Advertising and Media

Digital display marketing is revolutionising retail: here’s how

There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…

In online marketing? You need to form intimate relationships to really reap the rewards

The Wikipedia definition of intimacy starts as follows: “Intimacy generally refers to the feeling of being in a close personal association and belonging together….

Embracing the age of the customer: where content and commerce come together

According to an Accenture Industry report, 68% of Millennials (those born between 1980 and 2000) demand an integrated, seamless online experience, regardless of the…

Are all QR codes created equal?

The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…

Personalisation should always be the number one goal in all your digital marketing efforts

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…

Had a great year so far? Here’s how to stay ahead of the digital marketing game

If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…

Beyond memes: BuzzFeed gets $50-million from Andresseen Horowitz

Venture capital firm Andresseen Horowitz has just announced a US$50-million investment in hugely popular media tech company BuzzFeed, tallying up its total valuation at…

Deck the halls: 10 of 2012’s top Christmas ads

It’s that time of the year again. Trees are covered in snow (real or fake depending on what hemisphere you’re in), the malls are…

The 20 most popular ads on YouTube in 2012

A good ad does more than make us remember the name of the company and product being sold. It draws us in, makes us…

Why every SEO pro should be using Google Data Highlighter

If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for…

Microsoft woos devs, hypes up Windows licenses and ‘potential’ customers

If you thought Microsoft’s billion dollar plus Windows 8 ad campaign was just about getting ordinary people to buy its product, think again. The…

Pageview journalism: economic reality or capitulation to pop culture whims?

Ryan Holiday, writing for the New York Observer, has discovered something very important about the media industry today: The widespread belief is that the…

Where are you going to buy and what will influence you in 2013?

It’s no real surprise to anyone that people still spend more time shopping in the real world at the moment; but could we see…

10 practical must-do SEO tips for the non-SEO guru

Search Engine Optimisers (SEO’s) know that search engines have a very complicated scientific algorithm that they use in order to determine which web pages…

Microsoft: IE sucks… less

The latest marketing ad for Internet Explorer is refreshingly honest. Rather than making big, bold claims about the browser it lists the marginal bits…

How fake press releases could kill SEO for real press releases

SearchEngineLand has a very good, long look at the recent fake press release announcing Google’s US$400-million acquisition of Wi-Fi company ICOA. PRWeb distributed the…

New Nando’s campaign lets you roast Nonhle Thema style

If you’re the kind of person whose remarks are so cutting they leave people bleeding, we have a feeling you might like the new…

Why taxing Google News is a terrible idea for newspapers

In 2009, Rupert Murdoch famously called Google News and other news search engines, “content kleptomaniacs”, before denying them access to his publications the next…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel