South Africa’s online population is showing increasing enthusiasm for artificial intelligence (AI) as the technology continues to expand globally. According to a new survey…
What lessons are there to be learned from 2014’s mad media mix?
Looking back on 2014, it’s clear that we are living in an era of converged media where the consumer has a voice, content lives…
4 fresh frontiers in the search marketing space
When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…
Impact 2015: why ambiguity may be your brand’s best friend
The first session of Impact 2015 (the MRS annual conference for insights and data bods) got off to an interesting start by Unilever CEO…
Having data is great, but you have to know to use it
Against the backdrop of a tight economy and shrinking budgets, the most successful agencies and marketers will be those who know how to use…
