Advertising and Media

Here’s how to get quality backlinks… and not piss off Google

Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s…

Can your target market reach you online?

Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…

New Moto G ad features camels, Tinder

Motorola has released the first ad for its brand new Moto G smartphone and it’s pretty fun, if a little weird. The ad opens…

5 questions to ask before hitting ‘publish’ on branded content

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone…

5 ways to optimise email marketing

Of all the marketing channels available to marketers, email is still the most effective. According to an article published by Mc Kinsey, email remains…

Times Media poaches Media24’s Lisa Macleod for top digital job

Times Media has announced the appointment of Lisa Macleod as its new head of digital. Macleod, who has been in the industry for the…

Independent agencies really do still matter in South Africa’s digital landscape

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market,…

Ain’t nobody got time for that: what do memes mean for your brand?

It’s fascinating how a meme can become so integrated into so many aspects of our lives. In order to understand that, one needs to…

Could remnant ad sales kill online publishers?

Every week I’ll get an email from a random agency telling me they absolutely love my site and they’d like to advertise on it….

Why understanding high impact brand stories is vital to getting online influence right

If Michael Kors declares denim the new black on Twitter, trends will transform overnight. But, if Barack Obama were to make the same claim,…

People: the real power behind Gangnam Style, Harlem Shake’s viral successes

Offering space in exchange for payment has become the tried and tested technique of monetising online properties. And rightly so; the number of eyeballs…

3 ways to avoid making horrible digital marketing mistakes

Are you overwhelmed by all the confusing terms related to digital marketing such as search engine optimisation (SEO), pay per click (PPC), social media…

Retail and the Internet of Things: addressing the elephants in the room [Pt 1 of 2]

By now, anyone with an eye on retail has probably come across one version or another of the cornucopic marketing opportunities presented by the…

Discover Digital VoD service acquires sports content, looks to make internet TV big in SA

Discover Digital is a digital entertainment business planning to launch an alternative Video-on-Demand (VoD) TV service in South Africa later this year. This recent…

Will the real content marketing specialists please stand up?

A few years ago I was having a chat with a close family friend, who also happens to run one of the world’s leading…

Popcorn Time: what the ‘Netflix you always wanted’ taught us about ourselves

I think it is pretty safe to say that we have all done it. We have succumbed to the peer pressure of the masses…

Is IAB’s Rising Star ad format another nail in banner advertising’s coffin?

There’s been a lot of talk around the death march of the lowly banner ad, especially as click-through rates and user interaction continue to…

How to apply Youtility to your brand: lessons from the world’s most innovative bank

Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of…

These people applied for the world’s toughest job; what they got stunned them

The job market is tough these days and people have to work extra hard to beat out the competition. Mullen agency in Boston put…

Is there really a viable alternative to online marketing software?

If you’re considering using online marketing software, but want to do some research about alternate ways of implementing your marketing campaigns, this article is…

Here’s why no ecommerce outfit can ignore mobile…or the desktop

If you’ve ever told anyone you’re even contemplating setting up an ecommerce presence, you’ve most likely heard how important it is for you to…

LG’s New 100-Inch QNED TV Is a Game-Changer for Home Entertainment in South Africa

ASUS Taps Into South Africa’s AI Obsession With Smarter Devices

HONOR 400 and 400 Pro Redefine AI Smartphone Innovation for South African Users

SA SMBs are AI-Ready – ASUS Report Shows Local Businesses Are Already Seeing Real ROI

Ocellics Reinvents Fund Factsheets with Automation-Driven Platform for Investment Managers

AWIEF 2025 Awards Nominations Now Open

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel

The most recognisable tactical pickup truck evolves