone who wants to develop apps for it. The new APIs will reportedly allow developers access to MXit authentication and messaging, and will also allow them to publish apps on MXit, through its Mobi Portal API. Developers will also able to tie into the MXit payment system, called forin-app microtransactions. The social network claims that the payment system has over ten-million global users. ...

  • Twitter keeps abreast of National Cleavage Day

    Once a year, brassiere manufacturer Wonderbra sponsors National Cleavage Day in celebration of, well, cleavage. This year, it’s gained enough attention to trend globally on Twitter. The overwhelming sentiment seemed to be positive and the mood light-hearted: Today is National Cleavage Day? Awesome. I've been working on these manboobs for a while now - time to unleash the boys! *buys low-cut top*— Chris Hewitt (@ChrisHewitt) March 30, 2012 Happy National Cleavage Day, the one day it is acceptable for men to have boobs.— FREDDIΞ JUN‖ΘR™ (@Freddie_UK) March 30, 2012 Happy National Cleavage Day!! Lets all get our tits out!!— Jade Cat...