Ads & Marketing

Yikes. Online media. It’s a little like a noisy bar where all of the cool people hang out but everyone talks at once. Loudly….

Marketing budgets the world over have been squashed and marginalized, forcing people to focus their efforts on those areas which are going to give…

Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs,…

If your brand or company has a social media strategy, are you using and segmenting all of the data you can acquire? Did you…

Many people get confused between Customer Relationship Management (CRM) systems and Marketing Automation Software, and the majority of people think they are the same…

Over the past few days, South Africa’s ruling party the ANC has raised a furore over an ad campaign from banking giant First National…