Advertising and Media

Cape Town to host Wikipedia’s ‘Wikimania’ conference in July

Wikipedia is hosting its annual conference in Cape Town in July. Announced by the non-profit today, Wikipedia’s Wikimania conference will be heading to the…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

Africa Check’s Promise Tracker reveals how little your government has done

Governments, like potential Bumble matches, will say anything to get you to swipe right on that election ballot paper. And often, those promises made…

This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

Okay, so I’m a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in…

The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

Social media: the future of video advertising

By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…

6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

5 buzzing trends that will shape your SEO in 2016 (and beyond)

Google algorithms are always changing. In fact, the number of updates currently stands at about 500 a year! It’s easy to understand why “evolve…

TV is dead…at least as we know it

Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content….

Tips for creating great content on a tight budget

Search ‘how to create content that gets results’ (or something along those lines) and you’ll be presented with an unending stream of blogs and…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business….

Hard earned lessons from Twitter on branded domain extensions

Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…

4 things to consider for video game-based marketing

The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Why South African Parents Are Turning Chores Into Games

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel