• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • The Goldilocks effect: Connected, but alone? [TED Video]

    The more connected we become the more likely we are to feel alone. This is what psychologist Sherry Turkle believes is happening to us in our new connected lives. Turkle is a TED fellow who graced the cover of Wired Magazine in 1996 as one of the first authors to take a serious look at how people engage online. In her latest book, Alone Together: Why We Expect More From Technology and Less From Each Other, Turkle argues that the more we expect from technology and devices we use daily -- the less we expect from each other....

  • Facebook rolls out support for Indian languages on feature phone app

    Facebook has added support for Hindi on its feature phone app, with plans to roll out support for seven more in the coming weeks. The languages include Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi. The social networking giant has also added support for Vietnamese and Malay to the app. The move is widely seen as a bid by Facebook to make deeper inroads into India’s 1.2-billion strong population. According social stats site Social Bakers, India is already has the second biggest Facebook population on the planet, with just under 46-million users. That only represents around 3.91% of India’s...

  • Facebook takes power saving social

    Facebook is looking to make going green, social. The social networking giant announced a new social energy app that allows people to track their home electricity use. According to Facebook the app will initially reach around 20-million households in the US. It claims that the app “allows people to quickly and easily start benchmarking their home's energy use against similar homes”. The app also reportedly allows people to “compare their energy use with friends, enter energy-saving competitions and share tips on becoming more energy-efficient”. In 2010, Facebook launched its own sustainability team. It claims it launched the division with...

  • 6 Things people do when they interact with a brand’s Facebook Timeline

    When Facebook rolled out Timeline for brands it was a pretty big deal. Some companies went all out, including their entire history, others went for spectacular cover images. A few weeks on, how have ordinary users reacted to the change? As it turns out, most people don’t really notice how snazzy your cover image looks, they really like a current timeline and are more likely to interact with your brand if one of their friends does too. Those are some of the findings of a study conducted by a usability company called SimpleUsability. The company conducted the study by recording eye...

  • Discover the streets of New York with Magnum Pleasure Hunt 2

    After last year's success, Magnum has returned with another pleasure hunt. This time instead of hopping about the internet Magnum Pleasure Hunt 2 takes you across the Globe. The high-paced, interactive game follows the same young woman as she runs through the world’s hot spots in a bid to seek out the "ultimate pleasure -- new Magnum Infinity". Last year's hunt across the internet reportedly attracted over than 7-million players worldwide who spent an average of five minutes in pursuit of chocolate bonbons, yep I can waste five minutes doing that. The fully interactive adventure has the main character run...

  • Meet the billboard that grows a beard with Facebook likes

    Hey guys, what’s better than growing a beard? Growing one digitally, of course. But how would one go about doing that? Enter the world’s first fully interactive growing billboard. The billboard appears on the corner of two streets in central Cape Town and is presented by Bronx, “makers of the world’s manliest shoes”. It features a stubbled, but otherwise respectable-looking, man gazing piercingly out into world. Here’s the deal, every time anyone likes Bronx’s Facebook page the man’s beard will grow little more. Or as the shoe company puts it: "More likes = More Beard". Once you’ve liked the page,...

  • Touch the rainbow: Skittles digital Easter Egg hunt

    Skittles is in full Easter spirit with its "Touch The Untouchable" campaign. The campaign consists of five online videos asking people to touch their computer screens and wait for a surprise, which feature a baby werewolf, a zombie tennis player and a Cyclops doctor. The confectionery, currently produced and marketed by the Wm. Wrigley Jr. Company, a division of Mars, Inc. seems to want revive the success of its 2011 touch campaign. The Easter portion of the campaign features five digital Easter eggs in each of the videos below in the form of YouTube annotations allowing viewers the chance to...

  • Stop wasting time and money on bad social media marketing

    The concept of “Social Media” was inspired by a bunch of very clever people who understood that if people were provided with an environment that enabled them to connect and share information easily, that it would proliferate like wild-fire in a relatively short space of time. Popular platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Google+ are given away for free to anyone willing to go online and register on these social networks. Anyone hoping to “monetise” these platforms spends a lot of time and money promoting and marketing the benefits to the general public, and memberships are increasing at...

