Advertising and Media

How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy

Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…

Wikipedia celebrates 20th birthday

Wikipedia celebrates its 20th birthday in January, another milestone for the world’s largest free online encyclopedia. The Wikimedia Foundation announced that the encyclopedia officially…

Starbucks launching in Cape Town – and you can book your opening day visit online

Starbucks has announced that six stores will open in Cape Town over the next four weeks — with Capetonians able to book a slot…

Google getting rid of paid extensions for Chrome

Google has announced that it will shut down all paid extensions for Chrome over the coming months. In an announcement on their Chrome developer…

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Primedia Group announces restructuring and job cuts

**Updated with Primedia interim CEO Phumzile Langeni’s statement The Primedia Group has joined other major media groups in announcing restructuring and the retrenchment of…

Media24 announces plans for major print closures and layoffs

Media24 has announced plans to close five magazines and several newspapers, as well as additional restructuring that will affect over 500 staff members. The…

Kendall Jenner’s Pepsi ad has gone viral for all the wrong reasons

Update, 6 April, 10.00am: Pepsi has since issued an apology and removed the advert from circulation. pic.twitter.com/I21nQl68cY — Pepsi™ (@pepsi) April 5, 2017 Many believed…

Marvel’s The Defenders’ clever trailer is a video marketing treasure hunt

Netflix seems to be loving clue-riddled trailers, and no one is complaining. In the latest teaser for the upcoming Marvel’s The Defenders series, viewers are…

Periscope live streams will now feature YouTube-like ads

After news broke this week that Twitter is mulling a possible paid tier of TweetDeck, the company this week announced a new advertising format…

Facebook’s new feature will turn it into a digital shopping mall

In its never-ending quest to connect the world and make loads of cash doing it, Facebook has today announced a new shopping advertising format…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

The Bookmarks 2017: here are the winners

In case you weren’t anywhere near Twitter or Sandton last night, the 2017 and ninth edition of The Bookmarks took place last night. The…

Lancewood cheeses Facebook Messenger bots to bring you novel recipes

Humans have been sending other humans emoji for thousands of years now, so it’s only right that the system should be used by brands….

13% of South Africans use ad-blocking – study

A new report by Effective Measure has found that 13% of South Africans use ad-blocking software. The study saw 2987 respondents being surveyed from…

How to increase your advertising ROI with Programmatic buying

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology — both of which can make it seem…

YouTube reportedly ditching long, unskippable ads

YouTube’s in-video advertising will undergo a transformation in the coming months, this according to a new report by Campaign. The report suggests that the…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

McDonald’s reengineers the straw for the sake of a milkshake

When McDonald’s isn’t making quick and easy to eat food, the company also hires engineers to design straws. “No, seriously.” The multi-national food giant…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

WorldStarHipHop founder Lee O’Denat dies at 43

The WorldStarHipHop website grew from a place for music to a viral video phenomenon in the mid 2000s. In fact, its influence is still…

CIA goes public with huge online declassified database

Everyone’s favourite intelligence agency, the CIA, has today made 50 years’ worth of its research archive available online. This includes the late batch of…

Chelsea Manning: WikiLeaks whistleblower to be released in May

US President Barack Obama has commuted military whistleblower and Wikileaks source Chelsea Manning’s prison sentence, marking the most notable commutation of his administration. Manning…

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Why South African Parents Are Turning Chores Into Games

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel