Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
Social media marketing: it’s about more than nice-looking profiles
The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell…
Real success in social media comes when brands must look at things from the customer’s perspective
Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they…
Throwing shade on the timeline: 4 golden rules of personal brand strategy
It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your…
Google wants to make TV ads behave like they’re on the internet
This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…
