With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
News via chat app: BBC uses WhatsApp, WeChat to report Indian elections
When India last held a general election in 2009, the country had fewer than 50-million internet users – a mere four percent of the…
Data journalism is changing the way we report elections: here’s how
Whenever there’s an election in any democratic country, its — and sometimes the world’s media — goes tends to be put on full alert….
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
New Pepsi football ad lets viewers take control of the plot
Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…
