Advertising and Media

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

The ongoing evolution of SEO content

Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter…

7 digital conferences to attend in South Africa in 2018

If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

5 buzzing trends that will shape your SEO in 2016 (and beyond)

Google algorithms are always changing. In fact, the number of updates currently stands at about 500 a year! It’s easy to understand why “evolve…

TV is dead…at least as we know it

Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….

Tips for creating great content on a tight budget

Search ‘how to create content that gets results’ (or something along those lines) and you’ll be presented with an unending stream of blogs and…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business….

Hard earned lessons from Twitter on branded domain extensions

Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…

4 things to consider for video game-based marketing

The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…

Call centre management: are you managing the people or the tech?

It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…

Google Maps ups ad game to help businesses capture mobile users

Google is about to get a lot more evil especially if you hold an absolute hatred for advertisements. Google Maps is getting a slew…

6 powerful collaboration tools for digital agencies

Digital agencies can be called as a conglomeration of many stakeholders such as in-house employees, freelancers, agency partners, clients, and of course the audience!…

32 of the most influential women in SA digital marketing [Digital All Stars]

Digital All Stars is a series of 24 articles which aims to celebrate the best of South African digital. The articles, which will appear…

Creating brand value through your company’s user experience

Technology offers an array of unending solutions, convenience and innovations that will thrill just about anyone. This progress has resulted in consumers who seek…

Celebrating Innovation: Redmi Note 14 Post-Launch Event in South Africa

How iGaming is becoming more accessible in South Africa

HP Ditches the 15-Minute Wait: Is This the End of Customer Service Hell?

GITEX Africa: Shaping the Future of Tech and Positioning Africa as a Global Powerhous

Gozem Secures $30M Series B to Fuel Super App Expansion Across Francophone Africa

Koop’s AI Housekeeper: Could This Be the Solution to SA’s Startup Compliance Headache?

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Lucid CEO becomes strategic advisor

Golf 8.5 update with lots of Life

Tariffs trump US new car affordability needs