More South Africans than ever before are trying their luck at online casinos and sportsbooks. If you’re new to this world or just confused…
3 ways non-profits can do digital marketing like a hard-nosed business
As pessimistic as views of the future can get, the striking truth is that philanthropy is growing. Meanwhile, more than a billion people have…
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
New Pepsi football ad lets viewers take control of the plot
Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…
Emerging markets catching up slowly as digital adspend to hit $137.53bn
If you’re looking for a decent slice of the global digital advertising pie, you’re still much better off being in North America than pretty…