  • What are the limits of free speech on Twitter?

    Caution: not for sensitive readers.  What are the limits to free speech on Twitter? Is the “report spam” function enough? Should trolls be censured? In the UK, racist trolling will get you arrested and jailed, as student Liam Stacey discovered recently after tweeting racist comments about footballer Fabrice Muamba and then referring to people who complained as “wogs”. Stacey was jailed for 56 days after being prosecuted under the Racially Aggravated s4A Public order Act 1986. He initially claimed his account had been hacked. A similar defence was mounted by the law student who targeted football commentator Stan Collymore with racist tweets....

  • 4 Factors shaping social impact investment in Africa’s tech scene

    I recently took part in a panel discussion focused on “investing in tech in Africa”. It was a good session, as it was very much a discussion between the audience and ourselves. There were a number of points that came up illustrating both the current difficulties and future opportunities when it comes to investing in the African tech space. Using what's there There are a number of tech hubs and labs coming up across the continent, and each have a different focus as we all try to experiment in our space to see what works. The Meltwater Entrepreneurial School of...

  • BlackBerry PlayBook tablet OS 2.0 review

    BlackBerry fans, rejoice. Your reason for believing in the beleaguered Canadian manufacturer is here. The PlayBook was throwaway nonsense, an expensively wrapped tablet with a broken OS irritatingly tied to a smartphone. OS 2.0 breaks the shackles and allows the tablet to stand on its own. BlackBerry has opened my eyes to one of the best tablets on the market, one that now I hold in a higher regard than the iPad 2, thanks to the refurbished OS. Let’s see why. Messaging powerhouse It’s a BlackBerry, so there’s no reason that the messaging function shouldn’t be both powerful and immensely useable. So let’s...

  • Google brings African rock art, Brazilian graffiti to the world

    Google is expanding its Art Project in a big way. In fact, it wants to take everything from South African rock art to Brazilian graffiti and make it available to art lovers around the world “with a few simple clicks of a finger”. The internet giant claims that people will be able discover paintings, sculpture, street art and photographs from 151 museums in 40 countries. The project now includes some 30 000 high-resolution pictures, with Street View images for 46 museums. That’s a pretty big jump from the 1 000 pictures from 17 museums in nine countries that people...

  • It’s Startup Month at Memeburn

    Every month is startup month at Memeburn, but we’re doing something special for the month of April. We invite you to let us know about which killer startups -- your own or ones you admire -- we should be covering. Share on Facebook or Twitter Tell us about deserving startups by using the hashtag #memestartup on Twitter or by posting a short motivation on Memeburn's Facebook page. If you’d like us to feature your own startup, be sure to complete Memeburn's startup questionnaire. Pitch your startup on Google+ Later this month, Memeburn will be hosting a Google+ Hangout  featuring MXit and World of...

  • Marvel rewards Avengers Facebook fans with early screenings

    Being a fan, be it of a sport’s team, franchise, or band can be frustrating. But that dedication can also, very occasionally, have massive pay off. The rewards being offered by Marvel to fans of its upcoming movie The Avengers is a case in point. The studio announced that it would be offering advance screenings of the movie all over the world in those cities where the movie has the most fans on Facebook. People in those cities will get to see the eagerly anticipated film some three weeks before the rest of the world. According to the Associated...

  • Tablet users expect a faster web

    Some people think the tablet is killing the PC. Others aren’t so sure. There’s no denying they’re popular either -- the opening sales figures of the latest iPad attest to that. But how much grunt do people expect to get out of their tablets? One good indicator is web loading times. Browsing is, after all, one of the things the tablet is supposed to be perfect for. According to online research company eMarketer, citing a worldwide survey by Equation Research, the majority of tablet users expect the web to load at least as fast as it does on their...