Advertising & Marketing, Social media

6 things that will guarantee B2B social failure

Error Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number of things you can do to ensure your social media efforts fail dismally. Commit these cardinal sins and some of the scenes from Dante's Inferno will seem like a picnic by comparison. 1. No “buy-in” from the entire organisation Social media is not a one man band. It is something that involves your whole organisation. Your community ...


It’s complicated: Thoughts on why Facebook doesn’t like you to be alone

Facebook Jane Austen was a big fan of an advantageous marriage, and so it seems, is Facebook. One's changes in relationship status are the most prominent feature on the Timeline after being born, and of course, joining Facebook. Facebook has even designed little icons for these events; I recently saw a friends’ engagement announced with a little blue ring and a neat date underneath. Is meeting the right person such a notable achievement? Irritated singletons might wonder why all the Timeline ...

Future Trends

The right to be forgotten: A path to the future

Future Binoculars Earlier this year European Union Justice Commissioner Viviane Reding said that internet users had a "right to be forgotten" -- the idea being that anyone should be able to delete all the data they have online at any time, except in cases where there is a legitimate interest in maintaining information in a database. According to the new EU policy, the "right to be forgotten" simply "would allow people to request that their information be erased and not disseminated online." Research fellow ...

Social media

The pros and cons of third-party comment systems

Chalkboard Speech Bubble Comment managers are nothing new. Whether or not we use them on our own sites, we’ve all gone to leave a comment somewhere and seen we needed to log in first—whether to Disqus or LiveFyre, IntenseDebate or something else. It happens on blogs about social media, it happens on blogs about gas station processing, it happens on blogs like this one. Why do sites use them? Are they helpful, and if so, how? Should you implement a comment management tool ...

Facebook, Google

Tomorrow’s online world: Regulating Google & Facebook

The internet is a big place and companies like Facebook are dominating major parts of it. The concept of regulation has been floating about for a few years now and, more recently, Google and Facebook have found themselves in front of the Federal Communications Commission (FCC) following privacy violations. What regulators are doing now isn't a very accurate approach according to Matthew Howett, Ovum's regulations and policy practice leader. At this year's Korea Communications Conference, Howett explored the new disruptive ...


Aaron Sorkin confirmed as writer for Steve Jobs biopic

Sony Pictures has signed off on a big screen adaptation of Apple co-founder and visionary Steve Job's authorised biography. Aaron Sorkin, the man tasked with with translating Walter Isaacson's best-selling book into celluloid is no stranger to tech stories either. He wrote the screenplay for The Social Network, for which the Hollywood veteran picked up an Oscar. In a statement to the press, Sony Pictures Entertainment co-chairman Amy Pascal explained why Sorkin had been picked: “Steve Jobs’ story is unique: ...


Sina Weibo hits 300m users, but are things as rosy as they seem?

China’s wildly popular Sina Weibo has hit the 300-million registered user mark. That’s according to news published on the microblog’s site and translated by Tech in Asia. Thing is, the graphs published by the social network actually show it hitting 300-million users sometime in February.That’s significant, because it predates the real-name rules that had Sina Weibo’s bosses worried that their ad revenue would sink through the floor. That might be one reason the microblog didn’t publish its active user numbers, ...


OLX launches iPad app

Online classified sites are big business these days. There's a reason have been accused of killing the newspaper industry. Now one of the biggest of them all is making a new play in the app world. Global classifieds giant OLX has launched a free iPad app, which it claims is a first for the South African market. According to Simon Berger-Perrin, Vice President of Mobile at OLX, the app offers classifieds for properties, jobs, second-hand goods, pets, and more. "We ...

Social media

Why businesses and people winning at social are more likely to fly high

This is interesting. The more successful a company is, the more likely it is to be using social media. That’s according to a new report from research company Millward-Brown in partnership with Google. The study, which gathered opinions from over 2 700 professionals in Europe found that: 59% of professionals in high growth organisations are using social tools to improve business outcomes such as increasing sales and attracting and retaining clients 81% of these ‘dynamic’ businesses that are using social tools report ...

Apple, iPhone, News, Windows Phone

Siri changes its mind on ‘the best smartphone ever’, Nokia isn’t impressed

When you ask Siri "What is the best smartphone ever?", you'd expect it to spout some pro-Apple response like "the iPhone 4S, duh." So when Apple's personal assistant responded with "The Nokia Lumia 900", it was actually quite funny. Alas, the joke is over. If you ask the same question now, you'll be met with a response like "You're kidding, right?" or "The one you're holding." The Gearburn editor tried it out -- Siri refused to name a phone or brand, ...






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