Advertising and Media

The 5 things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it…

Digital summits and the slow growth of the South African industry

Attending digital summits is always an interesting experience. This is where the who ’s who of the digital marketing sphere gather and where industry…

Marketing in Africa: a fresh set of insights from Ogilvy & Mather

Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this…

This selfie booth turns you into a hologram

Massively popular as selfies currently are, there’s no getting around the fact that there’s a limited amount you can actually do with them. Enter…

News24 falls for fake Malema Twitter account

This is awkward. News24, South Africa’s largest online publisher, has quoted a Julius Malema spoof account as coming from the EFF leader himself. The…

5 brands using VR to create spectacular customer experiences

Virtual reality has been a sci-fi dream for decades, but recent technological advances have lifted it off the launchpad more quickly than many tech…

Put customers before technology when delving into big data

Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…

The new extreme rules in marketing

The marketing world increasingly sounds like something out of the world of the security services as the primary conversations are around behavioural profiling, extreme…

I’m calling it: digital advertising is finally coming of age

Although tablets have become ubiquitous, their potential for engaging consumers in new ways is still being explored. Tablets and tablet advertising offer a new…

Mystery group creates publicly accessible online Sapa archive

A group of civic-minded hackers have come together to launch SapaFiles, a publicly available, searchable archive of articles belonging to the recently shuttered South…

These are the ingredients you need for a winning pitch book

A lot goes into winning a pitch. From getting the fundamentals right to sheer chemistry, you never know what could sway a decision in…

Mobile adspend set to top $105bn by 2019

It’s difficult to overstate the importance of mobile. According to GSMA, there are currently around 3.6-billion unique mobile subscribers around the globe, with another…

6 customer care myths it’s time to leave behind

Proper customer service is often left behind and is only handled when a “customer issue” arises. It is important to recognize that excellent customer…

3 things you need to know about the platform agnostic publisher

The world of online publishing is constantly evolving. A 20-year-old industry that quickly became more powerful and influential than its older print sibling is…

Mobile marketing’s consumer success shows why it has massive B2B potential

The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must…

Facebook introduces three new native ad tools on its native ads format

Facebook has announced a slew of improvements to its Native ad products, which form a crucial part of its Audience Network. “Today, more than…

Why are online companies still struggling to understand the SA consumer?

Leading South African online experts have their sights set on the convergence of customer-centricity, agility and data. These concepts have been around for a…

24.com folds regional English, Afrikaans papers into News 24 and Netwerk 24

This is big. News24 and Netwerk24 have announced that the online platforms of 11 English and 14 Afrikaans newspaper titles have now moved into…

SA comedian, banking giant ask you to #RespectYourMamma

Barring the odd exception, it’s probably pretty fair to say that we all love our moms. How is it then that “your mamma” jokes…

You need to focus your marketing efforts on search intent: here’s why

Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…

Stitch Video: unlocking Africa’s growing video ad industry

Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China