More South Africans than ever before are trying their luck at online casinos and sportsbooks. If you’re new to this world or just confused…
Augmented Reality: a marketing primer
“When you think of any aspect of life or work, augmented reality is completely going to change how we do it.” – Ori Inbar…
4 basic digital marketing terms every website owner should know
Almost every day, I am approached by Companies that have difficulty with sales, These companies often have a great product with a great pricing…
Programmatic buying: the answer for small players who can’t afford big media fees?
This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…
5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution
It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…
