Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
3 ways non-profits can do digital marketing like a hard-nosed business
As pessimistic as views of the future can get, the striking truth is that philanthropy is growing. Meanwhile, more than a billion people have…
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The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
New Pepsi football ad lets viewers take control of the plot
Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…
Emerging markets catching up slowly as digital adspend to hit $137.53bn
If you’re looking for a decent slice of the global digital advertising pie, you’re still much better off being in North America than pretty…
