Advertising and Media

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….

This piece is largely referenced by my work and the outcomes of it over the last seven years working in South Africa’s digital advertising…

In today’s fast moving and digitally-driven world of marketing and communications, it can be difficult for small and medium sized service providers to get…

The marketing world increasingly sounds like something out of the world of the security services as the primary conversations are around behavioural profiling, extreme…

Although tablets have become ubiquitous, their potential for engaging consumers in new ways is still being explored. Tablets and tablet advertising offer a new…

A lot goes into winning a pitch. From getting the fundamentals right to sheer chemistry, you never know what could sway a decision in…